ºÝºÝߣshows by User: ERICAVANLIEVEN / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ERICAVANLIEVEN / Thu, 06 Jul 2017 04:05:18 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ERICAVANLIEVEN White, Straight and Hopelessly Out of Touch - is this the Australian marketing industry? /ERICAVANLIEVEN/white-straight-and-hopelessly-out-of-touch-is-this-the-australian-marketing-industry whitestraightoutoftouchm360directionfirstnovideos-170706040518
Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.]]>

Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.]]>
Thu, 06 Jul 2017 04:05:18 GMT /ERICAVANLIEVEN/white-straight-and-hopelessly-out-of-touch-is-this-the-australian-marketing-industry ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) White, Straight and Hopelessly Out of Touch - is this the Australian marketing industry? ERICAVANLIEVEN Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitestraightoutoftouchm360directionfirstnovideos-170706040518-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.
White, Straight and Hopelessly Out of Touch - is this the Australian marketing industry? from Erica van Lieven
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What is AI Anyway? /slideshow/what-is-ai-anyway/69613866 msixnov16-161128222936
What is AI Anyway, Surely its not happening right now?]]>

What is AI Anyway, Surely its not happening right now?]]>
Mon, 28 Nov 2016 22:29:36 GMT /slideshow/what-is-ai-anyway/69613866 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) What is AI Anyway? ERICAVANLIEVEN What is AI Anyway, Surely its not happening right now? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/msixnov16-161128222936-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is AI Anyway, Surely its not happening right now?
What is AI Anyway? from Erica van Lieven
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Customer Insights for Business /slideshow/foodlegal-insights-success/69434590 foodlegalinsightssuccess16-novideos-161123020121
Customer Insights for Business. Success in Asia. ]]>

Customer Insights for Business. Success in Asia. ]]>
Wed, 23 Nov 2016 02:01:21 GMT /slideshow/foodlegal-insights-success/69434590 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Customer Insights for Business ERICAVANLIEVEN Customer Insights for Business. Success in Asia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foodlegalinsightssuccess16-novideos-161123020121-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer Insights for Business. Success in Asia.
Customer Insights for Business from Erica van Lieven
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Wire - Presentation 2016 /slideshow/wire-presentation-2016-59055818/59055818 f9313237-45da-4760-8539-944706018656-160304062316
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Fri, 04 Mar 2016 06:23:16 GMT /slideshow/wire-presentation-2016-59055818/59055818 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Wire - Presentation 2016 ERICAVANLIEVEN <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/f9313237-45da-4760-8539-944706018656-160304062316-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Wire - Presentation 2016 from Erica van Lieven
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Diversity and work in Australia - Taking a leap forward /slideshow/diversity-and-work-in-australia-taking-a-leap-forward/59055720 wire-presentation2016-160304061809
Erica van Lieven talks diversity in the workplace]]>

Erica van Lieven talks diversity in the workplace]]>
Fri, 04 Mar 2016 06:18:09 GMT /slideshow/diversity-and-work-in-australia-taking-a-leap-forward/59055720 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Diversity and work in Australia - Taking a leap forward ERICAVANLIEVEN Erica van Lieven talks diversity in the workplace <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wire-presentation2016-160304061809-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Erica van Lieven talks diversity in the workplace
Diversity and work in Australia - Taking a leap forward from Erica van Lieven
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Building & Growing Your Business: - AMSRS 2015 /slideshow/amsrs-2015-watching-the-horizon/53000726 watchingthehorizonslideshare-150921054053-lva1-app6892
Presented at a Workshop session for the AMSRS on thinking about the future when you are building and growing your own business]]>

Presented at a Workshop session for the AMSRS on thinking about the future when you are building and growing your own business]]>
Mon, 21 Sep 2015 05:40:53 GMT /slideshow/amsrs-2015-watching-the-horizon/53000726 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Building & Growing Your Business: - AMSRS 2015 ERICAVANLIEVEN Presented at a Workshop session for the AMSRS on thinking about the future when you are building and growing your own business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/watchingthehorizonslideshare-150921054053-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at a Workshop session for the AMSRS on thinking about the future when you are building and growing your own business
Building & Growing Your Business: - AMSRS 2015 from Erica van Lieven
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Running Market Research Online Communities in Asian Markets - APAC Esomar Conference - Direction First and InSites Consulting /slideshow/apac-esomar-conference/34695805 ccbinapacesomar16-9fordfweb-140514184225-phpapp01
APAC Esomar Conference - Learn how to run Market Research Online Communities in Asian Markets with Direction First and InSites Consulting ]]>

APAC Esomar Conference - Learn how to run Market Research Online Communities in Asian Markets with Direction First and InSites Consulting ]]>
Wed, 14 May 2014 18:42:24 GMT /slideshow/apac-esomar-conference/34695805 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Running Market Research Online Communities in Asian Markets - APAC Esomar Conference - Direction First and InSites Consulting ERICAVANLIEVEN APAC Esomar Conference - Learn how to run Market Research Online Communities in Asian Markets with Direction First and InSites Consulting <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ccbinapacesomar16-9fordfweb-140514184225-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> APAC Esomar Conference - Learn how to run Market Research Online Communities in Asian Markets with Direction First and InSites Consulting
Running Market Research Online Communities in Asian Markets - APAC Esomar Conference - Direction First and InSites Consulting from Erica van Lieven
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Conquering conferences: Submission and speaking tips for industry events /slideshow/conquering-conferences-submission-and-speaking-tips-for-industry-events/31063356 conqueringconferences-submissionandspeakingtipsforindustryevents-140210224153-phpapp02
Conquering conferences: Submission and speaking tips for industry events]]>

