During my studies, the early 90’s, I bought a computer and realized my first internet connection. My interest for the digital world was born. After my studies, I started working for Oracle. First I was responsible for the allocation of the Advanced Oracle Consultants, later I became an advanced consultant myself. After developing several applications for the big companies, like KLM, Aegon and Philips, I became more interested in creating user friendly apps for communication with consumers. So I decided to switch to a direct communication agency, Hemels van der Hart. In stead of creating extensive systems I was able to interact with the consumers and clients.
A couple of years later, the...