ºÝºÝߣshows by User: DaveHolston / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DaveHolston / Mon, 29 Apr 2019 20:14:50 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DaveHolston Design Strategy Workshop 2018 /slideshow/design-strategy-workshop-2018/142823085 designstrategyworkshop2018-190429201450
So what is strategic design? It is design that considers a range activities to foster innovation and competitiveness. Looking at the phases of design, client initiation, research, concept development, design development and evaluation – how do we optimize these phases so that we create the most value for our clients ]]>
So what is strategic design? It is design that considers a range activities to foster innovation and competitiveness. Looking at the phases of design, client initiation, research, concept development, design development and evaluation – how do we optimize these phases so that we create the most value for our clients ]]> Mon, 29 Apr 2019 20:14:50 GMT /slideshow/design-strategy-workshop-2018/142823085 DaveHolston@slideshare.net(DaveHolston) Design Strategy Workshop 2018 DaveHolston So what is strategic design? It is design that considers a range activities to foster innovation and competitiveness. Looking at the phases of design, client initiation, research, concept development, design development and evaluation – how do we optimize these phases so that we create the most value for our clients <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designstrategyworkshop2018-190429201450-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> So what is strategic design? It is design that considers a range activities to foster innovation and competitiveness. Looking at the phases of design, client initiation, research, concept development, design development and evaluation – how do we optimize these phases so that we create the most value for our clients
Design Strategy Workshop 2018 from Dave Holston
]]> 355 5 https://cdn.slidesharecdn.com/ss_thumbnails/designstrategyworkshop2018-190429201450-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Empathic Designer - RGD Design Thinkers Conference 2014 /slideshow/the-empathic-designer-rgd-design-thinkers-conference-2014/142819538 rgdempathyv4-190429194722
Why should designers care about empathy? Because it is the first step in developing a meaningful design solution. ]]>
Why should designers care about empathy? Because it is the first step in developing a meaningful design solution. ]]> Mon, 29 Apr 2019 19:47:22 GMT /slideshow/the-empathic-designer-rgd-design-thinkers-conference-2014/142819538 DaveHolston@slideshare.net(DaveHolston) The Empathic Designer - RGD Design Thinkers Conference 2014 DaveHolston Why should designers care about empathy? Because it is the first step in developing a meaningful design solution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rgdempathyv4-190429194722-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why should designers care about empathy? Because it is the first step in developing a meaningful design solution.
The Empathic Designer - RGD Design Thinkers Conference 2014 from Dave Holston
]]> 40 5 https://cdn.slidesharecdn.com/ss_thumbnails/rgdempathyv4-190429194722-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Visualizing Communication Strategy: AIGA Boston 2015 /DaveHolston/visualizing-communication-strategy-aiga-boston-2015 aigabostonsmdtm-161121195722
Visualizing Design Strategy Workshop is for designers and design managers at all levels who want to find new ways to spark creativity by engaging clients and audiences on a deeper level. This workshop provides designers with fun activities for solving strategic design problems through visual thinking, drawing, images, words, role playing, mapping, stories and other activities. Most designers look within themselves to spark creativity and come up with answers. But as some of the world’s most successful design firms have learned finding your next big design solution won’t necessarily come from you. By actively engaging clients and audiences in the design process, designers open themselves up to a world of creative insights, allowing them to create meaningful design experiences, and provide increased value to the people they serve. What you will learn:
 Visualizing Design Strategy Workshop teaches you tools for working through strategic design questions with clients through fun and collaborative activities to help you create great design solutions. You will learn: • How to identify the real design problem to be solved • How to get clients to clearly express their goals • How to work with audiences to gather design insights • Tools for developing creative ideas • How to get past client subjectivity • How to evaluate design success How you will benefit:
 Based on over 100 interviews with designers, researchers and educators, the Visualizing Design Strategy Workshop provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design decisions.]]>
