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Greater Boston Area United States

Marketing Data and Technology Executive

Advertising / Marketing / PR

I have 15+ years of leadership experience in leveraging data to drive businesses towards growth and new opportunities. The intersection of technology, strategy and data is where my current focus is. For the last 5 years I've worked with a range of B2B and B2C companies on utilizing increasing amounts of data to make better business decisions. I help them answer questions like: Which customers or segments should I focus on for acquisition Which channels are the best investment for my resources Which products are driving profits The intersection of channel, customer segment and product mix is where it gets very interesting and where the important decisions are made. I work with the ...