This document provides tips for preparing a negotiation. It recommends that you know your own goals, expectations, alternatives, and situation. You should also learn about the other party by understanding their expectations, culture, business practices, and negotiators. Good communication and understanding of the other side can help build relationships and bargaining power to reach a mutually satisfactory agreement.
19. CommunicationNow you know your goals, but how to reach them?Determine your strategy and tacticArguments and punch linesKnow the counterparts negotiatorsGood communication is a significant source of negotiating power!
20. Communication and culture aspectsPlay a role (overreact or hide emotions)Body languageLanguage (translators, misunderstanding)