How iKEA altered the world of furniture
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A brief, ignite and Factual Review about how Swedish Furniture Retailer IKEA became World's biggest House home furniture company by selling leading edge flat pack furniture at unbelievably low price.
How iKEA altered the world of furniture
- 1. HOW ALTERED THE WORLD OF FURNITURE
- 2. FOUNDED BY : INGVAR KAMPRAD 1943 one-stop sanctuary for COOLNESS the QUINTESSENTIAL cult brand.
- 3. THE PROBLEM THAT IKEA SOLVED LEADING EDGE KNOCK DOWN FURNITURE LOW PRICE EASY TRANSPORT BEST CUSTOMER EXPERIENCE
- 4. VISION TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE PEOPLE HAVE VERY THIN WALLETS. WE SHOULD TAKE CARE ABOT THEIR INTERESTS
- 5. MIND BOGGLING STATS 771 MILLIO N800 MN. CUBIC FT. $37 BILLIO N 5.94 LAC ANNUAL VISITORS IN IKEA STORES, 2015 PRODUCT IS SOLD ANNUALLY REVENUE OF IKEA WHICH IS GREATER THAN GDP OF SERBIA AREA OF THE IKEA STORE AT STOCKHOLM
- 6. GENERAL STUDY ON CUSTOMER RELATIONS CULTURAL FACTORS SOCIAL FACTORS PERSONAL FACTORS AGE, STATUS PERSONALITY, SELF-CONCEPT ROLES, STATUS FAMILY REFERENCE GROUPS
- 8. IKEA SERVES LOCAL TASTES ALL AROUND THE WORLD
- 9. ANNUAL PRICE DECREMENT OF 2% T0 3%
- 12. SOCIABILITY AND CHARITY IKEA FUNDS PROJECTS RELATED TO CHILDREN WELFARE, EDUCATION AND ENVIRONMENTAL IMPROVEMENT
- 13. IKEA ADVERTISEMENT CAMPAIGNS ITS HARD TO BELIEVE BUT.. Some ad campaigns: Start something new Wonderful life Happy inside The joy of storage Kitchen music
- 14. What are some of the things IKEA is doing right to reach consumers in different markets? LEADING EDGE LOW COST FLAT PACK FURNITURE COMPANY CATERS TO LOCAL TASTES
- 15. CUSTOMER FRIENDLY STORES ONE WAY FORMAT LOW AND CHARMING LIGHTING CHILD CARE CAFETERIA, FOOD ZONES BEAUTIFUL VIEWS OUTSIDE
- 16. WHAT ELSE IKEA SHOULD BE DOING TO REACH CUSTOMERS IN DIFFERENT MARKETS Improved store location Expansion in eastern countries Website upgradation
- 17. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy PROSPECTS VARIETY LOCAL TASTES CATERED LOW TRANSPORT COST BEAUTIFULLY DESIGNED STORES
- 18. CONSEQUENCES: LONG TRAVEL DISTANCES FOR STORES DELAYED COMMUNICATION DUE TO MANY CUSTOMERS
- 20. SUMMARY: BEST REASON TO GIVE ABOUT MARKETING EXCELLENCE OF IKEA IS IT CATERS LOCAL TASTE AT LOW COST ALL AROUND THE WORLD. IKEA IS WELLKNOWN FOR HOLISTIC MARKETING. IKEA SHOULD ALSO EXPAND ITS MARKET IN EASTERN
- 21. Prof. Sameer MathurRidham patoliya Created by Ridham Patoliya(NIT, Jaipur) during an internship with Prof. Sameer Mathur (IIM, Lucknow) Duration: 13 June, 2016 10 July, 2016
Editor's Notes
- CATERS TO LOCAL TASTES
- Ikea always uses to main colors in their ads they are blue and yellow which are colours of Swedish national flag