際際滷

際際滷Share a Scribd company logo
SPIN
Sucks
A Presentation By Gini Dietrich

@ginidietrich
Bones

Gini

SPIN SUCKS
3
A
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
7
A




Im not gonna do Hannah Montana - but I
can give you an update on what shes been
doing - shes been murdered.
9
A

SPIN SUCKS
UBLIC
P
TIONS
RELA
STUDY
CASE
 only if
Sex sells, but
youre selling sex


- Jef I. Richards
University of Texas

SPIN SUCKS
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
WHISPER CAMPAIGNS
Social Brand Forum: Spin Sucks
SPIN SUCKS
SPIN SUCKS
ASTROTURFING
SPIN SUCKS
Contact your Congressman about
Medicare Advantage. There may 
be some interest in doing away 
with the program.

SPIN SUCKS
SPIN SUCKS
MEDIA MANIPULATION
Getting it right is expensive, getting it first is cheap

SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
UNETHICAL 
BUSINESS 
PRACTICES
SPIN SUCKS
3
A0

SPIN SUCKS
SPIN SUCKS
Social Brand Forum: Spin Sucks
SPIN SUCKS
EARNED
MEDIA

PAID

SHARED
MEDIA

MEDIA

OWNED
MEDIA

SPIN SUCKS
SPIN SUCKS
3
A6

SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
MARKETING
NO SPIN

4
A0

(be real)

SPIN SUCKS
About Gini

SPIN SUCKS
About Gini

SPIN SUCKS
About Gini

SPIN SUCKS
Thank You!
@ginidietrich
Ad

Recommended

Spin Sucks - Gini Dietrich
Spin Sucks - Gini Dietrich
Cleveland_AMA
Getting Social With United Hemispheres II
Getting Social With United Hemispheres II
Ink
The Origins and Evolution of Fact-Checking, and The New Urgency of Verification
The Origins and Evolution of Fact-Checking, and The New Urgency of Verification
Craig Silverman
Cheating spouse tracker
Cheating spouse tracker
Spymaster Pro
Communicating Through the Chaos: Crisis Communications - Animal Care Expo 2015
Communicating Through the Chaos: Crisis Communications - Animal Care Expo 2015
Sarah Barnett
Spin sucks presentation
Spin sucks presentation
Gini Dietrich
The Convergence Concept
The Convergence Concept
Gini Dietrich
Email Drip Campaigns that Work
Email Drip Campaigns that Work
Gini Dietrich
Media Relations for Lead Generation
Media Relations for Lead Generation
Gini Dietrich
Media Relations for SEO
Media Relations for SEO
Gini Dietrich
Social Media Marketing World Crisis Management
Social Media Marketing World Crisis Management
Gini Dietrich
PRSA Visual Storytelling
PRSA Visual Storytelling
Gini Dietrich
Future of Content Marketing
Future of Content Marketing
Gini Dietrich
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
Gini Dietrich
The Future of PR
The Future of PR
Gini Dietrich
Cultivate and Convert Leads
Cultivate and Convert Leads
Gini Dietrich
Marketing in the Round with Social Fish
Marketing in the Round with Social Fish
Gini Dietrich
Nielsen Social TV
Nielsen Social TV
Gini Dietrich
Marketing in the Round
Marketing in the Round
Gini Dietrich
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
Gini Dietrich
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Gini Dietrich
Developing Your Social Media Strategy
Developing Your Social Media Strategy
Gini Dietrich
Best Digital Marketing Company in Delhi Osumare
Best Digital Marketing Company in Delhi Osumare
aronshingh282
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
prekshachittorasingl
Common Mistakes That Kill Your Income Potential from Guest Posts
Common Mistakes That Kill Your Income Potential from Guest Posts
offpagebm
How High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptx
Burke Sporting Goods
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Meta Marketing (Facebook, Instagram and WhatsApp)
Meta Marketing (Facebook, Instagram and WhatsApp)
faizansheikh111201
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Bulk Voice Call Solutions to Reach Thousands Instantly
Bulk Voice Call Solutions to Reach Thousands Instantly
Mishtel Services Private Limited

More Related Content

More from Gini Dietrich (14)

