�ݺ�ߣshows by User: Centralis

�ݺ�ߣshows by User: Centralis / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Centralis / Mon, 27 Nov 2023 21:53:42 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Centralis The Report is Dead, Long Live the Report ! Communicating Usability Research Findings for Maximum Impact /slideshow/the-report-is-dead-long-live-the-report-communicating-usability-research-findings-for-maximum-impact/263991634 kaiser-thereportisdeadlonglivethereport-uxpa2023-231127215342-b091ba4a
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.]]>
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.]]> Mon, 27 Nov 2023 21:53:42 GMT /slideshow/the-report-is-dead-long-live-the-report-communicating-usability-research-findings-for-maximum-impact/263991634 Centralis@slideshare.net(Centralis) The Report is Dead, Long Live the Report ! Communicating Usability Research Findings for Maximum Impact Centralis The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-thereportisdeadlonglivethereport-uxpa2023-231127215342-b091ba4a-thumbnail.jpg?width=120&height=120&fit=bounds" /> The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.

The Report is Dead, Long Live the Report ! Communicating Usability Research Findings for Maximum Impact from Centralis

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0 Using Competitors To Do Better UX Research - UXPA 2018 /slideshow/using-competitors-to-do-better-ux-research-uxpa-2018/255555773 keepyourfriendscloseandyourenemiescloser-competitorsinuxresearch-230127145036-1a069bb6
There are many ways to solve a design problem, but only so much time for testing and iteration. Fortunately, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. In this presentation from UXPA2018, we describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to piloting your sport yacht. You’ll come away with the means to break design logjams by putting your competitors to work for you.]]>
There are many ways to solve a design problem, but only so much time for testing and iteration. Fortunately, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. In this presentation from UXPA2018, we describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to piloting your sport yacht. You’ll come away with the means to break design logjams by putting your competitors to work for you.]]> Fri, 27 Jan 2023 14:50:36 GMT /slideshow/using-competitors-to-do-better-ux-research-uxpa-2018/255555773 Centralis@slideshare.net(Centralis) Using Competitors To Do Better UX Research - UXPA 2018 Centralis There are many ways to solve a design problem, but only so much time for testing and iteration. Fortunately, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. In this presentation from UXPA2018, we describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to piloting your sport yacht. You’ll come away with the means to break design logjams by putting your competitors to work for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keepyourfriendscloseandyourenemiescloser-competitorsinuxresearch-230127145036-1a069bb6-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are many ways to solve a design problem, but only so much time for testing and iteration. Fortunately, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. In this presentation from UXPA2018, we describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to piloting your sport yacht. You’ll come away with the means to break design logjams by putting your competitors to work for you.

Using Competitors To Do Better UX Research - UXPA 2018 from Centralis

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0 How Designers Can Make the World a Happier Place /slideshow/how-designers-can-make-the-world-a-happier-place-96968372/96968372 kaiser-uxpabos2018talk050918-180513220651
Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In this talk, Kathi Kaiser (Co-Founder & COO, Centralis) deconstructs the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. She explores the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness.]]>
Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In this talk, Kathi Kaiser (Co-Founder & COO, Centralis) deconstructs the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. She explores the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness.]]> Sun, 13 May 2018 22:06:50 GMT /slideshow/how-designers-can-make-the-world-a-happier-place-96968372/96968372 Centralis@slideshare.net(Centralis) How Designers Can Make the World a Happier Place Centralis Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In this talk, Kathi Kaiser (Co-Founder & COO, Centralis) deconstructs the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. She explores the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-uxpabos2018talk050918-180513220651-thumbnail.jpg?width=120&height=120&fit=bounds" /> Design is powerful – it can generate excitement, bring joy, provoke anger, or trigger anxiety, sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, designers have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In this talk, Kathi Kaiser (Co-Founder & COO, Centralis) deconstructs the concept of “happiness” and offer designers a framework for considering the emotional impact of their work. She explores the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, you’ll learn when and how to evoke joy, humor, reassurance, comfort, and other positive feelings through applying a set of guiding principles for the pursuit of happiness.

How Designers Can Make the World a Happier Place from Centralis

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0 How to Design a Company /Centralis/how-to-design-a-company kaiser-howtodesignacompany-ppp2017lightningtalk-170815133542
Back in 2001, I quit a perfectly good job and founded a UX consulting firm in a garage (a cliché, I know, but it’s true). Sixteen years later, Centralis is a thriving research and design firm with a small but mighty staff of UXers dedicated to both our craft and the company. Along the way we’ve learned that designing a company isn’t so different from designing a product. In this lightning talk, I’ll share some of the lessons we’ve learned through prototyping, gathering feedback, and iterating on our organization.]]>
Back in 2001, I quit a perfectly good job and founded a UX consulting firm in a garage (a cliché, I know, but it’s true). Sixteen years later, Centralis is a thriving research and design firm with a small but mighty staff of UXers dedicated to both our craft and the company. Along the way we’ve learned that designing a company isn’t so different from designing a product. In this lightning talk, I’ll share some of the lessons we’ve learned through prototyping, gathering feedback, and iterating on our organization.]]> Tue, 15 Aug 2017 13:35:42 GMT /Centralis/how-to-design-a-company Centralis@slideshare.net(Centralis) How to Design a Company Centralis Back in 2001, I quit a perfectly good job and founded a UX consulting firm in a garage (a cliché, I know, but it’s true). Sixteen years later, Centralis is a thriving research and design firm with a small but mighty staff of UXers dedicated to both our craft and the company. Along the way we’ve learned that designing a company isn’t so different from designing a product. In this lightning talk, I’ll share some of the lessons we’ve learned through prototyping, gathering feedback, and iterating on our organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-howtodesignacompany-ppp2017lightningtalk-170815133542-thumbnail.jpg?width=120&height=120&fit=bounds" /> Back in 2001, I quit a perfectly good job and founded a UX consulting firm in a garage (a cliché, I know, but it’s true). Sixteen years later, Centralis is a thriving research and design firm with a small but mighty staff of UXers dedicated to both our craft and the company. Along the way we’ve learned that designing a company isn’t so different from designing a product. In this lightning talk, I’ll share some of the lessons we’ve learned through prototyping, gathering feedback, and iterating on our organization.

How to Design a Company from Centralis

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0 Museums, Tech, and UX: The Future of the Museum Experience /slideshow/museums-tech-and-ux-the-future-of-the-museum-experience/76828066 kaiser-uxpa2017museumstalk-170610181856
Museums have embraced interactive technology – previously hallowed halls of ancient artifacts and priceless artwork are now glowing with electronic screens in the form of digital kiosks or mobile apps in visitors’ hands. How has this shift impacted the nature of the museum’s user experience? Are museum goers engaged in unanticipated ways, or are they distracted from the true nature of an experience that has existed for centuries? The answer, of course, is, “It depends…” In a world where physical and digital experiences collide, this presentation explores what museums and UX can learn from each other. Based on live UX research in museums and beyond, we’ll explore how the cultural sector can leverage UX methods, and how those of us working on more mundane interfaces can learn from the bold explorations of interactivity in museums.]]>
Museums have embraced interactive technology – previously hallowed halls of ancient artifacts and priceless artwork are now glowing with electronic screens in the form of digital kiosks or mobile apps in visitors’ hands. How has this shift impacted the nature of the museum’s user experience? Are museum goers engaged in unanticipated ways, or are they distracted from the true nature of an experience that has existed for centuries? The answer, of course, is, “It depends…” In a world where physical and digital experiences collide, this presentation explores what museums and UX can learn from each other. Based on live UX research in museums and beyond, we’ll explore how the cultural sector can leverage UX methods, and how those of us working on more mundane interfaces can learn from the bold explorations of interactivity in museums.]]> Sat, 10 Jun 2017 18:18:56 GMT /slideshow/museums-tech-and-ux-the-future-of-the-museum-experience/76828066 Centralis@slideshare.net(Centralis) Museums, Tech, and UX: The Future of the Museum Experience Centralis Museums have embraced interactive technology – previously hallowed halls of ancient artifacts and priceless artwork are now glowing with electronic screens in the form of digital kiosks or mobile apps in visitors’ hands. How has this shift impacted the nature of the museum’s user experience? Are museum goers engaged in unanticipated ways, or are they distracted from the true nature of an experience that has existed for centuries? The answer, of course, is, “It depends…” In a world where physical and digital experiences collide, this presentation explores what museums and UX can learn from each other. Based on live UX research in museums and beyond, we’ll explore how the cultural sector can leverage UX methods, and how those of us working on more mundane interfaces can learn from the bold explorations of interactivity in museums. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-uxpa2017museumstalk-170610181856-thumbnail.jpg?width=120&height=120&fit=bounds" /> Museums have embraced interactive technology – previously hallowed halls of ancient artifacts and priceless artwork are now glowing with electronic screens in the form of digital kiosks or mobile apps in visitors’ hands. How has this shift impacted the nature of the museum’s user experience? Are museum goers engaged in unanticipated ways, or are they distracted from the true nature of an experience that has existed for centuries? The answer, of course, is, “It depends…” In a world where physical and digital experiences collide, this presentation explores what museums and UX can learn from each other. Based on live UX research in museums and beyond, we’ll explore how the cultural sector can leverage UX methods, and how those of us working on more mundane interfaces can learn from the bold explorations of interactivity in museums.

