Lead the marketing research team for assessing consumer preference for financial products and services quantifying market potential; concurrently undertake product testing.
Have been the project manager for implementing the Service Quality Project of the Bank. Developed Service quality manual in 2011, coordinated the overall mystery shopping at all branches in 2012-13.
Prepared a number of products for retail banking (Liability).
Experienced in developing technical proposals (IDA, UNDP, UNICEF, Oxfam GB) for business development; managed WB financed Evaluation of Municipal Support Service (MSP) project for development sector. Study design for Baseline and Evaluation is the key st...