ºÝºÝߣshows by User: AccessUndertone / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: AccessUndertone / Wed, 24 Jun 2015 18:53:05 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: AccessUndertone Industry Pulse: Consumer Attention in Digital Advertising /slideshow/industry-pulse-attention/49799054 industrypulse-attention-150624185305-lva1-app6892
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.]]>
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.]]> Wed, 24 Jun 2015 18:53:05 GMT /slideshow/industry-pulse-attention/49799054 AccessUndertone@slideshare.net(AccessUndertone) Industry Pulse: Consumer Attention in Digital Advertising AccessUndertone For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrypulse-attention-150624185305-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Industry Pulse: Consumer Attention in Digital Advertising from Undertone
]]> 3007 2 https://cdn.slidesharecdn.com/ss_thumbnails/industrypulse-attention-150624185305-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Mobile Changes Everything /slideshow/how-mobile-changes-everything/38602170 mobilechangeseverything-slideshare-140902091229-phpapp02
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.]]>
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.]]> Tue, 02 Sep 2014 09:12:29 GMT /slideshow/how-mobile-changes-everything/38602170 AccessUndertone@slideshare.net(AccessUndertone) Mobile Changes Everything AccessUndertone The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilechangeseverything-slideshare-140902091229-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Mobile Changes Everything from Undertone
]]> 1185 1 https://cdn.slidesharecdn.com/ss_thumbnails/mobilechangeseverything-slideshare-140902091229-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 High Impact Ads: Beyond the Click /slideshow/high-impact-ads-beyond-the-click/30912000 3-beyondtheclick-sm-140206131421-phpapp01
Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads.]]>
Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads.]]> Thu, 06 Feb 2014 13:14:21 GMT /slideshow/high-impact-ads-beyond-the-click/30912000 AccessUndertone@slideshare.net(AccessUndertone) High Impact Ads: Beyond the Click AccessUndertone Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-beyondtheclick-sm-140206131421-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Based on key findings from Undertone&#39;s High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads.
High Impact Ads: Beyond the Click from Undertone
]]> 606 2 https://cdn.slidesharecdn.com/ss_thumbnails/3-beyondtheclick-sm-140206131421-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014 /slideshow/industry-predictions-for-2014/28899551 q4industrypulse-2014predictionswp-131204155905-phpapp01
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]> Wed, 04 Dec 2013 15:59:05 GMT /slideshow/industry-predictions-for-2014/28899551 AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014 AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/q4industrypulse-2014predictionswp-131204155905-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Industry Predictions for 2014 from Undertone
]]> 1657 4 https://cdn.slidesharecdn.com/ss_thumbnails/q4industrypulse-2014predictionswp-131204155905-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014: Cross-Screen /slideshow/industry-predictions-for-2014-crossscreen/28899141 industrypredictions2014cs-131204154354-phpapp01
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]> Wed, 04 Dec 2013 15:43:54 GMT /slideshow/industry-predictions-for-2014-crossscreen/28899141 AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014: Cross-Screen AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014cs-131204154354-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Industry Predictions for 2014: Cross-Screen from Undertone
]]> 689 2 https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014cs-131204154354-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014: Native Advertising /slideshow/industry-predictions-for-2014-native-advertising/28898936 industrypredictions2014na-131204153702-phpapp02
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]> Wed, 04 Dec 2013 15:37:02 GMT /slideshow/industry-predictions-for-2014-native-advertising/28898936 AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014: Native Advertising AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014na-131204153702-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Industry Predictions for 2014: Native Advertising from Undertone
]]> 516 2 https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014na-131204153702-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014: Mobile Growth /slideshow/industry-predictions-for-2014-mobile-growth/28898643 industrypredictions2014mg-131204152530-phpapp01
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]> Wed, 04 Dec 2013 15:25:30 GMT /slideshow/industry-predictions-for-2014-mobile-growth/28898643 AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014: Mobile Growth AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014mg-131204152530-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Industry Predictions for 2014: Mobile Growth from Undertone
]]> 937 3 https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014mg-131204152530-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014: Video Growth /AccessUndertone/industry-predictions-for-2014-video-growth industrypredictions2014vg-131204150957-phpapp02
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.]]> Wed, 04 Dec 2013 15:09:57 GMT /AccessUndertone/industry-predictions-for-2014-video-growth AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014: Video Growth AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014vg-131204150957-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.