Media Relations for Lead Generation
Media Relations for Lead Generation
Gini Dietrich
Media Relations for SEO
Media Relations for SEO
Gini Dietrich
Social Media Marketing World Crisis Management
Social Media Marketing World Crisis Management
Gini Dietrich
PRSA Visual Storytelling
PRSA Visual Storytelling
Gini Dietrich
Future of Content Marketing
Future of Content Marketing
Gini Dietrich
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
Gini Dietrich
The Future of PR
The Future of PR
Gini Dietrich
Cultivate and Convert Leads
Cultivate and Convert Leads
Gini Dietrich
Marketing in the Round with Social Fish
Marketing in the Round with Social Fish
Gini Dietrich
Nielsen Social TV
Nielsen Social TV
Gini Dietrich
Marketing in the Round
Marketing in the Round
Gini Dietrich
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
Gini Dietrich
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Gini Dietrich
Developing Your Social Media Strategy
Developing Your Social Media Strategy
Gini Dietrich
Media Relations for Lead Generation
Media Relations for Lead Generation
Gini Dietrich
Media Relations for SEO
Media Relations for SEO
Gini Dietrich
Social Media Marketing World Crisis Management
Social Media Marketing World Crisis Management
Gini Dietrich
PRSA Visual Storytelling
PRSA Visual Storytelling
Gini Dietrich
Future of Content Marketing
Future of Content Marketing
Gini Dietrich
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
Gini Dietrich
Cultivate and Convert Leads
Cultivate and Convert Leads
Gini Dietrich
Marketing in the Round with Social Fish
Marketing in the Round with Social Fish
Gini Dietrich
Nielsen Social TV
Nielsen Social TV
Gini Dietrich
Marketing in the Round
Marketing in the Round
Gini Dietrich
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
Gini Dietrich
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Gini Dietrich
Developing Your Social Media Strategy
Developing Your Social Media Strategy
Gini Dietrich

Recently uploaded (20)

Best Digital Marketing Company in Delhi Osumare
Best Digital Marketing Company in Delhi Osumare
aronshingh282
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
prekshachittorasingl
Common Mistakes That Kill Your Income Potential from Guest Posts
Common Mistakes That Kill Your Income Potential from Guest Posts
offpagebm
How High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptx
Burke Sporting Goods
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Meta Marketing (Facebook, Instagram and WhatsApp)
Meta Marketing (Facebook, Instagram and WhatsApp)
faizansheikh111201
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Bulk Voice Call Solutions to Reach Thousands Instantly
Bulk Voice Call Solutions to Reach Thousands Instantly
Mishtel Services Private Limited
Why Digital Marketing Funnel no longer works
Why Digital Marketing Funnel no longer works
sakshishetty23202
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Avinash Chandra
SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
theagencywayseo
Best 6 Industry-Specific Press Release Distribution Channels That Convert
Best 6 Industry-Specific Press Release Distribution Channels That Convert
https://anewswire.com/
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Search Engine Journal
The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
KHM Anwar
Marketing Graphics for BTU Protocol & Bonitasoft
Marketing Graphics for BTU Protocol & Bonitasoft
sohamdatta047
a.network - Brand Trust Index - Retail Report
a.network - Brand Trust Index - Retail Report
AListDaily
Affiliate Marketing The Most Profitable Way
Affiliate Marketing The Most Profitable Way
meeraisabel71
Best Digital Marketing Company in Delhi Osumare
Best Digital Marketing Company in Delhi Osumare
aronshingh282
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
prekshachittorasingl
Common Mistakes That Kill Your Income Potential from Guest Posts
Common Mistakes That Kill Your Income Potential from Guest Posts
offpagebm
How High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptx
Burke Sporting Goods
Meta Marketing (Facebook, Instagram and WhatsApp)
Meta Marketing (Facebook, Instagram and WhatsApp)
faizansheikh111201
Why Digital Marketing Funnel no longer works
Why Digital Marketing Funnel no longer works
sakshishetty23202
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Avinash Chandra
SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
theagencywayseo
Best 6 Industry-Specific Press Release Distribution Channels That Convert
Best 6 Industry-Specific Press Release Distribution Channels That Convert
https://anewswire.com/
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Search Engine Journal
The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
KHM Anwar
Marketing Graphics for BTU Protocol & Bonitasoft
Marketing Graphics for BTU Protocol & Bonitasoft
sohamdatta047
a.network - Brand Trust Index - Retail Report
a.network - Brand Trust Index - Retail Report
AListDaily
Affiliate Marketing The Most Profitable Way
Affiliate Marketing The Most Profitable Way
meeraisabel71
Ad

Social Brand Forum: Spin Sucks