Roxanne is the Founder and Managing Partner of Sensu Communications.
As a 2nd generation Chinese-Canadian, Roxanne鈥檚 unique bi-cultural identity drives her cross-cultural understanding of New Canadians, particularly the Chinese segment. Her experience with Cossette Communications and Microsoft Canada enables her to transcend the diligent planning processes of mainstream marketing to the multicultural discipline. With a global vision but grassroots expertise, Roxanne empowers brand owners to penetrate the Chinese markets in Canada and China.
Roxanne is also the Co-Chair of the Multicultural Marketing SIG with the American Marketing Association (Toronto) and is a valuable member of t...
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