Museums, Tech, and UX: The Future of the Museum Experience from Centralis

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0 Deconstructing Happiness: Where Happy Endings Begin /slideshow/deconstructing-happiness-where-happy-endings-begin/45126378 kaiser-deconstructinghappiness-150225084128-conversion-gate01
Designers wield great power when it comes to people’s well-being: we can generate excitement, bring joy, provoke anger or trigger anxiety – sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, we have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In her keynote address from Chicago's World IA Day 2015 event, Kathi Kaiser deconstructed the concept of “happiness” and offered designers a framework for considering the emotional impact of their work. She explored the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, Kathi helped attendees know when and how to evoke joy, humor, reassurance, comfort, and other positive feelings by providing guiding principles for the pursuit of happiness.]]>
Designers wield great power when it comes to people’s well-being: we can generate excitement, bring joy, provoke anger or trigger anxiety – sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, we have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In her keynote address from Chicago's World IA Day 2015 event, Kathi Kaiser deconstructed the concept of “happiness” and offered designers a framework for considering the emotional impact of their work. She explored the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, Kathi helped attendees know when and how to evoke joy, humor, reassurance, comfort, and other positive feelings by providing guiding principles for the pursuit of happiness.]]> Wed, 25 Feb 2015 08:41:27 GMT /slideshow/deconstructing-happiness-where-happy-endings-begin/45126378 Centralis@slideshare.net(Centralis) Deconstructing Happiness: Where Happy Endings Begin Centralis Designers wield great power when it comes to people’s well-being: we can generate excitement, bring joy, provoke anger or trigger anxiety – sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, we have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In her keynote address from Chicago's World IA Day 2015 event, Kathi Kaiser deconstructed the concept of “happiness” and offered designers a framework for considering the emotional impact of their work. She explored the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, Kathi helped attendees know when and how to evoke joy, humor, reassurance, comfort, and other positive feelings by providing guiding principles for the pursuit of happiness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-deconstructinghappiness-150225084128-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Designers wield great power when it comes to people’s well-being: we can generate excitement, bring joy, provoke anger or trigger anxiety – sometimes all in the same interaction. From the big decisions about a product’s purpose all the way down to the myriad pixel-level arguments lost and won, we have a great responsibility to safeguard the happiness of the users we serve. But what do we really know about the nature of happiness? And how can we actually make everyone happy? In her keynote address from Chicago's World IA Day 2015 event, Kathi Kaiser deconstructed the concept of “happiness” and offered designers a framework for considering the emotional impact of their work. She explored the meaning, dimensions, and pre-conditions of happiness while examining the wide range of satisfying outcomes and their implications for design. Drawing on recent research in psychology as well as real-world design examples, Kathi helped attendees know when and how to evoke joy, humor, reassurance, comfort, and other positive feelings by providing guiding principles for the pursuit of happiness.

