Satin involvement1

Jun 14, 2010Download as PPTX, PDF1 like313 views

Aleksandr Suhorukov

Вовлечение пользователейДмитрий Сатин, UsabilityLab

Три вопроса пользователяКуда я попал?Что здесь можно делать?Зачем мне делать то, что здесь можно?

Принятие продукта аудиториейПропастьЭнтузиастВизионерПрагматикКонсерваторСкептик

Успех продуктаКумулятивные продажиПринятие продуктаОсновной рынокРанний рынок

Сравнение «рынков»РаннийПодверженный моде;Легко привлечь;Малочисленный;Неустойчивый.ОсновнойИнертный;Медленно вовлекается;Огромный;Стабильный.5%95%

Вовлекает?Loremipsum dolor sit amet, consectetueradipiscingelit, seddiamnonummynibheuismodtinciduntut��laoreetdolore magna aliquameratvolutpat. Ut��wisienim ad��minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislut��aliquip ex��ea��commodoconsequat. Duisautemveleumiriure dolor in��hendrerit in��vulputatevelitessemolestieconsequat, velillumdoloreeu��feugiatnullafacilisis at��veroeros et��accumsan et��iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdolorete��feugaitnullafacilisi.suscipitlobortissuscipitlobortis

Чтобы вовлечь, нужна встречаИнтерфейсы в массе своей не вовлекают.Мы не хватаем пользователя за руки, и ждём, когда он догадается, что ему делать.Чтобы вовлечь нужно быть активнее.

Не вовлекающие новостиСсылки не подчеркнуты.Нет призыва к действию.Пользователя не поощряют за интерес, а только за клик.

Подчеркнутые ссылкиУхудшение читабельности.Визуальная перегрузка.Не эстетично.

Призыв к действиюБудут ли чаще кликать?Визуальная перегрузка.Проблемы с общедоступностью (у ссылок должны быть уникальные надписи).

Реагирование на пользователяПользователь (даже случайно) провел мышкой.Объекты демонстрируют ему свою отзывчивость.

Разнообразие вовлеченияВовлечение в просмотр;Вовлечение в общение;и т.д.Главное – это немедленное поощрение.

Информационный запахСайт должно хотеться «потрогать».«Трогать» сайт должно быть приятно.Поощряйте пользователя!

Когда пора остановиться?Вовлекайте все время, но не переигрывайте.Вовлечение должны быть быстрым.Постоянный призыв к действию.

Вовлечение может быть запрещено законом?Вовлекайте пока у вас не отняли эту возможность!

Спасибо за вниманиеДмитрий Сатин, +7 903 130 02 01, d.satin@usabilitylab.net

Every day, every person on earth is faced with making choices. Some decisions are trivial and don't matter much – we make them unconsciously. Whatever you choose for these types of decisions will pretty much be fine. But what about the weightier choices, the ones that have lasting consequences? They require much more careful consideration. On slides, I share how businesses (and others) can improve the experience of choosing. 6 different tools will be discovered and discuss their pros and cons.

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Satin involvement1

1. Вовлечение пользователейДмитрий Сатин, UsabilityLab

2. Три вопроса пользователяКуда я попал?Что здесь можно делать?Зачем мне делать то, что здесь можно?

3. Принятие продукта аудиториейПропастьЭнтузиастВизионерПрагматикКонсерваторСкептик

4. Успех продуктаКумулятивные продажиПринятие продуктаОсновной рынокРанний рынок

5. Сравнение «рынков»РаннийПодверженный моде;Легко привлечь;Малочисленный;Неустойчивый.ОсновнойИнертный;Медленно вовлекается;Огромный;Стабильный.5%95%

6. Вовлекает?Loremipsum dolor sit amet, consectetueradipiscingelit, seddiamnonummynibheuismodtinciduntut��laoreetdolore magna aliquameratvolutpat. Ut��wisienim ad��minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislut��aliquip ex��ea��commodoconsequat. Duisautemveleumiriure dolor in��hendrerit in��vulputatevelitessemolestieconsequat, velillumdoloreeu��feugiatnullafacilisis at��veroeros et��accumsan et��iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdolorete��feugaitnullafacilisi.suscipitlobortissuscipitlobortis

7. Чтобы вовлечь, нужна встречаИнтерфейсы в массе своей не вовлекают.Мы не хватаем пользователя за руки, и ждём, когда он догадается, что ему делать.Чтобы вовлечь нужно быть активнее.

8. Не вовлекающие новостиСсылки не подчеркнуты.Нет призыва к действию.Пользователя не поощряют за интерес, а только за клик.

9. Подчеркнутые ссылкиУхудшение читабельности.Визуальная перегрузка.Не эстетично.

10. Призыв к действиюБудут ли чаще кликать?Визуальная перегрузка.Проблемы с общедоступностью (у ссылок должны быть уникальные надписи).

11. Реагирование на пользователяПользователь (даже случайно) провел мышкой.Объекты демонстрируют ему свою отзывчивость.

12. Поощрение интереса

13. «Желтая» партнерка делает это

14. Яндекс.Новости делает это

15. Разнообразие вовлеченияВовлечение в просмотр;Вовлечение в общение;и т.д.Главное – это немедленное поощрение.

16. Информационный запахСайт должно хотеться «потрогать».«Трогать» сайт должно быть приятно.Поощряйте пользователя!

17. Когда пора остановиться?Вовлекайте все время, но не переигрывайте.Вовлечение должны быть быстрым.Постоянный призыв к действию.

18. Вовлечение может быть запрещено законом?Вовлекайте пока у вас не отняли эту возможность!

19. Спасибо за вниманиеДмитрий Сатин, +7 903 130 02 01, d.satin@usabilitylab.net

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Satin involvement1

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