Industry Predictions for 2014: Video Growth from Undertone
]]> 677 2 https://cdn.slidesharecdn.com/ss_thumbnails/industrypredictions2014vg-131204150957-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Industry Predictions for 2014: Viewability /slideshow/industry-predictions-for-2014-viewability/28493883 q4industrypulseviewabilityinfographic-131121094636-phpapp01
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6]]>
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6]]> Thu, 21 Nov 2013 09:46:36 GMT /slideshow/industry-predictions-for-2014-viewability/28493883 AccessUndertone@slideshare.net(AccessUndertone) Industry Predictions for 2014: Viewability AccessUndertone This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/q4industrypulseviewabilityinfographic-131121094636-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This infographic shares data from Undertone&#39;s latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6
Industry Predictions for 2014: Viewability from Undertone
]]> 1142 3 https://cdn.slidesharecdn.com/ss_thumbnails/q4industrypulseviewabilityinfographic-131121094636-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Whitepaper: Cross-Screen Advertising /slideshow/cross-screen-whitepaper/27099348 cross-screenwhitepaper-131011085858-phpapp02
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.]]>
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.]]> Fri, 11 Oct 2013 08:58:58 GMT /slideshow/cross-screen-whitepaper/27099348 AccessUndertone@slideshare.net(AccessUndertone) Whitepaper: Cross-Screen Advertising AccessUndertone Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cross-screenwhitepaper-131011085858-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Whitepaper: Cross-Screen Advertising from Undertone
]]> 4600 5 https://cdn.slidesharecdn.com/ss_thumbnails/cross-screenwhitepaper-131011085858-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Whitepaper: Understanding Responsive Design /slideshow/responsive-design-whitepaper/27099192 responsivedesignwhitepaper-131011085406-phpapp01
Why is responsive design becoming increasingly popular? We explore what responsive design is, how it works, and the benefits it offers for both publishers and advertisers. In addition, we take a look at key considerations when developing responsive websites or ads.]]>
Why is responsive design becoming increasingly popular? We explore what responsive design is, how it works, and the benefits it offers for both publishers and advertisers. In addition, we take a look at key considerations when developing responsive websites or ads.]]> Fri, 11 Oct 2013 08:54:06 GMT /slideshow/responsive-design-whitepaper/27099192 AccessUndertone@slideshare.net(AccessUndertone) Whitepaper: Understanding Responsive Design AccessUndertone Why is responsive design becoming increasingly popular? We explore what responsive design is, how it works, and the benefits it offers for both publishers and advertisers. In addition, we take a look at key considerations when developing responsive websites or ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/responsivedesignwhitepaper-131011085406-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why is responsive design becoming increasingly popular? We explore what responsive design is, how it works, and the benefits it offers for both publishers and advertisers. In addition, we take a look at key considerations when developing responsive websites or ads.
Whitepaper: Understanding Responsive Design from Undertone
]]> 796 2 https://cdn.slidesharecdn.com/ss_thumbnails/responsivedesignwhitepaper-131011085406-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The New Rules for Mobile Advertising /slideshow/the-new-rules-for-mobile-advertising/26837722 newrules-131003142954-phpapp01
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.]]>
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.]]> Thu, 03 Oct 2013 14:29:54 GMT /slideshow/the-new-rules-for-mobile-advertising/26837722 AccessUndertone@slideshare.net(AccessUndertone) The New Rules for Mobile Advertising AccessUndertone Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newrules-131003142954-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Adapted from Eric Franchi&#39;s presentation &quot;Liquid Creativity&quot; at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the &quot;new rules&quot; the industry needs to adopt. Eric Franchi is co-founder of Undertone.
The New Rules for Mobile Advertising from Undertone
]]> 1910 2 https://cdn.slidesharecdn.com/ss_thumbnails/newrules-131003142954-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The IAB Rising Stars: Awareness and Perceptions /slideshow/the-iab-rising-stars-awareness-and-perceptions/16674920 risingstarswhitepaper-130221105324-phpapp01
Are marketers, agencies, and publishers aware of the IAB Rising Stars? Are these units making it onto media plans, and if not, why? Undertone fielded a survey to determine where the opportunity lies with these units and what barriers to adoption exist.]]>
Are marketers, agencies, and publishers aware of the IAB Rising Stars? Are these units making it onto media plans, and if not, why? Undertone fielded a survey to determine where the opportunity lies with these units and what barriers to adoption exist.]]> Thu, 21 Feb 2013 10:53:24 GMT /slideshow/the-iab-rising-stars-awareness-and-perceptions/16674920 AccessUndertone@slideshare.net(AccessUndertone) The IAB Rising Stars: Awareness and Perceptions AccessUndertone Are marketers, agencies, and publishers aware of the IAB Rising Stars? Are these units making it onto media plans, and if not, why? Undertone fielded a survey to determine where the opportunity lies with these units and what barriers to adoption exist. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/risingstarswhitepaper-130221105324-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are marketers, agencies, and publishers aware of the IAB Rising Stars? Are these units making it onto media plans, and if not, why? Undertone fielded a survey to determine where the opportunity lies with these units and what barriers to adoption exist.
The IAB Rising Stars: Awareness and Perceptions from Undertone
]]> 2630 6 https://cdn.slidesharecdn.com/ss_thumbnails/risingstarswhitepaper-130221105324-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-AccessUndertone-48x48.jpg?cb=1523636211 www.undertone.com https://cdn.slidesharecdn.com/ss_thumbnails/industrypulse-attention-150624185305-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/industry-pulse-attention/49799054 Industry Pulse: Consum... https://cdn.slidesharecdn.com/ss_thumbnails/mobilechangeseverything-slideshare-140902091229-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-mobile-changes-everything/38602170 Mobile Changes Everything https://cdn.slidesharecdn.com/ss_thumbnails/3-beyondtheclick-sm-140206131421-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/high-impact-ads-beyond-the-click/30912000 High Impact Ads: Beyon...