Unusually, I've spent my whole career in new-business – and never fallen out of love with it. Even more unusually, I've plied my trade across a whole bunch of disciplines, from service design and creative technology, through editorial content and video production, to CRM and consultancy.
Along the way, I've succeeded – and ballsed it up – at start-ups, global networks and independents gearing up to sell. I've led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few. And I'm pretty sure I've won more than I've lost.
I'm a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencie...