Personal Information
Organization / Workplace
Lisbon Area, Portugal Portugal
Occupation
Strategy Director & Chief People Officer na comOn Group
Industry
Advertising / Marketing / PR
About
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
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