Rochelle Seltzer is an advocate for Design Strategy because it enables design to solve business problems. As the founder and Creative Director of Seltzer, she worked on developing the firm's strategy process for years. Rochelle left Seltzer in 2011 to pursue her dream of advocating for Design Strategy through speaking, writing, teaching, and consulting. She hopes that all designers will include strategy as a specific step in their processes鈥� and make a serious case for design to their clients. In tandem, she is eager for businesses to understand the value of design and seek out design firms whose portfolios demonstrate the impact of strategy coupled with excellent creative solutions.
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