- Over 20 years of professional experience in communication, advertising and media agencies for a wide range of brands and markets. I鈥檓 currently Head of Media at Manifiesto. Previously worked at NeoOgilvy, a WPP's digital and performance agency, at Mindshare -also a WPP鈥檚 media agency-, at Initiative Media (owned by the Interpublic Group) and Havas Media.
- Areas of responsibility include the development of media strategies (paid, owned, earned and shared media), the communication channel recommendation, the study of the consumer, the exploitation and analysis of the research sources, innovation, special initiatives and branded content, amongst others. I used to work with KPI for ATL ac...
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