I am responsible for the reputation and profile of Mount Royal through social and word of mouth marketing channels
I am responsible for the strategic growth and management of Mount Royal's brand online via digital engagement to meet measurable objectives and institutional goals
I developed and am responsible for the university Social Networking Guidelines and the university Social Media Crisis Communication Plan
I am responsible to monitor and measure social data and translate data to reporting that will better inform university communication to stakeholders and audiences
I develop creative across all media that continues to evolve the Mount Royal University brand
I push the enve...
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