As the Senior Digital Marketing Director for ADP, the world's largest B2B provider of Payroll, Human Capital Management and HR outsourcing solutions, I am responsible for the optimization of adp.com and for overseeing their Social Media, Paid Programs and Content Strategy,as well as lead generation, marketing integration and performance reporting of all corporate marketing campaigns. My efforts include; Digital Strategy, SEO, PPC, SEM, Display Networks, Content Creation and Distribution, TV, Radio, Social Media (YouTube, Facebook, LinkedIn, Twitter, 狠狠撸Share), Landing Page Optimization, A/B and Multivariate testing and mix media modeling. Tracking and reporting via DoubleClick, Adobe Ma...
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digital marketing directordigital marketinginternet marketing
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