�ݺ�ߣshows by User: 111iiminternship

�ݺ�ߣshows by User: 111iiminternship / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: 111iiminternship / Sun, 12 Jul 2015 08:10:22 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: 111iiminternship Making the most of a polarizing brand /slideshow/making-the-most-of-a-polarizing-brand-50432366/50432366 final-150712081022-lva1-app6892
Making the most of a Polarizing brand]]>
Making the most of a Polarizing brand]]> Sun, 12 Jul 2015 08:10:22 GMT /slideshow/making-the-most-of-a-polarizing-brand-50432366/50432366 111iiminternship@slideshare.net(111iiminternship) Making the most of a polarizing brand 111iiminternship Making the most of a Polarizing brand <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-150712081022-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Making the most of a Polarizing brand

Making the most of a polarizing brand from Sameer Mathur

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0 THE CREATIVE THAT CRACKS THE CODE /slideshow/the-creative-that-cracks-the-code/50314607 now-150708181404-lva1-app6891
A case study on "THE CREATIVE THAT CRACKS THE CODE . - A Presentation by Sravya Tanmayee.]]>
A case study on "THE CREATIVE THAT CRACKS THE CODE . - A Presentation by Sravya Tanmayee.]]> Wed, 08 Jul 2015 18:14:04 GMT /slideshow/the-creative-that-cracks-the-code/50314607 111iiminternship@slideshare.net(111iiminternship) THE CREATIVE THAT CRACKS THE CODE 111iiminternship A case study on "THE CREATIVE THAT CRACKS THE CODE . - A Presentation by Sravya Tanmayee. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/now-150708181404-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> A case study on "THE CREATIVE THAT CRACKS THE CODE . - A Presentation by Sravya Tanmayee.

THE CREATIVE THAT CRACKS THE CODE from Sameer Mathur

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0 Internship under Prof Mathur /slideshow/internship-under/50312770 internshipunder-150708172924-lva1-app6892
Internship Under Dr. Sameer Mathur Professor at IIM Lucknow What you learnt about creating presentations The following points Brief topics from this book About Needs ,Wants ,Demands , Value & Satisfaction 3 Different cases Were discussed. Understanding the Situation and problem being faced Analysis of a HBR article By: Julia kirby  Learned advertisement and their effect  Target advertisement  Impact on customers  Using memes and other technical advantages  Beating compititions]]>
Internship Under Dr. Sameer Mathur Professor at IIM Lucknow What you learnt about creating presentations The following points Brief topics from this book About Needs ,Wants ,Demands , Value & Satisfaction 3 Different cases Were discussed. Understanding the Situation and problem being faced Analysis of a HBR article By: Julia kirby  Learned advertisement and their effect  Target advertisement  Impact on customers  Using memes and other technical advantages  Beating compititions]]> Wed, 08 Jul 2015 17:29:24 GMT /slideshow/internship-under/50312770 111iiminternship@slideshare.net(111iiminternship) Internship under Prof Mathur 111iiminternship Internship Under Dr. Sameer Mathur Professor at IIM Lucknow What you learnt about creating presentations The following points Brief topics from this book About Needs ,Wants ,Demands , Value & Satisfaction 3 Different cases Were discussed. Understanding the Situation and problem being faced Analysis of a HBR article By: Julia kirby  Learned advertisement and their effect  Target advertisement  Impact on customers  Using memes and other technical advantages  Beating compititions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internshipunder-150708172924-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Internship Under Dr. Sameer Mathur Professor at IIM Lucknow What you learnt about creating presentations The following points Brief topics from this book About Needs ,Wants ,Demands , Value & Satisfaction 3 Different cases Were discussed. Understanding the Situation and problem being faced Analysis of a HBR article By: Julia kirby  Learned advertisement and their effect  Target advertisement  Impact on customers  Using memes and other technical advantages  Beating compititions

Internship under Prof Mathur from Sameer Mathur

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0 For mobiles, think apps,not ads /111iiminternship/for-mobiles-think-appsnot-ads formobilesthinkappsnotads-150708172605-lva1-app6891
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]]> Wed, 08 Jul 2015 17:26:05 GMT /111iiminternship/for-mobiles-think-appsnot-ads 111iiminternship@slideshare.net(111iiminternship) For mobiles, think apps,not ads 111iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/formobilesthinkappsnotads-150708172605-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" />

