Overheard at the MarketingProfs B2B Forum
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The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
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LemBS AI PM School 2025
Website https://lembs.com/aipmschool
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/pmdayconferenceEnterprise Architecture Professional Journal Vol IX June 2025.pdf
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- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
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Overheard at the MarketingProfs B2B Forum
- 1. Overheard in BostonMay 4-5, 2010
- 2. |2Its easier to teach a social media-savvy new hire about your company thanit is to teach someone in your company how to embrace and use social media. Ron Casalotti, Bloomberg
- 3. 3Great marketers dont just ask people to come to me. Great marketers go to where the people are.油 - Mitch Joel, Twist Image
- 4. |4Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee. Laurie Kinsman, Ritchie Bros.
- 5. |5The best way to experience this event is to get out of your comfort zone! Ann Handley, MarketingProfs
- 6. As marketers, your goal is now to be the best trade magazine publisher in your category. Kipp Bodnar, HubspotPhoto credit: Chris Pennhttp://www.flickr.com/photos/financialaidpodcast
- 7. |7Do not interrupt what people are interested in; be what people are interested in. - Carole Mahoney, Mahoney Internet Marketing
- 8. |8Email by itself is not enough. Partner with CRM, social media for best B2B results.油 - Joel Book, ExactTarget
- 9. |9Its amazing what you can do in terms of personalization of email marketing when you tap automation tools.油- Sallie Anthony, Genworth Financial Remember your logo is not your brand! via @Gigahaw
- 10. |10Is this retweetable? Ron Ploof, OC Media
- 11. |11What if you burned the ships as explorers to a new piece of land? Would you market any differently? Mitch Joel
- 12. |12Market less, publish more. David Weinberger
- 13. |13Everything is with, not instead of. Mitch Joel
- 14. 14No technology or tool makes you smart, helpful, interesting or valuable. - Stephanie Miller, Return Path
- 15. 15Our brains are hard-wired to notice whats different. Dave Thomas, SAS
- 16. 16Have realistic expectations about building a community. You can't be everything and do everything. Bob Knorpp, The Cool Beans Group
- 17. |17Hes speechless; hes so happy! Thanks for a couple of great days in Boston! Katie Martell, Netprospex (and Harold)
- 18. 18See you next time!SocialTech 2010: October 26, 2010Digital Marketing Forum: February 3-4, 2011http://www.marketingprofs.com/events
Editor's Notes
- #16: Learn from each other