Visualizing Design Strategy Workshop is for designers and design managers at all levels who want to find new ways to spark creativity by engaging clients and audiences on a deeper level. This workshop provides designers with fun activities for solving strategic design problems through visual thinking, drawing, images, words, role playing, mapping, stories and other activities. Most designers look within themselves to spark creativity and come up with answers. But as some of the world’s most successful design firms have learned finding your next big design solution won’t necessarily come from you. By actively engaging clients and audiences in the design process, designers open themselves up to a world of creative insights, allowing them to create meaningful design experiences, and provide increased value to the people they serve. What you will learn:
 Visualizing Design Strategy Workshop teaches you tools for working through strategic design questions with clients through fun and collaborative activities to help you create great design solutions. You will learn: • How to identify the real design problem to be solved • How to get clients to clearly express their goals • How to work with audiences to gather design insights • Tools for developing creative ideas • How to get past client subjectivity • How to evaluate design success How you will benefit:
 Based on over 100 interviews with designers, researchers and educators, the Visualizing Design Strategy Workshop provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design decisions.]]> Mon, 21 Nov 2016 19:57:21 GMT /DaveHolston/visualizing-communication-strategy-aiga-boston-2015 DaveHolston@slideshare.net(DaveHolston) Visualizing Communication Strategy: AIGA Boston 2015 DaveHolston Visualizing Design Strategy Workshop is for designers and design managers at all levels who want to find new ways to spark creativity by engaging clients and audiences on a deeper level. This workshop provides designers with fun activities for solving strategic design problems through visual thinking, drawing, images, words, role playing, mapping, stories and other activities. Most designers look within themselves to spark creativity and come up with answers. But as some of the world’s most successful design firms have learned finding your next big design solution won’t necessarily come from you. By actively engaging clients and audiences in the design process, designers open themselves up to a world of creative insights, allowing them to create meaningful design experiences, and provide increased value to the people they serve. What you will learn:
 Visualizing Design Strategy Workshop teaches you tools for working through strategic design questions with clients through fun and collaborative activities to help you create great design solutions. You will learn: • How to identify the real design problem to be solved • How to get clients to clearly express their goals • How to work with audiences to gather design insights • Tools for developing creative ideas • How to get past client subjectivity • How to evaluate design success How you will benefit:
 Based on over 100 interviews with designers, researchers and educators, the Visualizing Design Strategy Workshop provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aigabostonsmdtm-161121195722-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Visualizing Design Strategy Workshop is for designers and design managers at all levels who want to find new ways to spark creativity by engaging clients and audiences on a deeper level. This workshop provides designers with fun activities for solving strategic design problems through visual thinking, drawing, images, words, role playing, mapping, stories and other activities. Most designers look within themselves to spark creativity and come up with answers. But as some of the world’s most successful design firms have learned finding your next big design solution won’t necessarily come from you. By actively engaging clients and audiences in the design process, designers open themselves up to a world of creative insights, allowing them to create meaningful design experiences, and provide increased value to the people they serve. What you will learn:
 Visualizing Design Strategy Workshop teaches you tools for working through strategic design questions with clients through fun and collaborative activities to help you create great design solutions. You will learn: • How to identify the real design problem to be solved • How to get clients to clearly express their goals • How to work with audiences to gather design insights • Tools for developing creative ideas • How to get past client subjectivity • How to evaluate design success How you will benefit:
 Based on over 100 interviews with designers, researchers and educators, the Visualizing Design Strategy Workshop provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design decisions.
