After completing my MBA in finance and marketing, I have been working within the marketing/data analytic space, most recently as a Senior Data Analyst, digital marketing analytics within the media industry. The media industry has brought me into contact with a variety of clients in different industry verticals and their unique business problems, broadening my understanding of how insights from data can be applied to provide innovative solutions and increase bottom-line. This includes the application of traditional statistical techniques as well as emergent technologies such as Predictive Modelling and attribution techniques. From strategy to implementation, attribution and optimization, ...
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