�ݺ�ߣshows by User: AnnHandley

�ݺ�ߣshows by User: AnnHandley / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AnnHandley / Sat, 01 Dec 2018 15:30:20 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AnnHandley Slay the Ignosaurus; Change Your Life /slideshow/slay-the-ignosaurus-change-your-life/124581134 b2b2018handleyslideshare-181201153020
The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place.]]>
The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place.]]> Sat, 01 Dec 2018 15:30:20 GMT /slideshow/slay-the-ignosaurus-change-your-life/124581134 AnnHandley@slideshare.net(AnnHandley) Slay the Ignosaurus; Change Your Life AnnHandley The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2b2018handleyslideshare-181201153020-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place.

Slay the Ignosaurus; Change Your Life from Ann Handley

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1 The Step-by-Step Guide to Creating Your Next Piece of Content /slideshow/ann-handleywritinggps-visually-46890214/46890214 annhandleywritinggpsvisually-150411132043-conversion-gate01
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Th]]> Sat, 11 Apr 2015 13:20:43 GMT /slideshow/ann-handleywritinggps-visually-46890214/46890214 AnnHandley@slideshare.net(AnnHandley) A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content AnnHandley Th <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/annhandleywritinggpsvisually-150411132043-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Th

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content from Ann Handley

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1 Content Marketing in 15 Minutes a Day for Restaurants /slideshow/content-marketing-in-15-minutes-a-day-for-restaurants/33523021 restaurantcontentmarketingin15minutesaday-140414172943-phpapp01
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo. ]]>
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo. ]]> Mon, 14 Apr 2014 17:29:43 GMT /slideshow/content-marketing-in-15-minutes-a-day-for-restaurants/33523021 AnnHandley@slideshare.net(AnnHandley) Content Marketing in 15 Minutes a Day for Restaurants AnnHandley What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/restaurantcontentmarketingin15minutesaday-140414172943-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.

Content Marketing in 15 Minutes a Day for Restaurants from Ann Handley

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1 The Formula for Innovative Content /slideshow/useful-x/27780501 theformulaforinnovativecontent-131031102111-phpapp01
The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative. ]]>
The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative. ]]> Thu, 31 Oct 2013 10:21:11 GMT /slideshow/useful-x/27780501 AnnHandley@slideshare.net(AnnHandley) The Formula for Innovative Content AnnHandley The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theformulaforinnovativecontent-131031102111-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.

The Formula for Innovative Content from Ann Handley

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1 A Simple Content Marketing Org Chart /slideshow/content-marketing-org-chart/26911024 contentmarketingorgchart-131006104800-phpapp01
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/ ]]>
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/ ]]> Sun, 06 Oct 2013 10:48:00 GMT /slideshow/content-marketing-org-chart/26911024 AnnHandley@slideshare.net(AnnHandley) A Simple Content Marketing Org Chart AnnHandley You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingorgchart-131006104800-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/

A Simple Content Marketing Org Chart from Ann Handley

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1 #FollowTheFear: Do Things That Scare You /slideshow/follow-the/26000670 doingthingsthatscareyouannhandley-130908121448-
I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event. ]]>
I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event. ]]> Sun, 08 Sep 2013 12:14:48 GMT /slideshow/follow-the/26000670 AnnHandley@slideshare.net(AnnHandley) #FollowTheFear: Do Things That Scare You AnnHandley I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doingthingsthatscareyouannhandley-130908121448--thumbnail.jpg?width=120&height=120&fit=bounds" /> I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event.

#FollowTheFear: Do Things That Scare You from Ann Handley

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1 The Scoop on Content /slideshow/the-scoop-on-content/15975408 handleynmx-2013-130113131739-phpapp01
What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)]]>
What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)]]> Sun, 13 Jan 2013 13:17:39 GMT /slideshow/the-scoop-on-content/15975408 AnnHandley@slideshare.net(AnnHandley) The Scoop on Content AnnHandley What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/handleynmx-2013-130113131739-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)

The Scoop on Content from Ann Handley

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1 A Survival Guide for Too Much Business Travel /AnnHandley/a-survival-guide-for-too-much-business-travel handleysurvivalguidefortoomuchbusinesstravel-110418183102-phpapp02
Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.]]>
Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.]]> Mon, 18 Apr 2011 18:30:58 GMT /AnnHandley/a-survival-guide-for-too-much-business-travel AnnHandley@slideshare.net(AnnHandley) A Survival Guide for Too Much Business Travel AnnHandley Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/handleysurvivalguidefortoomuchbusinesstravel-110418183102-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.

A Survival Guide for Too Much Business Travel from Ann Handley

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1 What You Need to Know to Start a Business Blog /slideshow/what-you-need-to-know-to-start-a-business-blog/4119058 whatyouneedtoknowtostartabusinessblog-100516174527-phpapp02
Blogging for business: What your need to know to start, feed, and sustain your business blog.]]>
Blogging for business: What your need to know to start, feed, and sustain your business blog.]]> Sun, 16 May 2010 17:45:05 GMT /slideshow/what-you-need-to-know-to-start-a-business-blog/4119058 AnnHandley@slideshare.net(AnnHandley) What You Need to Know to Start a Business Blog AnnHandley Blogging for business: What your need to know to start, feed, and sustain your business blog. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatyouneedtoknowtostartabusinessblog-100516174527-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Blogging for business: What your need to know to start, feed, and sustain your business blog.

What You Need to Know to Start a Business Blog from Ann Handley

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1 Three social media f words and five companies that use them /AnnHandley/three-social-media-f-words-and-five-companies-that-use-them-4089259 threesocialmediafwordsandfivecompaniesthatusethem-100513175656-phpapp01
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]]> Thu, 13 May 2010 17:56:45 GMT /AnnHandley/three-social-media-f-words-and-five-companies-that-use-them-4089259 AnnHandley@slideshare.net(AnnHandley) Three social media f words and five companies that use them AnnHandley <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/threesocialmediafwordsandfivecompaniesthatusethem-100513175656-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Three social media f words and five companies that use them from Ann Handley

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1 Overheard at the MarketingProfs B2B Forum /slideshow/overheard-at-the-marketingprofs-b2b-forum/4044306 b2boverheard-100510203116-phpapp01
Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.]]>
Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.]]> Mon, 10 May 2010 20:06:29 GMT /slideshow/overheard-at-the-marketingprofs-b2b-forum/4044306 AnnHandley@slideshare.net(AnnHandley) Overheard at the MarketingProfs B2B Forum AnnHandley Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2boverheard-100510203116-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

Overheard at the MarketingProfs B2B Forum from Ann Handley

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1 https://cdn.slidesharecdn.com/profile-photo-AnnHandley-48x48.jpg?cb=1565297480 As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is now the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. A longtime columnist for Entrepreneur magazine, she is a member of the LinkedIn Influencer program, the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules." www.annhandley.com https://cdn.slidesharecdn.com/ss_thumbnails/b2b2018handleyslideshare-181201153020-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/slay-the-ignosaurus-change-your-life/124581134 Slay the Ignosaurus; C... https://cdn.slidesharecdn.com/ss_thumbnails/annhandleywritinggpsvisually-150411132043-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ann-handleywritinggps-visually-46890214/46890214 A Writing GPS: The Ste... https://cdn.slidesharecdn.com/ss_thumbnails/restaurantcontentmarketingin15minutesaday-140414172943-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-marketing-in-15-minutes-a-day-for-restaurants/33523021 Content Marketing in 1...