Visualizing Communication Strategy: AIGA Boston 2015 from Dave Holston
]]> 211 3 https://cdn.slidesharecdn.com/ss_thumbnails/aigabostonsmdtm-161121195722-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting brand messaging buy-in: Building architecture through collaboration. Dave Holston, Confab Higher Ed 2016 /DaveHolston/getting-brand-messaging-buyin-building-architecture-through-collaboration-dave-holston-con-fab-brand-presentation-2016-v5 confabbrandpresentation2016v5-161121185649
Higher ed is notoriously decentralized, which makes getting brand messaging buy-in a real challenge. So how do you get your institution to rally around a new brand messaging architecture? Dave Holston led the creation of successful branding initiatives at two of the nation’s most recognized Institutions—The University of Texas at Austin and The Georgia Institute of Technology. In this session Dave will show you how to: Involve the campus in developing brand messaging. Make it easy for decentralized campus communicators to adopt brand messaging. Create a focused messaging architecture. Build messaging both with internal staff and with help from an outside agency. Keep the brand alive over time.]]>
Higher ed is notoriously decentralized, which makes getting brand messaging buy-in a real challenge. So how do you get your institution to rally around a new brand messaging architecture? Dave Holston led the creation of successful branding initiatives at two of the nation’s most recognized Institutions—The University of Texas at Austin and The Georgia Institute of Technology. In this session Dave will show you how to: Involve the campus in developing brand messaging. Make it easy for decentralized campus communicators to adopt brand messaging. Create a focused messaging architecture. Build messaging both with internal staff and with help from an outside agency. Keep the brand alive over time.]]> Mon, 21 Nov 2016 18:56:49 GMT /DaveHolston/getting-brand-messaging-buyin-building-architecture-through-collaboration-dave-holston-con-fab-brand-presentation-2016-v5 DaveHolston@slideshare.net(DaveHolston) Getting brand messaging buy-in: Building architecture through collaboration. Dave Holston, Confab Higher Ed 2016 DaveHolston Higher ed is notoriously decentralized, which makes getting brand messaging buy-in a real challenge. So how do you get your institution to rally around a new brand messaging architecture? Dave Holston led the creation of successful branding initiatives at two of the nation’s most recognized Institutions—The University of Texas at Austin and The Georgia Institute of Technology. In this session Dave will show you how to: Involve the campus in developing brand messaging. Make it easy for decentralized campus communicators to adopt brand messaging. Create a focused messaging architecture. Build messaging both with internal staff and with help from an outside agency. Keep the brand alive over time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confabbrandpresentation2016v5-161121185649-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Higher ed is notoriously decentralized, which makes getting brand messaging buy-in a real challenge. So how do you get your institution to rally around a new brand messaging architecture? Dave Holston led the creation of successful branding initiatives at two of the nation’s most recognized Institutions—The University of Texas at Austin and The Georgia Institute of Technology. In this session Dave will show you how to: Involve the campus in developing brand messaging. Make it easy for decentralized campus communicators to adopt brand messaging. Create a focused messaging architecture. Build messaging both with internal staff and with help from an outside agency. Keep the brand alive over time.
Getting brand messaging buy-in: Building architecture through collaboration. Dave Holston, Confab Higher Ed 2016 from Dave Holston
]]> 494 5 https://cdn.slidesharecdn.com/ss_thumbnails/confabbrandpresentation2016v5-161121185649-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DaveHolston-48x48.jpg?cb=1699386162 An experienced communications professional with a background in public affairs, marketing, advertising, communication planning and design management for leading organizations including General Electric, Martin Marietta, Lockheed Martin, The University of Texas and the Georgia Institute of Technology. http://www.the-strategic-designer.com/ https://cdn.slidesharecdn.com/ss_thumbnails/designstrategyworkshop2018-190429201450-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-strategy-workshop-2018/142823085 Design Strategy Worksh... https://cdn.slidesharecdn.com/ss_thumbnails/rgdempathyv4-190429194722-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-empathic-designer-rgd-design-thinkers-conference-2014/142819538 The Empathic Designer ... https://cdn.slidesharecdn.com/ss_thumbnails/aigabostonsmdtm-161121195722-thumbnail.jpg?width=320&height=320&fit=bounds DaveHolston/visualizing-communication-strategy-aiga-boston-2015 Visualizing Communicat...