I am in the business of humanizing brands. I strongly believe in purpose driven branding as being the key driver to a really successful brand. A large majority of the businesses today focus on being competent but fail to build relationships & hence genuine warmth with their stakeholders. I believe what we call social media has the power to transform that. I seek to understand consumers as humans, not numbers. i see them as people with values & emotions & help brands empathize with those values & emotions. Call me old school, but I believe in lasting relationships. I am here to help brands build those lasting relationships.
I am not an expert in any one field, just a seeker, a learner w...
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