Conquering conferences: Submission and speaking tips for industry events]]>
Mon, 10 Feb 2014 22:41:53 GMT /slideshow/conquering-conferences-submission-and-speaking-tips-for-industry-events/31063356 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Conquering conferences: Submission and speaking tips for industry events ERICAVANLIEVEN Conquering conferences: Submission and speaking tips for industry events <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conqueringconferences-submissionandspeakingtipsforindustryevents-140210224153-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conquering conferences: Submission and speaking tips for industry events
Conquering conferences: Submission and speaking tips for industry events from Erica van Lieven
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"A child’s job is to play, we should let them" - Pamela Wong, Direction First /slideshow/a-childs-job-is-to-play-we-should-let-them-pamela-wong-direction-first-090910-30230748/30230748 achildsjobistoplayweshouldletthempamelawongdirectionfirst09-140120170402-phpapp01
There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.]]>

There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.]]>
Mon, 20 Jan 2014 17:04:02 GMT /slideshow/a-childs-job-is-to-play-we-should-let-them-pamela-wong-direction-first-090910-30230748/30230748 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) "A child’s job is to play, we should let them" - Pamela Wong, Direction First ERICAVANLIEVEN There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/achildsjobistoplayweshouldletthempamelawongdirectionfirst09-140120170402-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.
"A child’s job is to play, we should let them" - Pamela Wong, Direction First from Erica van Lieven
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Come Dine With Me Australia - Marie Rehal (Luke) /slideshow/come-dine-with-me-australia-marie-rehal-luke/29747225 slidesharepresentation-140106181110-phpapp02
This presentation explores the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of market research online communities (MROC).]]>

This presentation explores the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of market research online communities (MROC).]]>
Mon, 06 Jan 2014 18:11:10 GMT /slideshow/come-dine-with-me-australia-marie-rehal-luke/29747225 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Come Dine With Me Australia - Marie Rehal (Luke) ERICAVANLIEVEN This presentation explores the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of market research online communities (MROC). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharepresentation-140106181110-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation explores the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of market research online communities (MROC).
Come Dine With Me Australia - Marie Rehal (Luke) from Erica van Lieven
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Semantic web 3.0 - Direction First /slideshow/semantics-web-30-direction-first/28618881 semanticsweb3-131125194511-phpapp02
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Mon, 25 Nov 2013 19:45:11 GMT /slideshow/semantics-web-30-direction-first/28618881 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Semantic web 3.0 - Direction First ERICAVANLIEVEN <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semanticsweb3-131125194511-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Semantic web 3.0 - Direction First from Erica van Lieven
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WiRe (Women in Research) November 2013 /slideshow/wire-presentation/28433443 wire-presentationv2withslidecommentary-131119191226-phpapp01
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Tue, 19 Nov 2013 19:12:26 GMT /slideshow/wire-presentation/28433443 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) WiRe (Women in Research) November 2013 ERICAVANLIEVEN <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wire-presentationv2withslidecommentary-131119191226-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
WiRe (Women in Research) November 2013 from Erica van Lieven
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Applications of Behavioural Economics to consumer insight /slideshow/conference-paper-speech/26121351 conferencepaperspeech-130912004942-phpapp02
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.]]>

Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.]]>
Thu, 12 Sep 2013 00:49:42 GMT /slideshow/conference-paper-speech/26121351 ERICAVANLIEVEN@slideshare.net(ERICAVANLIEVEN) Applications of Behavioural Economics to consumer insight ERICAVANLIEVEN Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conferencepaperspeech-130912004942-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
Applications of Behavioural Economics to consumer insight from Erica van Lieven
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https://cdn.slidesharecdn.com/profile-photo-ERICAVANLIEVEN-48x48.jpg?cb=1529470225 Over 20 years plus of experience in defining, growing and transforming brands and businesses through strategic insights and marketing acumen. Successful senior management leadership roles in Australian FMCG Multinationals across Group Business Management including profit centre management, sales and marketing with particular focus on innovation process and manufacturing alignment for profitable innovation. Results driven, talent and team builder, futurist and innovative idea catalyst. Lead by example and inspiration, value-driven self starter. Beginning my career client side, with a focus on product innovation and marketing strategy for business profitability. I have negotiated Nation... directionfirst.com/ https://cdn.slidesharecdn.com/ss_thumbnails/whitestraightoutoftouchm360directionfirstnovideos-170706040518-thumbnail.jpg?width=320&height=320&fit=bounds ERICAVANLIEVEN/white-straight-and-hopelessly-out-of-touch-is-this-the-australian-marketing-industry White, Straight and Ho... https://cdn.slidesharecdn.com/ss_thumbnails/msixnov16-161128222936-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-is-ai-anyway/69613866 What is AI Anyway? https://cdn.slidesharecdn.com/ss_thumbnails/foodlegalinsightssuccess16-novideos-161123020121-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/foodlegal-insights-success/69434590 Customer Insights for ...