Customer Insights for Business
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This document discusses strategies for business success in Asia based on customer insights research. It highlights four key aspects of understanding customers: communities, research, evaluation of marketing materials, and understanding specific customer segments like urban parents. Specific techniques discussed include using online communities to get a broader range of perspectives than traditional focus groups, adapting moderator roles and topics for Asian markets, and partnering with consumers as culture experts. The document also summarizes case studies evaluating an IKEA catalog, package innovations, and identifying sleeping problems in China through an online health community.
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This document discusses collaborating with consumers in Asia through online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users in Asia are connected to brands and consumers want to collaborate with brands. The document then discusses moving from offline focus groups to online communities for research and provides reasons for doing so. It emphasizes the importance of adapting community approaches for Asian markets, including having a more active moderator role and considering local context. The document concludes with takeaways for managing communities in Asia, such as taking a holistic view, focusing on mobile and personal context, making the approach local by default, and using co-researchers for sensitive topics.Conquering conferences: Submission and speaking tips for industry events
Conquering conferences: Submission and speaking tips for industry eventsErica van Lieven
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This document provides tips for submitting proposals and speaking at industry conferences. It outlines upcoming conference locations and dates in major cities around the world. Tips are provided for developing an engaging conference submission, including choosing an interesting topic, writing an abstract that markets the topic and outlines its relevance, and convincing reviewers that the presentation will be valuable. Guidance is offered on crafting a compelling bio, developing a simple presentation outline, and focusing on takeaways for the audience. Presentation dos and don'ts emphasize interacting with and engaging the audience over lecturing. Potential outcomes of a rejection are addressed, suggesting ways to further develop the work."A childs job is to play, we should let them" - Pamela Wong, Direction First
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The document discusses the complexities and challenges of conducting sensory food research with children, emphasizing the need for specialized approaches due to their limited comprehension and interaction capabilities. It explores various questionnaire scales and methods, including traditional, interactive, and gaming formats, and assesses their effectiveness in gathering reliable data from children aged 7 to 10. The findings suggest that although different scales performed similarly, the playful elements introduced in the research may lead to inconsistencies in childrens responses.Come Dine With Me Australia - Marie Rehal (Luke)
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The document contains contact information for Tom De Ruyck and Marie Luke, representatives of InSites Consulting and Direction First, respectively. It includes phone numbers, email addresses, and LinkedIn profiles. Additionally, Erica Van Lieven is mentioned as the managing director, with her contact details provided as well.Semantic web 3.0 - Direction First
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This document discusses the emerging "semantic web" and its implications for market research. The semantic web leverages the vast amount of online data and computers' increasing ability to understand meaning. It will allow computers to intelligently gather and structure information. This will transform market research by providing a robust dataset of citizen insights and opinions online. Researchers may no longer need to directly survey respondents, as answers could already exist online. While this could significantly reduce costs, it also raises ethical issues around using people's public comments for commercial purposes. Adapting to the semantic web may require changes to how researchers work, the skills they need, and their relationship with respondents.WiRe (Women in Research) November 2013
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The document discusses diversity and gender equality in the Australian workplace. It summarizes that while Australian girls outperform boys in literacy and are more likely to complete high school and university, women still face barriers in the workforce. Women now outnumber men in bachelor's degree enrollments but have lower starting salaries. While women represent over half of university graduates, they hold less than 13% of senior executive positions. The document argues Australia is not maximizing its economic potential by failing to address issues that prevent women from advancing their careers.Applications of Behavioural Economics to consumer insight
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The document discusses the integration of behavioral economics into market research to enhance consumer insight, noting the influence of evolutionary brain development on consumer decision-making. It explores two types of thinking, intuitive (System 1) and rational (System 2), and the importance of self-efficacy and self-consciousness in shaping consumer behavior. The findings suggest that incorporating new metrics can improve predictive models and consumer segmentation in research, potentially revolutionizing the industry.Ad
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Customer Insights for Business
- 1. Business Success in in Asia Customer Insights for Erica 油van 油Lieven
- 2. BUSINESS 油SUCCESS 油in 油Asia
- 3. 9/10 油consumers 油 want 油to 油collaborate with 油brands BUSINESS 油SUCCESS 油in 油Asia
- 4. BUSINESS 油SUCCESS 油in 油Asia
- 5. COMMUNITIES RESEARCH 4 KEY ASPECTS BUSINESS 油SUCCESS 油in 油Asia
- 6. BUSINESS 油SUCCESS 油in 油Asia
- 7. Evaluation of 油the IKEA 油catalogue 2013 BUSINESS 油SUCCESS 油in 油Asia
- 8. From offline focus 油 groups to online communities #5 油reasons BUSINESS 油SUCCESS 油in 油Asia
- 9. #1 油Snapshot 油of 油Reality BUSINESS 油SUCCESS 油in 油Asia
- 10. #2 油Standard 油evaluation tools #1 油Snapshot 油of 油Reality BUSINESS 油SUCCESS 油in 油Asia
- 11. Customers Potential customers Lapsed customers N=50-足150 #3 油Limited 油range 油of 油participants #2 油Standard 油evaluation tools #1 油Snapshot 油of 油Reality BUSINESS 油SUCCESS 油in 油Asia
- 12. #4 油Internal 油stakeholders 油not 油involved 油 #3 油Limited 油range 油of 油participants #2 油Standard 油evaluation tools #1 油Snapshot 油of 油Reality BUSINESS 油SUCCESS 油in 油Asia
- 13. BUSINESS 油SUCCESS 油in 油Asia
- 14. Understanding the 油 urban parent Understanding the 油urban parent BUSINESS 油SUCCESS 油in 油Asia
- 15. BUSINESS 油SUCCESS 油in 油Asia
- 16. BUSINESS 油SUCCESS 油in 油Asia
- 17. Evaluating Package 油Innovations BUSINESS 油SUCCESS 油in 油Asia
- 18. BUSINESS 油SUCCESS 油in 油Asia
- 19. The 油role 油of 油the 油moderator 油is 油more 油 important 油in 油Asian 油markets BUSINESS 油SUCCESS 油in 油Asia
- 20. Adapt your 油approach 油when 油 managing 油communities 油in 油Asia Motivations Topics 油& 油challenges Moderator 油role BUSINESS 油SUCCESS 油in 油Asia
- 21. BUSINESS 油SUCCESS 油in 油Asia
- 22. Identifying Sleeping 油problems BUSINESS 油SUCCESS 油in 油Asia
- 23. Sleep 油Well 油 Community wEEK CONNECTION SLEEPING 油HABITS HEALTH 油AND 油WELL-足BEING 油 IN 油CHINA SLEEPING 油 PROBLEMS REVIEW 油 SOLUTIONS PHILIPS 油BRAND 油 AND 油SOLUTIONS BUSINESS 油SUCCESS 油in 油Asia
- 24. Technique Consumers 油as 油culture 油 experts 油 BUSINESS 油SUCCESS 油in 油Asia
- 25. 360属 view 油of 油the 油Catalogue Holistic 油view 油 More 油# 油& 油diversity 油 Relevant 油product 油 innovations Mobile 油: 油Contextual 油& 油personal 油 information Fine-足tuned 油packaging 油concepts Local 油by 油default BUSINESS 油SUCCESS 油in 油Asia Use 油co-足researchers 油for 油sensitive 油topics
- 26. THANK YOU! Questions? linkedin.com/in/ericavanlieven @erica_dfirst erica.vanlieven@directionfirst.com Erica 油Van 油Lieven (Direction 油First) Managing 油Director 油