Deconstructing Happiness: Where Happy Endings Begin from Centralis

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0 Usability in the Gallery: Missing Methods in the Museum Evaluator's Toolkit /slideshow/usability-in-the-gallery-missing-methods-in-the-museum-evaluators-toolkit/42020568 usabilityinthegallery-141125155821-conversion-gate02
As part of a larger museum experience, in-gallery technology can help ‘visitors’ think in new ways and engage with different perspectives. However, technology also needs to meet ‘user’ needs for easy and intuitive interaction. While many institutions excel at studying their visitors’ goals and wants, traditional methods may fall short when the museum experience includes digital interfaces. In this presentation, Centralis' Kathi Kaiser and Tanya Treptow explore how in-gallery usability testing may address this critical gap in the museum evaluator’s toolkit. Drawing on examples from our studies at Chicago’s Field Museum and other immersive environments, we illustrate how evaluators can go beyond measuring visitors’ opinions to examining their actual interactions with digital technology, and how those interactions may contribute to or distract from their learning and enjoyment. This talk provides practical guidance for running in-gallery usability studies, including tips for recruiting participants, designing a test plan, recording sessions, and interpreting the findings.]]>
As part of a larger museum experience, in-gallery technology can help ‘visitors’ think in new ways and engage with different perspectives. However, technology also needs to meet ‘user’ needs for easy and intuitive interaction. While many institutions excel at studying their visitors’ goals and wants, traditional methods may fall short when the museum experience includes digital interfaces. In this presentation, Centralis' Kathi Kaiser and Tanya Treptow explore how in-gallery usability testing may address this critical gap in the museum evaluator’s toolkit. Drawing on examples from our studies at Chicago’s Field Museum and other immersive environments, we illustrate how evaluators can go beyond measuring visitors’ opinions to examining their actual interactions with digital technology, and how those interactions may contribute to or distract from their learning and enjoyment. This talk provides practical guidance for running in-gallery usability studies, including tips for recruiting participants, designing a test plan, recording sessions, and interpreting the findings.]]> Tue, 25 Nov 2014 15:58:20 GMT /slideshow/usability-in-the-gallery-missing-methods-in-the-museum-evaluators-toolkit/42020568 Centralis@slideshare.net(Centralis) Usability in the Gallery: Missing Methods in the Museum Evaluator's Toolkit Centralis As part of a larger museum experience, in-gallery technology can help ‘visitors’ think in new ways and engage with different perspectives. However, technology also needs to meet ‘user’ needs for easy and intuitive interaction. While many institutions excel at studying their visitors’ goals and wants, traditional methods may fall short when the museum experience includes digital interfaces. In this presentation, Centralis' Kathi Kaiser and Tanya Treptow explore how in-gallery usability testing may address this critical gap in the museum evaluator’s toolkit. Drawing on examples from our studies at Chicago’s Field Museum and other immersive environments, we illustrate how evaluators can go beyond measuring visitors’ opinions to examining their actual interactions with digital technology, and how those interactions may contribute to or distract from their learning and enjoyment. This talk provides practical guidance for running in-gallery usability studies, including tips for recruiting participants, designing a test plan, recording sessions, and interpreting the findings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usabilityinthegallery-141125155821-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As part of a larger museum experience, in-gallery technology can help ‘visitors’ think in new ways and engage with different perspectives. However, technology also needs to meet ‘user’ needs for easy and intuitive interaction. While many institutions excel at studying their visitors’ goals and wants, traditional methods may fall short when the museum experience includes digital interfaces. In this presentation, Centralis' Kathi Kaiser and Tanya Treptow explore how in-gallery usability testing may address this critical gap in the museum evaluator’s toolkit. Drawing on examples from our studies at Chicago’s Field Museum and other immersive environments, we illustrate how evaluators can go beyond measuring visitors’ opinions to examining their actual interactions with digital technology, and how those interactions may contribute to or distract from their learning and enjoyment. This talk provides practical guidance for running in-gallery usability studies, including tips for recruiting participants, designing a test plan, recording sessions, and interpreting the findings.

