ºÝºÝߣshows by User: ArmentDietrich / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ArmentDietrich / Wed, 31 Jul 2019 18:43:18 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ArmentDietrich The Convergence Concept /slideshow/the-convergence-concept-159492810/159492810 prsawesterndistrictconferencekeynote-190731184318
The lines between PR and marketing continue to blur and research shows the PR industry may not exist by 2025. Gini Dietrich shows where the trends are headed, and what PR can do about it.]]>

The lines between PR and marketing continue to blur and research shows the PR industry may not exist by 2025. Gini Dietrich shows where the trends are headed, and what PR can do about it.]]>
Wed, 31 Jul 2019 18:43:18 GMT /slideshow/the-convergence-concept-159492810/159492810 ArmentDietrich@slideshare.net(ArmentDietrich) The Convergence Concept ArmentDietrich The lines between PR and marketing continue to blur and research shows the PR industry may not exist by 2025. Gini Dietrich shows where the trends are headed, and what PR can do about it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsawesterndistrictconferencekeynote-190731184318-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The lines between PR and marketing continue to blur and research shows the PR industry may not exist by 2025. Gini Dietrich shows where the trends are headed, and what PR can do about it.
The Convergence Concept from Gini Dietrich
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Email Drip Campaigns that Work /slideshow/email-drip-campaigns-that-work-66054068/66054068 emaildripcampaignsthatworkforcmw-160915113310
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.]]>

In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.]]>
Thu, 15 Sep 2016 11:33:10 GMT /slideshow/email-drip-campaigns-that-work-66054068/66054068 ArmentDietrich@slideshare.net(ArmentDietrich) Email Drip Campaigns that Work ArmentDietrich In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emaildripcampaignsthatworkforcmw-160915113310-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Email Drip Campaigns that Work from Gini Dietrich
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Media Relations for Lead Generation /ArmentDietrich/media-relations-for-lead-generation mediarelationsforleadgen-151211224339
It's time to take your media relations efforts to the next level and generate leads from it. Learn how here.]]>

It's time to take your media relations efforts to the next level and generate leads from it. Learn how here.]]>
Fri, 11 Dec 2015 22:43:39 GMT /ArmentDietrich/media-relations-for-lead-generation ArmentDietrich@slideshare.net(ArmentDietrich) Media Relations for Lead Generation ArmentDietrich It's time to take your media relations efforts to the next level and generate leads from it. Learn how here. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediarelationsforleadgen-151211224339-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s time to take your media relations efforts to the next level and generate leads from it. Learn how here.
Media Relations for Lead Generation from Gini Dietrich
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Media Relations for SEO /slideshow/media-relations-for-seo/56069387 mediarelationsforseo-151211224240
Want to drive search engine results and an increased domain authority using media relations? We show you how.]]>

Want to drive search engine results and an increased domain authority using media relations? We show you how.]]>
Fri, 11 Dec 2015 22:42:39 GMT /slideshow/media-relations-for-seo/56069387 ArmentDietrich@slideshare.net(ArmentDietrich) Media Relations for SEO ArmentDietrich Want to drive search engine results and an increased domain authority using media relations? We show you how. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediarelationsforseo-151211224240-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Want to drive search engine results and an increased domain authority using media relations? We show you how.
Media Relations for SEO from Gini Dietrich
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Social Media Marketing World Crisis Management /slideshow/social-media-marketing-world-crisis-management/46241015 smmwcrisismanagement-150324165516-conversion-gate01
Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don't escalate and ruin the organization.]]>

Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don't escalate and ruin the organization.]]>
Tue, 24 Mar 2015 16:55:16 GMT /slideshow/social-media-marketing-world-crisis-management/46241015 ArmentDietrich@slideshare.net(ArmentDietrich) Social Media Marketing World Crisis Management ArmentDietrich Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don't escalate and ruin the organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smmwcrisismanagement-150324165516-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don&#39;t escalate and ruin the organization.
Social Media Marketing World Crisis Management from Gini Dietrich
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Spin sucks presentation /slideshow/spin-sucks-presentation-40274487/40274487 spinsuckspresentation-141014181026-conversion-gate02
Though many marketers and communicators like to use the tactic of sex to sell, it only works if you're selling sex. Spin Sucks looks at how to communicate ethically, with a long-term look toward results.]]>

