Luciana graduated in Journalism with an MBA in Luxury Management from FAAP, in S茫o Paulo. She has worked for companies such as Mintel, Iconoculture Inc, WGSN and Valor Economico newspaper. After experimenting with a lot of methods and different business visions, she founded her own company, Trendroom. In February 2012, she joined trendwatching.com as Director for South and Central Americas and she is now responsible for delivering trendwatching.com's Speaking Engagements in the continent as a Lead Strategist.
Luciana麓s challenge is to gather and analyze consumer trends that feed and nurture people and companies.
We are all data rich - but most of us are insight poor. Luciana麓s jo...
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