Personal Information
Organization / Workplace
Lisbon Area, Portugal Portugal
Occupation
Strategy Director & Chief People Officer na comOn Group
Industry
Advertising / Marketing / PR
About
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
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Contact Details
Tags
psychology
digital marketing
marketing
branding
communications
persuasion
strategic planning
marketing and advertising
digital strategy
ux
psicologia
publicidade
comunicao
customer journey
costumer journey
advertising
behavioural economics
brand management
awareness
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