For mobiles, think apps,not ads from Sameer Mathur

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0 Brands Versus Private labels : Fighting to win /slideshow/brands-versus-private-labels-fighting-to-win/50281663 assignment4-150708012228-lva1-app6891
This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.]]>
This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.]]> Wed, 08 Jul 2015 01:22:28 GMT /slideshow/brands-versus-private-labels-fighting-to-win/50281663 111iiminternship@slideshare.net(111iiminternship) Brands Versus Private labels : Fighting to win 111iiminternship This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignment4-150708012228-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.

Brands Versus Private labels : Fighting to win from Sameer Mathur

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0 Case study on Goodyear: The Aquatred launch /slideshow/case-study-on-goodyear-the-aquatred-launch-50069983/50069983 goodyear-150701221731-lva1-app6891
insights, launch issues, risks]]>
insights, launch issues, risks]]> Wed, 01 Jul 2015 22:17:31 GMT /slideshow/case-study-on-goodyear-the-aquatred-launch-50069983/50069983 111iiminternship@slideshare.net(111iiminternship) Case study on Goodyear: The Aquatred launch 111iiminternship insights, launch issues, risks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodyear-150701221731-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> insights, launch issues, risks

Case study on Goodyear: The Aquatred launch from Sameer Mathur

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0 Revitalize brands /slideshow/presentation1-50065151/50065151 presentation1-150701193427-lva1-app6891
A Case Study on "A brand is forever! A framework for revitalizing declining and dead brands." - by Sravya Tanmayee]]>
A Case Study on "A brand is forever! A framework for revitalizing declining and dead brands." - by Sravya Tanmayee]]> Wed, 01 Jul 2015 19:34:27 GMT /slideshow/presentation1-50065151/50065151 111iiminternship@slideshare.net(111iiminternship) Revitalize brands 111iiminternship A Case Study on "A brand is forever! A framework for revitalizing declining and dead brands." - by Sravya Tanmayee <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-150701193427-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> A Case Study on "A brand is forever! A framework for revitalizing declining and dead brands." - by Sravya Tanmayee

Revitalize brands from Sameer Mathur

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0 Gino sa /slideshow/gino-sa-50063344/50063344 ginosa-150701184225-lva1-app6892
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]]> Wed, 01 Jul 2015 18:42:25 GMT /slideshow/gino-sa-50063344/50063344 111iiminternship@slideshare.net(111iiminternship) Gino sa 111iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosa-150701184225-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Gino sa from Sameer Mathur

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0 Case analysis :Gino SA distribution channel management /slideshow/case-analysis-gino-sa-distribution-channel-management/50063073 caseanalysis-ginosadistributionchannelmanagement-150701183537-lva1-app6891
Gino SA Distribution Channel Management Case Analysis]]>
Gino SA Distribution Channel Management Case Analysis]]> Wed, 01 Jul 2015 18:35:37 GMT /slideshow/case-analysis-gino-sa-distribution-channel-management/50063073 111iiminternship@slideshare.net(111iiminternship) Case analysis :Gino SA distribution channel management 111iiminternship Gino SA Distribution Channel Management Case Analysis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/caseanalysis-ginosadistributionchannelmanagement-150701183537-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gino SA Distribution Channel Management Case Analysis

Case analysis :Gino SA distribution channel management from Sameer Mathur

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0 What are brands good for, Niraj dawar /slideshow/what-are-brands-good-for-niraj-dawar/50062693 whatarebrandsgoodfor-150701182535-lva1-app6892
Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow]]>
Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow]]> Wed, 01 Jul 2015 18:25:35 GMT /slideshow/what-are-brands-good-for-niraj-dawar/50062693 111iiminternship@slideshare.net(111iiminternship) What are brands good for, Niraj dawar 111iiminternship Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701182535-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow

What are brands good for, Niraj dawar from Sameer Mathur

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0 Brand is forever /slideshow/brand-is-forever-50062645/50062645 brandisforever-150701182358-lva1-app6892
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS 2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value. 4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations 6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors. 7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions 8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market. 9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline. 10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader 11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase]]>
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS 2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value. 4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations 6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors. 7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions 8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market. 9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline. 10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader 11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase]]> Wed, 01 Jul 2015 18:23:58 GMT /slideshow/brand-is-forever-50062645/50062645 111iiminternship@slideshare.net(111iiminternship) Brand is forever 111iiminternship A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS 2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value. 4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations 6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors. 7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions 8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market. 9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline. 10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader 11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandisforever-150701182358-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS 2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 3. REVIVAL OF A DEAD BRAND &#xF0A2; neither the lifespan of a brand nor its ultimate destiny is predetermined &#xF0A2; But, brand decline is a reversible process &#xF0A2; Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value. 4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer&#x2019;s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations 6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors. 7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand&#x2019;s evolution &#x2022; Managerial actions &#x2022; Environmental factors &#x2022; Competitive actions 8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market. 9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons &#x2022; do not impact brand loyalty in the short run, &#x2022; managers mistakenly conclude that consumers are willing to accept or live with the change. &#x2022; At some point when customers&#x2019; experiences with the brand do not live up to their expectations, &#x2022; the brand starts to decline. 10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader 11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase

Brand is forever from Sameer Mathur

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0 What Are Brands Good For? /slideshow/what-are-brands-good-for-50060204/50060204 nqybqac1r2o3v94uul8f-signature-5a031ec0670e42d7dc58ecb8ad9b78c3bafb61fb308554db34919ad12deb2e22-poli-150701171419-lva1-app6891
A presentation based on the Howard Case Study on 'What are Brands Good for?' The role of disaggregated marketing has been highlighted through this presentation]]>
A presentation based on the Howard Case Study on 'What are Brands Good for?' The role of disaggregated marketing has been highlighted through this presentation]]> Wed, 01 Jul 2015 17:14:18 GMT /slideshow/what-are-brands-good-for-50060204/50060204 111iiminternship@slideshare.net(111iiminternship) What Are Brands Good For? 111iiminternship A presentation based on the Howard Case Study on 'What are Brands Good for?' The role of disaggregated marketing has been highlighted through this presentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nqybqac1r2o3v94uul8f-signature-5a031ec0670e42d7dc58ecb8ad9b78c3bafb61fb308554db34919ad12deb2e22-poli-150701171419-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation based on the Howard Case Study on 'What are Brands Good for?' The role of disaggregated marketing has been highlighted through this presentation

What Are Brands Good For? from Sameer Mathur

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0 Whatarebrandsgoodfor /slideshow/whatarebrandsgoodfor/50056535 whatarebrandsgoodfor-150701154411-lva1-app6891
Whatarebrandsgoodfor]]>
Whatarebrandsgoodfor]]> Wed, 01 Jul 2015 15:44:11 GMT /slideshow/whatarebrandsgoodfor/50056535 111iiminternship@slideshare.net(111iiminternship) Whatarebrandsgoodfor 111iiminternship Whatarebrandsgoodfor <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarebrandsgoodfor-150701154411-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Whatarebrandsgoodfor

Whatarebrandsgoodfor from Sameer Mathur

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0 Ginosa /slideshow/ginosa/50055822 ginosa-150701152554-lva1-app6892
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]]> Wed, 01 Jul 2015 15:25:54 GMT /slideshow/ginosa/50055822 111iiminternship@slideshare.net(111iiminternship) Ginosa 111iiminternship <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ginosa-150701152554-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Ginosa from Sameer Mathur

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0 How should the company manage and organize its international activities? /slideshow/how-should-the-company-manage-and-organize-its-international-activities-49635985/49635985 presentation7-150620162902-lva1-app6892
How should the company manage and organize its international activities?]]>
How should the company manage and organize its international activities?]]> Sat, 20 Jun 2015 16:29:02 GMT /slideshow/how-should-the-company-manage-and-organize-its-international-activities-49635985/49635985 111iiminternship@slideshare.net(111iiminternship) How should the company manage and organize its international activities? 111iiminternship How should the company manage and organize its international activities? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation7-150620162902-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How should the company manage and organize its international activities?

