際際滷shows by User: BruceMcDuffee / http://www.slideshare.net/images/logo.gif 際際滷shows by User: BruceMcDuffee / Sun, 04 Feb 2018 05:02:43 GMT 際際滷Share feed for 際際滷shows by User: BruceMcDuffee Lead Generation for Manufacturing /slideshow/lead-generation-for-manufacturing/87189578 leadgenformanufacturingvfinal-180204050243
Generate more leads and higher quality leads when you go from ad-hoc, reactive to planned campaigns. Lead generation for manufacturing requires planning, audience understanding, and audience focus.]]>
Generate more leads and higher quality leads when you go from ad-hoc, reactive to planned campaigns. Lead generation for manufacturing requires planning, audience understanding, and audience focus.]]> Sun, 04 Feb 2018 05:02:43 GMT /slideshow/lead-generation-for-manufacturing/87189578 BruceMcDuffee@slideshare.net(BruceMcDuffee) Lead Generation for Manufacturing BruceMcDuffee Generate more leads and higher quality leads when you go from ad-hoc, reactive to planned campaigns. Lead generation for manufacturing requires planning, audience understanding, and audience focus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leadgenformanufacturingvfinal-180204050243-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Generate more leads and higher quality leads when you go from ad-hoc, reactive to planned campaigns. Lead generation for manufacturing requires planning, audience understanding, and audience focus.
Lead Generation for Manufacturing from Manufacturing Marketing Group
]]> 148 3 https://cdn.slidesharecdn.com/ss_thumbnails/leadgenformanufacturingvfinal-180204050243-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 25 Website 'Must Haves' for Driving Traffic, Leads, and Sales /slideshow/25-website-must-haves-for-driving-traffic-leads-and-sales-79270985/79270985 25websitesmusthave-mmg-170830022912
Website not meeting your expectations for traffic, leads, and sales? These 25 ideas are guaranteed to increase traffic, leads, and sales.]]>
Website not meeting your expectations for traffic, leads, and sales? These 25 ideas are guaranteed to increase traffic, leads, and sales.]]> Wed, 30 Aug 2017 02:29:12 GMT /slideshow/25-website-must-haves-for-driving-traffic-leads-and-sales-79270985/79270985 BruceMcDuffee@slideshare.net(BruceMcDuffee) 25 Website 'Must Haves' for Driving Traffic, Leads, and Sales BruceMcDuffee Website not meeting your expectations for traffic, leads, and sales? These 25 ideas are guaranteed to increase traffic, leads, and sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25websitesmusthave-mmg-170830022912-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Website not meeting your expectations for traffic, leads, and sales? These 25 ideas are guaranteed to increase traffic, leads, and sales.
25 Website 'Must Haves' for Driving Traffic, Leads, and Sales from Manufacturing Marketing Group
]]> 157 2 https://cdn.slidesharecdn.com/ss_thumbnails/25websitesmusthave-mmg-170830022912-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM11 - After the Pilot Program /BruceMcDuffee/mm11-after-the-pilot-program mmafreecourse-11-afterthepilot-160327035713
Learn how to leverage the success of your pilot program and avoid some common pitfalls.]]>
Learn how to leverage the success of your pilot program and avoid some common pitfalls.]]> Sun, 27 Mar 2016 03:57:13 GMT /BruceMcDuffee/mm11-after-the-pilot-program BruceMcDuffee@slideshare.net(BruceMcDuffee) MM11 - After the Pilot Program BruceMcDuffee Learn how to leverage the success of your pilot program and avoid some common pitfalls. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-11-afterthepilot-160327035713-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to leverage the success of your pilot program and avoid some common pitfalls.
MM11 - After the Pilot Program from Manufacturing Marketing Group
]]> 222 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-11-afterthepilot-160327035713-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM9 - Webinar Pilot Program /slideshow/mm9-webinar-pilot-program/60070990 mmafreecourse-9-webinarpilot-160327035352
The educational webinar is the best tactic for a pilot program to demonstrate the power of the new way to market in manufacturing.]]>
The educational webinar is the best tactic for a pilot program to demonstrate the power of the new way to market in manufacturing.]]> Sun, 27 Mar 2016 03:53:52 GMT /slideshow/mm9-webinar-pilot-program/60070990 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM9 - Webinar Pilot Program BruceMcDuffee The educational webinar is the best tactic for a pilot program to demonstrate the power of the new way to market in manufacturing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-9-webinarpilot-160327035352-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The educational webinar is the best tactic for a pilot program to demonstrate the power of the new way to market in manufacturing.
