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Industry Predictions for 2014: Native Advertising

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Undertone
Undertone

This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

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I UTY US N S PL D R E I UTY RD T N FR 04 N S PEII SO 21 D R CO NATI VE ADVERTI NG SI ADVERTI SERS HW UH IYU SNTEDETI I21 O M C D O UEAVAVRIN N 03 D I SG ? aai iat s sn c gfi n pr frey a osa g t tt 1% 2 3% 3 d n u nte i ’ s av dt e i av ti dei g rn s 3% 0 aa i ra s mn pr o t osa g frey tt tt ol ee n sd y 2% 5 T t =- od il de mnr5 0 od il de sn c t1% od il de ee 0 % fit b gt i =- % fit b gti ia =0 +fit b gt sd 5 ga u ; o 1 ga u ;g fi n ga u WLYU I E MNI O AVAVRIN I ORN S ET TNTEDETI L VT N I SG I RAER ERAE 21 N ESO DCESI 04 C N ? 4%I RAE 3: CES N 3 :A 1 SY %T TEA E HSM B HOW MUCH? Y 1 0 obde 5 %  % fugt 5 1 : 15 : 6 1 % 3% 2 2 0 : % 65 % 7 G ar a5 % 2 rttn 0 :% ee h 21 04 2:ERAE %DCES 2%NTUE 4:OSR PUBL SHERS: I WLYU EM RRVNERM I O S OEEEUFO L E NTEDETI I21 AVAVRIN N 04 I SG ? 6e 7 % y s 2m 5 % se a HOW MUCH MOR ? E 1 0 ir s 4 %  % ne e 9 1 ca : 15 ir s 2 % 1 % ne e 8 2 ca : 2 0 ir s 2 65 % n e e % ca : G a r a 5 %ir s 2% r t t n 0 ne e 1 ee h ca : 8 % n o S uc : n etn I ut P l , o e e 2 1. o re U d r e n s y u e N v mb r 03 o d r s

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Industry Predictions for 2014: Native Advertising

  • 1. I UTY US N S PL D R E I UTY RD T N FR 04 N S PEII SO 21 D R CO NATI VE ADVERTI NG SI ADVERTI SERS HW UH IYU SNTEDETI I21 O M C D O UEAVAVRIN N 03 D I SG ? aai iat s sn c gfi n pr frey a osa g t tt 1% 2 3% 3 d n u nte i ’ s av dt e i av ti dei g rn s 3% 0 aa i ra s mn pr o t osa g frey tt tt ol ee n sd y 2% 5 T t =- od il de mnr5 0 od il de sn c t1% od il de ee 0 % fit b gt i =- % fit b gti ia =0 +fit b gt sd 5 ga u ; o 1 ga u ;g fi n ga u WLYU I E MNI O AVAVRIN I ORN S ET TNTEDETI L VT N I SG I RAER ERAE 21 N ESO DCESI 04 C N ? 4%I RAE 3: CES N 3 :A 1 SY %T TEA E HSM B HOW MUCH? Y 1 0 obde 5 %  % fugt 5 1 : 15 : 6 1 % 3% 2 2 0 : % 65 % 7 G ar a5 % 2 rttn 0 :% ee h 21 04 2:ERAE %DCES 2%NTUE 4:OSR PUBL SHERS: I WLYU EM RRVNERM I O S OEEEUFO L E NTEDETI I21 AVAVRIN N 04 I SG ? 6e 7 % y s 2m 5 % se a HOW MUCH MOR ? E 1 0 ir s 4 %  % ne e 9 1 ca : 15 ir s 2 % 1 % ne e 8 2 ca : 2 0 ir s 2 65 % n e e % ca : G a r a 5 %ir s 2% r t t n 0 ne e 1 ee h ca : 8 % n o S uc : n etn I ut P l , o e e 2 1. o re U d r e n s y u e N v mb r 03 o d r s