Usability in the Gallery: Missing Methods in the Museum Evaluator's Toolkit from Centralis

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0 Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen) /slideshow/uxpa-2014-elizabeth-allen-37575422/37575422 uxpa2014elizabethallen-140801101108-phpapp02
It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use!]]>
It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use!]]> Fri, 01 Aug 2014 10:11:07 GMT /slideshow/uxpa-2014-elizabeth-allen-37575422/37575422 Centralis@slideshare.net(Centralis) Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen) Centralis It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxpa2014elizabethallen-140801101108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use!

Red Herrings: Debunking the Pop Psychology of Color (UXPA 2014 Elizabeth Allen) from Centralis

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0 If It Can Go Wrong, It Will! How to Bulletproof Your User Research /slideshow/if-it-can-go-wrong-it-will-how-to-bulletproof-your-user-research/37514032 ifitcangowrongitwill-bulletproofingyouruserresearch-140730162106-phpapp01
Face time with your users is precious, but a lot of funny (and not so funny) things can happen on the way to the session. We’ve seen it all: prototypes that don’t work, stakeholders who throw last-minute curveballs, participants who don’t show (or show up drunk!), etc., etc…. While the possibilities for failure can seem endless, disasters can be prevented if you know what to anticipate and how to plan for it. In this talk from Madison+ UX 2014 and UXPA 2014, Centralis co-founder Kathi Kaiser shares lessons learned, drawing on war stories from fifteen years of field research and usability testing. She offers tips, tricks and practical guidance for reducing risk and increasing the odds that you can make the most of your time with your users.]]>
Face time with your users is precious, but a lot of funny (and not so funny) things can happen on the way to the session. We’ve seen it all: prototypes that don’t work, stakeholders who throw last-minute curveballs, participants who don’t show (or show up drunk!), etc., etc…. While the possibilities for failure can seem endless, disasters can be prevented if you know what to anticipate and how to plan for it. In this talk from Madison+ UX 2014 and UXPA 2014, Centralis co-founder Kathi Kaiser shares lessons learned, drawing on war stories from fifteen years of field research and usability testing. She offers tips, tricks and practical guidance for reducing risk and increasing the odds that you can make the most of your time with your users.]]> Wed, 30 Jul 2014 16:21:05 GMT /slideshow/if-it-can-go-wrong-it-will-how-to-bulletproof-your-user-research/37514032 Centralis@slideshare.net(Centralis) If It Can Go Wrong, It Will! How to Bulletproof Your User Research Centralis Face time with your users is precious, but a lot of funny (and not so funny) things can happen on the way to the session. We’ve seen it all: prototypes that don’t work, stakeholders who throw last-minute curveballs, participants who don’t show (or show up drunk!), etc., etc…. While the possibilities for failure can seem endless, disasters can be prevented if you know what to anticipate and how to plan for it. In this talk from Madison+ UX 2014 and UXPA 2014, Centralis co-founder Kathi Kaiser shares lessons learned, drawing on war stories from fifteen years of field research and usability testing. She offers tips, tricks and practical guidance for reducing risk and increasing the odds that you can make the most of your time with your users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ifitcangowrongitwill-bulletproofingyouruserresearch-140730162106-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Face time with your users is precious, but a lot of funny (and not so funny) things can happen on the way to the session. We’ve seen it all: prototypes that don’t work, stakeholders who throw last-minute curveballs, participants who don’t show (or show up drunk!), etc., etc…. While the possibilities for failure can seem endless, disasters can be prevented if you know what to anticipate and how to plan for it. In this talk from Madison+ UX 2014 and UXPA 2014, Centralis co-founder Kathi Kaiser shares lessons learned, drawing on war stories from fifteen years of field research and usability testing. She offers tips, tricks and practical guidance for reducing risk and increasing the odds that you can make the most of your time with your users.