MM9 - Webinar Pilot Program from Manufacturing Marketing Group
]]> 757 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-9-webinarpilot-160327035352-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM8 - Pilot Program /slideshow/mm8-pilot-program/60070931 mmafreecourse-8-pilotprogram-160327035208
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.]]>
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.]]> Sun, 27 Mar 2016 03:52:08 GMT /slideshow/mm8-pilot-program/60070931 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM8 - Pilot Program BruceMcDuffee A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-8-pilotprogram-160327035208-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
MM8 - Pilot Program from Manufacturing Marketing Group
]]> 396 6 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-8-pilotprogram-160327035208-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM6 - Audience Facing Mission Statement /slideshow/mm6-audience-facing-mission-statement/60070823 mmafreecourse-6-audiencefacingmissionstatementafms-160327034652
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.]]>
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.]]> Sun, 27 Mar 2016 03:46:52 GMT /slideshow/mm6-audience-facing-mission-statement/60070823 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM6 - Audience Facing Mission Statement BruceMcDuffee The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-6-audiencefacingmissionstatementafms-160327034652-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
MM6 - Audience Facing Mission Statement from Manufacturing Marketing Group
]]> 285 8 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-6-audiencefacingmissionstatementafms-160327034652-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM5 - The Sweet Spot of Engagement /slideshow/mm5-the-sweet-spot-of-engagement/60070786 mmafreecourse-5-sweetspot-160327034451
The intersection of a pain point common to the people in your target audience with your manufacturing firm's particular expertise is the sweet spot.]]>
The intersection of a pain point common to the people in your target audience with your manufacturing firm's particular expertise is the sweet spot.]]> Sun, 27 Mar 2016 03:44:51 GMT /slideshow/mm5-the-sweet-spot-of-engagement/60070786 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM5 - The Sweet Spot of Engagement BruceMcDuffee The intersection of a pain point common to the people in your target audience with your manufacturing firm's particular expertise is the sweet spot. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-5-sweetspot-160327034451-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The intersection of a pain point common to the people in your target audience with your manufacturing firm&#39;s particular expertise is the sweet spot.
MM5 - The Sweet Spot of Engagement from Manufacturing Marketing Group
]]> 239 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-5-sweetspot-160327034451-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM4 - Stop Pitching Products for Engagement /slideshow/mm4-stop-pitching-products-for-engagement/60070734 mmafreecourse-4-stoppitchingproducts-160327034224
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.]]>
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.]]> Sun, 27 Mar 2016 03:42:24 GMT /slideshow/mm4-stop-pitching-products-for-engagement/60070734 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM4 - Stop Pitching Products for Engagement BruceMcDuffee To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-4-stoppitchingproducts-160327034224-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
MM4 - Stop Pitching Products for Engagement from Manufacturing Marketing Group
]]> 249 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-4-stoppitchingproducts-160327034224-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM3 - Marketing Plan - Part 2 /slideshow/mm3-marketing-plan-part-2/60070517 mmafreecourse-3-marketingplan2-160327033336
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.]]>
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.]]> Sun, 27 Mar 2016 03:33:36 GMT /slideshow/mm3-marketing-plan-part-2/60070517 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM3 - Marketing Plan - Part 2 BruceMcDuffee The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-3-marketingplan2-160327033336-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
MM3 - Marketing Plan - Part 2 from Manufacturing Marketing Group
]]> 267 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-3-marketingplan2-160327033336-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 MM2 - Marketing Plan - Part 1 /slideshow/mm2-parts-1-4-of-a-proper-marketing-plan/60070434 mmafreecourse-2-marketingplan1-160327033109
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.]]>
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.]]> Sun, 27 Mar 2016 03:31:09 GMT /slideshow/mm2-parts-1-4-of-a-proper-marketing-plan/60070434 BruceMcDuffee@slideshare.net(BruceMcDuffee) MM2 - Marketing Plan - Part 1 BruceMcDuffee Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-2-marketingplan1-160327033109-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
MM2 - Marketing Plan - Part 1 from Manufacturing Marketing Group
]]> 887 13 https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-2-marketingplan1-160327033109-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 8 Step Framework for Creating, Producing and Executing Lead Generating Webinars /slideshow/8-step-framework-for-creating-producing-and-executing/43341680 webinar2vfinal-150108214609-conversion-gate01
This is the second in a series of 4 webinars designed to teach manufacturing marketers how to generate quality leads for the top of the sales funnel.]]>
This is the second in a series of 4 webinars designed to teach manufacturing marketers how to generate quality leads for the top of the sales funnel.]]> Thu, 08 Jan 2015 21:46:09 GMT /slideshow/8-step-framework-for-creating-producing-and-executing/43341680 BruceMcDuffee@slideshare.net(BruceMcDuffee) 8 Step Framework for Creating, Producing and Executing Lead Generating Webinars BruceMcDuffee This is the second in a series of 4 webinars designed to teach manufacturing marketers how to generate quality leads for the top of the sales funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar2vfinal-150108214609-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the second in a series of 4 webinars designed to teach manufacturing marketers how to generate quality leads for the top of the sales funnel.
