Recently joined the LEGO group after 8 years in Brand Management at P&G exceeding business/ organization goals for billion $ brands (Ariel, Tide, Downy/Lenor, Pringles) across Asia Pacific (Japan, Korea, India, Indonesia, Vietnam, Myanmar, Thailand, Philippines, Malaysia, Singapore). Biggest contributions have been in creating new businesses, turning around struggling brands, and Digital/eCommerce. Key highlights include:
鈥� Creating new businesses and trial models: Led category launches in Vietnam/ Myanmar/ Indonesia (+$40Mn annual sales). Designed direct to consumer trial models (+80-100% sales in top doors/ stores) and partner marketing model in India/Asean.
鈥� Turning around struggli
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