If It Can Go Wrong, It Will! How to Bulletproof Your User Research from Centralis

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0 User Experience & Visitor Experience: How to Improve Museum Apps /Centralis/user-experience-visitor-experience-how-to-improve-museum-apps treptowkaiser-userexperiencevisitorexperiencepresentationfinal-131107080855-phpapp02
As part of a larger museum experience, mobile app content can help “visitors” think in new ways and engage with different perspectives. However, mobile apps should also meet “user” needs for easy and intuitive interaction. In this session from edUi 2013, Centralis' Tanya Treptow and Kathi Kaiser explored key ways for evaluating whether a museum app is meeting the needs of both users and visitors during a day at the museum.]]>
As part of a larger museum experience, mobile app content can help “visitors” think in new ways and engage with different perspectives. However, mobile apps should also meet “user” needs for easy and intuitive interaction. In this session from edUi 2013, Centralis' Tanya Treptow and Kathi Kaiser explored key ways for evaluating whether a museum app is meeting the needs of both users and visitors during a day at the museum.]]> Thu, 07 Nov 2013 08:08:55 GMT /Centralis/user-experience-visitor-experience-how-to-improve-museum-apps Centralis@slideshare.net(Centralis) User Experience & Visitor Experience: How to Improve Museum Apps Centralis As part of a larger museum experience, mobile app content can help “visitors” think in new ways and engage with different perspectives. However, mobile apps should also meet “user” needs for easy and intuitive interaction. In this session from edUi 2013, Centralis' Tanya Treptow and Kathi Kaiser explored key ways for evaluating whether a museum app is meeting the needs of both users and visitors during a day at the museum. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/treptowkaiser-userexperiencevisitorexperiencepresentationfinal-131107080855-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As part of a larger museum experience, mobile app content can help “visitors” think in new ways and engage with different perspectives. However, mobile apps should also meet “user” needs for easy and intuitive interaction. In this session from edUi 2013, Centralis' Tanya Treptow and Kathi Kaiser explored key ways for evaluating whether a museum app is meeting the needs of both users and visitors during a day at the museum.

User Experience & Visitor Experience: How to Improve Museum Apps from Centralis

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0 Adapting Focus Groups for User Experience (UX) Research /Centralis/adapting-focus-groups-for-user-experience-ux-research 04kaiserignitefocusgroupsuxpa2013-130712055635-phpapp01
In this IGNITE session from UXPA2013, Centralis' Kathi Kaiser shares three case studies that illustrate how focus groups, an often-hated traditional market research technique, can be modified for user experience/design research.]]>
In this IGNITE session from UXPA2013, Centralis' Kathi Kaiser shares three case studies that illustrate how focus groups, an often-hated traditional market research technique, can be modified for user experience/design research.]]> Fri, 12 Jul 2013 05:56:35 GMT /Centralis/adapting-focus-groups-for-user-experience-ux-research Centralis@slideshare.net(Centralis) Adapting Focus Groups for User Experience (UX) Research Centralis In this IGNITE session from UXPA2013, Centralis' Kathi Kaiser shares three case studies that illustrate how focus groups, an often-hated traditional market research technique, can be modified for user experience/design research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/04kaiserignitefocusgroupsuxpa2013-130712055635-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this IGNITE session from UXPA2013, Centralis' Kathi Kaiser shares three case studies that illustrate how focus groups, an often-hated traditional market research technique, can be modified for user experience/design research.