8 Step Framework for Creating, Producing and Executing Lead Generating Webinars from Manufacturing Marketing Group
]]> 891 1 https://cdn.slidesharecdn.com/ss_thumbnails/webinar2vfinal-150108214609-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Getting Started with Lead Generating Webinars - Webinar Production for Manufacturing /slideshow/getting-started-with-lead-generating-webinars-for-manufacturing/42376550 webinar1vfinal-141204204941-conversion-gate01
Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.]]>
Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.]]> Thu, 04 Dec 2014 20:49:41 GMT /slideshow/getting-started-with-lead-generating-webinars-for-manufacturing/42376550 BruceMcDuffee@slideshare.net(BruceMcDuffee) Getting Started with Lead Generating Webinars - Webinar Production for Manufacturing BruceMcDuffee Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar1vfinal-141204204941-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.
Getting Started with Lead Generating Webinars - Webinar Production for Manufacturing from Manufacturing Marketing Group
]]> 872 2 https://cdn.slidesharecdn.com/ss_thumbnails/webinar1vfinal-141204204941-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Cmw2014 mfglab mc_duffee_final /BruceMcDuffee/cmw2014-mfglab-mcduffeefinal v48yhhjpte6fccnjdzb0-signature-cb47c4003c708f82511c6598e66ef0711bc6d4172ba7cee40b334346583021a6-poli-140921174941-phpapp02
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]]> Sun, 21 Sep 2014 17:49:41 GMT /BruceMcDuffee/cmw2014-mfglab-mcduffeefinal BruceMcDuffee@slideshare.net(BruceMcDuffee) Cmw2014 mfglab mc_duffee_final BruceMcDuffee <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/v48yhhjpte6fccnjdzb0-signature-cb47c4003c708f82511c6598e66ef0711bc6d4172ba7cee40b334346583021a6-poli-140921174941-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Cmw2014 mfglab mc_duffee_final from Manufacturing Marketing Group
]]> 537 4 https://cdn.slidesharecdn.com/ss_thumbnails/v48yhhjpte6fccnjdzb0-signature-cb47c4003c708f82511c6598e66ef0711bc6d4172ba7cee40b334346583021a6-poli-140921174941-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Content to Revenue Infographic /slideshow/content-conversion-mcduffee/33253822 contentconversionmcduffee-140407222934-phpapp02
No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content.]]>
No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content.]]> Mon, 07 Apr 2014 22:29:34 GMT /slideshow/content-conversion-mcduffee/33253822 BruceMcDuffee@slideshare.net(BruceMcDuffee) Content to Revenue Infographic BruceMcDuffee No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentconversionmcduffee-140407222934-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content.
Content to Revenue Infographic from Manufacturing Marketing Group
]]> 584 2 https://cdn.slidesharecdn.com/ss_thumbnails/contentconversionmcduffee-140407222934-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-BruceMcDuffee-48x48.jpg?cb=1678816078 Hello, my name is Bruce McDuffee. I help industrial companies increase their organic growth rates by creating and implementing a marketing strategy built around the Knowledge Marketing framework. Knowledge Marketing is an amazing and highly effective way to go to market and I want to share my expertise and knowledge with your team. How do I know it works? As the Marketing Director of a global electronics manufacturing company, I increased the AMER growth rate from 4% to 20% with this Knowledge Marketing framework. I was able to work out most of the kinks, problems and issues in this test bed. Now I'm ready to help you realize extraordinary growth in your manufacturing business. At t... mmmatters.com https://cdn.slidesharecdn.com/ss_thumbnails/leadgenformanufacturingvfinal-180204050243-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lead-generation-for-manufacturing/87189578 Lead Generation for Ma... https://cdn.slidesharecdn.com/ss_thumbnails/25websitesmusthave-mmg-170830022912-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/25-website-must-haves-for-driving-traffic-leads-and-sales-79270985/79270985 25 Website &#39;Must Haves... https://cdn.slidesharecdn.com/ss_thumbnails/mmafreecourse-11-afterthepilot-160327035713-thumbnail.jpg?width=320&height=320&fit=bounds BruceMcDuffee/mm11-after-the-pilot-program MM11 - After the Pilot...