Though many marketers and communicators like to use the tactic of sex to sell, it only works if you're selling sex. Spin Sucks looks at how to communicate ethically, with a long-term look toward results.]]>
Tue, 14 Oct 2014 18:10:26 GMT /slideshow/spin-sucks-presentation-40274487/40274487 ArmentDietrich@slideshare.net(ArmentDietrich) Spin sucks presentation ArmentDietrich Though many marketers and communicators like to use the tactic of sex to sell, it only works if you're selling sex. Spin Sucks looks at how to communicate ethically, with a long-term look toward results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spinsuckspresentation-141014181026-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Though many marketers and communicators like to use the tactic of sex to sell, it only works if you&#39;re selling sex. Spin Sucks looks at how to communicate ethically, with a long-term look toward results.
Spin sucks presentation from Gini Dietrich
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PRSA Visual Storytelling /slideshow/prsa-visual-storytelling/40226226 prsafinal-141013200326-conversion-gate02
Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.]]>

Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.]]>
Mon, 13 Oct 2014 20:03:26 GMT /slideshow/prsa-visual-storytelling/40226226 ArmentDietrich@slideshare.net(ArmentDietrich) PRSA Visual Storytelling ArmentDietrich Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsafinal-141013200326-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.
PRSA Visual Storytelling from Gini Dietrich
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Social Brand Forum: Spin Sucks /slideshow/social-brand-forum-presentation/27570842 socialbrandforumpresentation-131025101139-phpapp01
Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.]]>

Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.]]>
Fri, 25 Oct 2013 10:11:39 GMT /slideshow/social-brand-forum-presentation/27570842 ArmentDietrich@slideshare.net(ArmentDietrich) Social Brand Forum: Spin Sucks ArmentDietrich Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialbrandforumpresentation-131025101139-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.
Social Brand Forum: Spin Sucks from Gini Dietrich
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Future of Content Marketing /slideshow/future-of-content-marketing/27299788 contentjamkeynote-131017102648-phpapp01
The future of content marketing, a presentation created for Content Jam ]]>

The future of content marketing, a presentation created for Content Jam ]]>
Thu, 17 Oct 2013 10:26:47 GMT /slideshow/future-of-content-marketing/27299788 ArmentDietrich@slideshare.net(ArmentDietrich) Future of Content Marketing ArmentDietrich The future of content marketing, a presentation created for Content Jam <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentjamkeynote-131017102648-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The future of content marketing, a presentation created for Content Jam
Future of Content Marketing from Gini Dietrich
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Marketing in the Round for IABC Louisville /slideshow/marketing-in-the-round-for-iabc-louisville/26065277 iabclouisville-130910104311-phpapp02
What integrated communications looks like in the future through Marketing in the Round, co-authored by Gini Dietrich and Geoff Livingston]]>

What integrated communications looks like in the future through Marketing in the Round, co-authored by Gini Dietrich and Geoff Livingston]]>
Tue, 10 Sep 2013 10:43:11 GMT /slideshow/marketing-in-the-round-for-iabc-louisville/26065277 ArmentDietrich@slideshare.net(ArmentDietrich) Marketing in the Round for IABC Louisville ArmentDietrich What integrated communications looks like in the future through Marketing in the Round, co-authored by Gini Dietrich and Geoff Livingston <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iabclouisville-130910104311-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What integrated communications looks like in the future through Marketing in the Round, co-authored by Gini Dietrich and Geoff Livingston
Marketing in the Round for IABC Louisville from Gini Dietrich
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The Future of PR /slideshow/the-future-of-pr-20399516/20399516 thefutureofpr-130502062723-phpapp01
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.]]>

The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.]]>
Thu, 02 May 2013 06:27:23 GMT /slideshow/the-future-of-pr-20399516/20399516 ArmentDietrich@slideshare.net(ArmentDietrich) The Future of PR ArmentDietrich The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofpr-130502062723-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The future of PR is now. It&#39;s not five years from now. It&#39;s not three years from now. It&#39;s happening right now and if you don&#39;t learn the new skills needed to keep up, you&#39;ll eventually be left behind.
The Future of PR from Gini Dietrich
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Cultivate and Convert Leads /slideshow/cultivate-and-convert-leads/15142676 elearningcultivatingandconvertingleads-121112134758-phpapp02
Learn how to cultivate and convert leads to your business using the web, social media, and content marketing.]]>

Learn how to cultivate and convert leads to your business using the web, social media, and content marketing.]]>
Mon, 12 Nov 2012 13:47:55 GMT /slideshow/cultivate-and-convert-leads/15142676 ArmentDietrich@slideshare.net(ArmentDietrich) Cultivate and Convert Leads ArmentDietrich Learn how to cultivate and convert leads to your business using the web, social media, and content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/elearningcultivatingandconvertingleads-121112134758-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to cultivate and convert leads to your business using the web, social media, and content marketing.
Cultivate and Convert Leads from Gini Dietrich
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Marketing in the Round with Social Fish /slideshow/marketing-in-the-round-with-social-fish/14121260 thinktankmarketingintheround-120830142426-phpapp02
Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI. Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.]]>

Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI. Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.]]>
Thu, 30 Aug 2012 14:24:25 GMT /slideshow/marketing-in-the-round-with-social-fish/14121260 ArmentDietrich@slideshare.net(ArmentDietrich) Marketing in the Round with Social Fish ArmentDietrich Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI. Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinktankmarketingintheround-120830142426-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI. Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.
Marketing in the Round with Social Fish from Gini Dietrich
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Nielsen Social TV /slideshow/nielsen-social-tv/13979882 aejmcchicago812-120815121129-phpapp01
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Wed, 15 Aug 2012 12:11:28 GMT /slideshow/nielsen-social-tv/13979882 ArmentDietrich@slideshare.net(ArmentDietrich) Nielsen Social TV ArmentDietrich <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aejmcchicago812-120815121129-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Nielsen Social TV from Gini Dietrich
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Marketing in the Round /slideshow/marketing-in-the-round/12962514 marketingintheroundmediumpresentation-120516174741-phpapp02
Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results.]]>

Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results.]]>
Wed, 16 May 2012 17:47:40 GMT /slideshow/marketing-in-the-round/12962514 ArmentDietrich@slideshare.net(ArmentDietrich) Marketing in the Round ArmentDietrich Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingintheroundmediumpresentation-120516174741-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results.
Marketing in the Round from Gini Dietrich
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Jay Baer and Gini Dietrich Blend Counselors Academy /slideshow/jay-baer-and-gini-dietrich-blend-counselors-academy/12833324 caprsabaerdietrich-120507112350-phpapp02
Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves]]>

Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves]]>
Mon, 07 May 2012 11:23:48 GMT /slideshow/jay-baer-and-gini-dietrich-blend-counselors-academy/12833324 ArmentDietrich@slideshare.net(ArmentDietrich) Jay Baer and Gini Dietrich Blend Counselors Academy ArmentDietrich Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/caprsabaerdietrich-120507112350-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves
Jay Baer and Gini Dietrich Blend Counselors Academy from Gini Dietrich
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Principles of Building an Online Reputation /slideshow/principles-of-building-an-online-reputation/12202890 think02presentation-120329011324-phpapp01
Principles of building an online reputation for re:think in Oslo, Norway.]]>

Principles of building an online reputation for re:think in Oslo, Norway.]]>
Thu, 29 Mar 2012 01:13:23 GMT /slideshow/principles-of-building-an-online-reputation/12202890 ArmentDietrich@slideshare.net(ArmentDietrich) Principles of Building an Online Reputation ArmentDietrich Principles of building an online reputation for re:think in Oslo, Norway. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/think02presentation-120329011324-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Principles of building an online reputation for re:think in Oslo, Norway.
Principles of Building an Online Reputation from Gini Dietrich
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Developing Your Social Media Strategy /slideshow/developing-your-social-media-strategy072209/1845552 developingyoursocialmediastrategy-072209-090811160332-phpapp02
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders. You will gain new insights into how to use social media to build your business. Not only will you discover how social media can help differentiate your from your competitors, but you'll also discover how to incorporate social media into your business and communication plans.]]>

Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders. You will gain new insights into how to use social media to build your business. Not only will you discover how social media can help differentiate your from your competitors, but you'll also discover how to incorporate social media into your business and communication plans.]]>
Tue, 11 Aug 2009 16:03:12 GMT /slideshow/developing-your-social-media-strategy072209/1845552 ArmentDietrich@slideshare.net(ArmentDietrich) Developing Your Social Media Strategy ArmentDietrich Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders. You will gain new insights into how to use social media to build your business. Not only will you discover how social media can help differentiate your from your competitors, but you'll also discover how to incorporate social media into your business and communication plans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/developingyoursocialmediastrategy-072209-090811160332-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders. You will gain new insights into how to use social media to build your business. Not only will you discover how social media can help differentiate your from your competitors, but you&#39;ll also discover how to incorporate social media into your business and communication plans.
Developing Your Social Media Strategy from Gini Dietrich
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https://cdn.slidesharecdn.com/profile-photo-ArmentDietrich-48x48.jpg?cb=1661923115 Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Her second book, Spin Sucks, is now available! (Que). spinsucks.com https://cdn.slidesharecdn.com/ss_thumbnails/prsawesterndistrictconferencekeynote-190731184318-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-convergence-concept-159492810/159492810 The Convergence Concept https://cdn.slidesharecdn.com/ss_thumbnails/emaildripcampaignsthatworkforcmw-160915113310-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/email-drip-campaigns-that-work-66054068/66054068 Email Drip Campaigns t... https://cdn.slidesharecdn.com/ss_thumbnails/mediarelationsforleadgen-151211224339-thumbnail.jpg?width=320&height=320&fit=bounds ArmentDietrich/media-relations-for-lead-generation Media Relations for Le...