After three decades of helping entrepreneurs and corporations write newsletters, articles, white papers, marketing copy, and use content to build revenue... I've learned a few things.
Here's one lesson I've learned: The internet is the biggest game-changer ever to affect the world of business. It's not enough to be good at what you do now -- you have to study every day to keep up.
I do all my own work. Nothing you get from me is farmed out (though, I do bring in designers and other professionals to help as needed).
But, for every established pro writer, there are 1,000 upstarts out there, cutting prices to the bone and churning out words. Words for cheap.
I know that.
My job is to...
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