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2.0 bulgaria travel tourism cultural tourism culture cultural marketing museum marketing creative tourism turkey ankara digital branding web heritage museum sofia veliko emerging destinations turnovo country branding regional tourism development cultural heritage european capitals of culture travel 2.0. social media metrics cultural & creative tourism web 2.0. 泻褍谢褌褍褉薪芯 薪邪褋谢械写褋褌胁芯 cultrual stara zagora social media geosocial branding healing waters spring creative rossitza ohridska-olson flickr.com simon anhold futurebrand hotels wikipedia.org geographies medical balneology spa national geography web 2.0 palace marketing-2.0 science european destinations of excellence positioning eden saint petersburg russian federation digital marketing myths storytelling legends geosocial marketing 屑褍蟹械泄 屑邪褉泻械褌懈薪谐 褍锌褉邪胁谢械薪懈械 薪邪 泻褍谢褌褍褉邪褌邪 泻芯薪泻褍褉械薪褌芯褋锌芯褋芯斜薪芯褋褌 懈薪芯胁邪褑懈懈 泻褍谢褌褍褉械薪 褌褍褉懈蟹褗屑 cultural mapping branding models intangible cultural heritage ich cbi nbi business dmos cultural tourism product cultural tourism marketing business models turismo creativo visualization google earth google art project destination branding varna 2019 ec 薪芯胁懈 褌械褏薪芯谢芯谐懈懈 械谢械泻褌褉芯薪薪邪 褌褗褉谐芯胁懈褟 屑芯斜懈谢薪邪 褌褗褉谐芯胁懈褟 胁懈蟹褍邪谢懈蟹邪褑懈褟 褋芯褑懈邪谢薪懈 屑褉械卸懈 2012