Personal Information
Organization / Workplace
Gisborne & Hawkes Bay, New Zealand New Zealand
Occupation
Brand. Creative Direction. Product Innovation. Go To Market.
Industry
Design
Website
http://www.icebreaker.comAbout
Recognised as one of Australasia’s leading strategic creative thinkers, Rob has over 20 years of international experience delivering brand strategies, marketing, product innovation and revenue growth for consumer-led businesses.
Rob was Creative Director and VP Product for Icebreaker, a company recognised as one of the world’s most innovative and dynamic names in the apparel industry.
Over an 11 year period as part of the Icebreaker senior leadership team, Rob played an instrumental role in the company’s high growth through defining the brand, its storytelling and look and feel. He was also based in Portland Oregon for five years, taking overall responsibility for the strategy, creati...
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