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Content to Revenue
the Conversion Process
Content
ï‚· Papers
ï‚· Ebooks
ï‚· Infographics
ï‚· Webinars
ï‚· Seminars
ï‚· FAQs
ï‚· Videos
ï‚· Podcasts
ï‚· How-to Guides
ï‚· Value Calculators
To Target Audience
email ads
print ads
digital ads
syndication
Audience Finds You
SEM
PPC
Social
SEO
Landing Page(s)
ï‚· Get the
Content
ï‚· Value Prop
ï‚· How to
Connect
ppc click
Social share
Click
PURL
Alias
Option to explore
Option to connect
Qualify
Lead Score
Std. Rules
Phone call
Other
Nurture
Nurture
Nurture
Not qualified yet
YES!
Event Leads
Offline Lists
Copyright 2013 - Bruce McDuffee

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Content to Revenue Infographic

  • 1. website Content to Revenue the Conversion Process Content ï‚· Papers ï‚· Ebooks ï‚· Infographics ï‚· Webinars ï‚· Seminars ï‚· FAQs ï‚· Videos ï‚· Podcasts ï‚· How-to Guides ï‚· Value Calculators To Target Audience email ads print ads digital ads syndication Audience Finds You SEM PPC Social SEO Landing Page(s) ï‚· Get the Content ï‚· Value Prop ï‚· How to Connect ppc click Social share Click PURL Alias Option to explore Option to connect Qualify Lead Score Std. Rules Phone call Other Nurture Nurture Nurture Not qualified yet YES! Event Leads Offline Lists Copyright 2013 - Bruce McDuffee