How should the company manage and organize its international activities? from Sameer Mathur

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0 How do marketers influence country-of-origin effects? /slideshow/how-do-marketers-influence-countryoforigin-effects-49635967/49635967 presentation6-150620162755-lva1-app6892
How do marketers influence country-of-origin effects?]]>
How do marketers influence country-of-origin effects?]]> Sat, 20 Jun 2015 16:27:55 GMT /slideshow/how-do-marketers-influence-countryoforigin-effects-49635967/49635967 111iiminternship@slideshare.net(111iiminternship) How do marketers influence country-of-origin effects? 111iiminternship How do marketers influence country-of-origin effects? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation6-150620162755-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do marketers influence country-of-origin effects?

How do marketers influence country-of-origin effects? from Sameer Mathur

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0 To what extent must the company adapt its products and marketing program to each foreign country? /slideshow/to-what-extent-must-the-company-adapt-its-products-and-marketing-program-to-each-foreign-country-49635948/49635948 presentation5-150620162646-lva1-app6892
To what extent must the company adapt its products and marketing program to each foreign country?]]>
To what extent must the company adapt its products and marketing program to each foreign country?]]> Sat, 20 Jun 2015 16:26:46 GMT /slideshow/to-what-extent-must-the-company-adapt-its-products-and-marketing-program-to-each-foreign-country-49635948/49635948 111iiminternship@slideshare.net(111iiminternship) To what extent must the company adapt its products and marketing program to each foreign country? 111iiminternship To what extent must the company adapt its products and marketing program to each foreign country? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation5-150620162646-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> To what extent must the company adapt its products and marketing program to each foreign country?

To what extent must the company adapt its products and marketing program to each foreign country? from Sameer Mathur

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0 What are the differences between marketing in a developing and developed market? /111iiminternship/what-are-the-differences-between-marketing-in-a-developing-and-developed-market-49635889 presentation3-150620162334-lva1-app6892
What are the differences between marketing in a developing and developed market?]]>
What are the differences between marketing in a developing and developed market?]]> Sat, 20 Jun 2015 16:23:33 GMT /111iiminternship/what-are-the-differences-between-marketing-in-a-developing-and-developed-market-49635889 111iiminternship@slideshare.net(111iiminternship) What are the differences between marketing in a developing and developed market? 111iiminternship What are the differences between marketing in a developing and developed market? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation3-150620162334-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are the differences between marketing in a developing and developed market?

What are the differences between marketing in a developing and developed market? from Sameer Mathur

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0 What factors should a company review before deciding to go abroad? /slideshow/presentation1-49635875/49635875 presentation1-150620162244-lva1-app6892
What factors should a company review before deciding to go abroad?]]>
What factors should a company review before deciding to go abroad?]]> Sat, 20 Jun 2015 16:22:44 GMT /slideshow/presentation1-49635875/49635875 111iiminternship@slideshare.net(111iiminternship) What factors should a company review before deciding to go abroad? 111iiminternship What factors should a company review before deciding to go abroad? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-150620162244-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> What factors should a company review before deciding to go abroad?

What factors should a company review before deciding to go abroad? from Sameer Mathur

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0 How can companies evaluate and select specific foreign markets to enter? /111iiminternship/presentation2-49635829 presentation2-150620162027-lva1-app6892
How can companies evaluate and select specific foreign markets to enter?]]>
How can companies evaluate and select specific foreign markets to enter?]]> Sat, 20 Jun 2015 16:20:27 GMT /111iiminternship/presentation2-49635829 111iiminternship@slideshare.net(111iiminternship) How can companies evaluate and select specific foreign markets to enter? 111iiminternship How can companies evaluate and select specific foreign markets to enter? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation2-150620162027-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can companies evaluate and select specific foreign markets to enter?

How can companies evaluate and select specific foreign markets to enter? from Sameer Mathur

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0 https://cdn.slidesharecdn.com/profile-photo-111iiminternship-48x48.jpg?cb=1523741645 The slides in this �ݺ�ߣshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/final-150712081022-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/making-the-most-of-a-polarizing-brand-50432366/50432366 Making the most of a p... https://cdn.slidesharecdn.com/ss_thumbnails/now-150708181404-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-creative-that-cracks-the-code/50314607 THE CREATIVE THAT CRAC... https://cdn.slidesharecdn.com/ss_thumbnails/internshipunder-150708172924-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/internship-under/50312770 Internship under Prof ...