I help to connect leaders in the sports industry with those in the business community so that both sides can work smarter together.
In 2012 I founded Sport for Business, a professional member based network of leaders that values my intelligent analysis of what is working best in the commercial world of sport.
We now count organisations including Aer Lingus, PwC, Diageo, AIB, Liberty Insurance, RTE, Coca Cola, Ulster Bank, Epsilon, the GAA, FAI, RBS 6 Nations Rugby, the Irish Sports Council and the Irish Government among over 100 members.
We produce a Daily Sport for Business News Digest.
We host monthly events gathering leaders from business, sport and Government to discuss areas of ...