Rocket Fuel is a leading provider of artificial intelligence advertising solutions that transform digital-media buys into self-optimizing engines that learn and adapt in real time.
At Rocket Fuel, I'm leading the strategy and execution of Rocket Fuel’s brand product offering. The core vision of our offering is to deliver brand lift on key brand metrics by serving engaging creative to the brand target audiences. I led the Audience Guarantee product design and launch, optimizing for target audience reach across display, video and mobile, and extending to TV.
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