Ross studied at art school, where he majored in sculpture and spent five blissful years building things with absolutely no practical value. Nonetheless, he eventually found that the cashed-up, glamorous lifestyle of a young unknown artist felt hollow and went about reinvented himself in the world of digital advertising.
Since 1999, Ross has managed the digital properties at Yahoo! and Channel 7 before briefly heading up the Community division at Yahoo! 7. He joined Soap Creative in 2006, heading up the strategy team and working on award-winning campaigns for brands such as Lynx, Magnum, Activision and Marvel here and in the Soap LA office. In September 2010 Ross moved into the MD role....
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