Adapting Focus Groups for User Experience (UX) Research from Centralis

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0 Integrating UX into Voice of the Customer Programs /slideshow/integrating-ux-into-voice-of-the-customer-programs/13237368 integratinguxintovocprograms-kaiserignitetalk060612-120607095708-phpapp02
Centralis' Kathi Kaiser outlines the organizational challenges that limit the participation of user experience professionals in corporate "Voice of the Customer" initiatives. Kaiser proposes a cross-functional model for UX, analogous to quality departments in hospitals or safety functions in manufacturing. An interdisciplinary UX Council integrates each department's unique perspective on customer needs, supported by a UX Strategy function to execute the priorities of the Council. Kaiser urges UX professionals to adopt a cooperative, service-focused mentality when working with other departments to reduce in-fighting and focus organizational energy on the pursuit of success through meeting & exceeding customer needs. Presented at the User Experience Professionals' Association annual conference, June, 2012.]]>
Centralis' Kathi Kaiser outlines the organizational challenges that limit the participation of user experience professionals in corporate "Voice of the Customer" initiatives. Kaiser proposes a cross-functional model for UX, analogous to quality departments in hospitals or safety functions in manufacturing. An interdisciplinary UX Council integrates each department's unique perspective on customer needs, supported by a UX Strategy function to execute the priorities of the Council. Kaiser urges UX professionals to adopt a cooperative, service-focused mentality when working with other departments to reduce in-fighting and focus organizational energy on the pursuit of success through meeting & exceeding customer needs. Presented at the User Experience Professionals' Association annual conference, June, 2012.]]> Thu, 07 Jun 2012 09:57:04 GMT /slideshow/integrating-ux-into-voice-of-the-customer-programs/13237368 Centralis@slideshare.net(Centralis) Integrating UX into Voice of the Customer Programs Centralis Centralis' Kathi Kaiser outlines the organizational challenges that limit the participation of user experience professionals in corporate "Voice of the Customer" initiatives. Kaiser proposes a cross-functional model for UX, analogous to quality departments in hospitals or safety functions in manufacturing. An interdisciplinary UX Council integrates each department's unique perspective on customer needs, supported by a UX Strategy function to execute the priorities of the Council. Kaiser urges UX professionals to adopt a cooperative, service-focused mentality when working with other departments to reduce in-fighting and focus organizational energy on the pursuit of success through meeting & exceeding customer needs. Presented at the User Experience Professionals' Association annual conference, June, 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratinguxintovocprograms-kaiserignitetalk060612-120607095708-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Centralis' Kathi Kaiser outlines the organizational challenges that limit the participation of user experience professionals in corporate "Voice of the Customer" initiatives. Kaiser proposes a cross-functional model for UX, analogous to quality departments in hospitals or safety functions in manufacturing. An interdisciplinary UX Council integrates each department's unique perspective on customer needs, supported by a UX Strategy function to execute the priorities of the Council. Kaiser urges UX professionals to adopt a cooperative, service-focused mentality when working with other departments to reduce in-fighting and focus organizational energy on the pursuit of success through meeting & exceeding customer needs. Presented at the User Experience Professionals' Association annual conference, June, 2012.

Integrating UX into Voice of the Customer Programs from Centralis

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0 Is User Experience a Cult? /slideshow/is-user-experience-a-cult/8400195 thecultofuserexperience-110623062700-phpapp01
In this IGNITE session from UPA2011, Centralis' Kathi Kaiser explains how the field of user experience functions like a cult (in a good way), and how we can use that perspective to grow and prosper as a profession.]]>
In this IGNITE session from UPA2011, Centralis' Kathi Kaiser explains how the field of user experience functions like a cult (in a good way), and how we can use that perspective to grow and prosper as a profession.]]> Thu, 23 Jun 2011 06:26:57 GMT /slideshow/is-user-experience-a-cult/8400195 Centralis@slideshare.net(Centralis) Is User Experience a Cult? Centralis In this IGNITE session from UPA2011, Centralis' Kathi Kaiser explains how the field of user experience functions like a cult (in a good way), and how we can use that perspective to grow and prosper as a profession. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecultofuserexperience-110623062700-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this IGNITE session from UPA2011, Centralis' Kathi Kaiser explains how the field of user experience functions like a cult (in a good way), and how we can use that perspective to grow and prosper as a profession.

Is User Experience a Cult? from Centralis

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0 https://cdn.slidesharecdn.com/profile-photo-Centralis-48x48.jpg?cb=1703108419 Specialties: User-centered design; product development; information architecture; usability testing; business process design www.centralis.com https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-thereportisdeadlonglivethereport-uxpa2023-231127215342-b091ba4a-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-report-is-dead-long-live-the-report-communicating-usability-research-findings-for-maximum-impact/263991634 The Report is Dead, Lo... https://cdn.slidesharecdn.com/ss_thumbnails/keepyourfriendscloseandyourenemiescloser-competitorsinuxresearch-230127145036-1a069bb6-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-competitors-to-do-better-ux-research-uxpa-2018/255555773 Using Competitors To D... https://cdn.slidesharecdn.com/ss_thumbnails/kaiser-uxpabos2018talk050918-180513220651-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-designers-can-make-the-world-a-happier-place-96968372/96968372 How Designers Can Make...