ºÝºÝߣshows by User: HorstFeldhaeuser / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: HorstFeldhaeuser / Sun, 17 Dec 2017 22:39:14 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: HorstFeldhaeuser What the Godfather has to do with Coca-Cola /slideshow/what-the-godfather-has-to-do-with-cocacola/84320935 iiexapac-whatthegodfatherhastodowithcoca-cola-171217223914
Unveiling the protocol & quality control consigliere and its impact on Insights Generation.]]>
Unveiling the protocol & quality control consigliere and its impact on Insights Generation.]]> Sun, 17 Dec 2017 22:39:14 GMT /slideshow/what-the-godfather-has-to-do-with-cocacola/84320935 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) What the Godfather has to do with Coca-Cola HorstFeldhaeuser Unveiling the protocol & quality control consigliere and its impact on Insights Generation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iiexapac-whatthegodfatherhastodowithcoca-cola-171217223914-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Unveiling the protocol &amp; quality control consigliere and its impact on Insights Generation.
What the Godfather has to do with Coca-Cola from Horst Feldhaeuser
]]> 75 1 https://cdn.slidesharecdn.com/ss_thumbnails/iiexapac-whatthegodfatherhastodowithcoca-cola-171217223914-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 'WOW' Tracking - really??? /slideshow/wow-tracking-really/78813596 esomarcoca-colainfotoolspresentationfinalv3-170814030956
A brand tracker is nothing but a living organism. It must adapt to survive. The paper takes us through Coca-Cola's journey to upgrade their most complex (and expensive) piece of market research touching on field digitalisation, new time constraints, implementation issues, faster turnaround requirements, modularisation and more.]]>
A brand tracker is nothing but a living organism. It must adapt to survive. The paper takes us through Coca-Cola's journey to upgrade their most complex (and expensive) piece of market research touching on field digitalisation, new time constraints, implementation issues, faster turnaround requirements, modularisation and more.]]> Mon, 14 Aug 2017 03:09:56 GMT /slideshow/wow-tracking-really/78813596 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) 'WOW' Tracking - really??? HorstFeldhaeuser A brand tracker is nothing but a living organism. It must adapt to survive. The paper takes us through Coca-Cola's journey to upgrade their most complex (and expensive) piece of market research touching on field digitalisation, new time constraints, implementation issues, faster turnaround requirements, modularisation and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/esomarcoca-colainfotoolspresentationfinalv3-170814030956-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brand tracker is nothing but a living organism. It must adapt to survive. The paper takes us through Coca-Cola&#39;s journey to upgrade their most complex (and expensive) piece of market research touching on field digitalisation, new time constraints, implementation issues, faster turnaround requirements, modularisation and more.
'WOW' Tracking - really??? from Horst Feldhaeuser
]]> 72 2 https://cdn.slidesharecdn.com/ss_thumbnails/esomarcoca-colainfotoolspresentationfinalv3-170814030956-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 I ie x north america - what the godfather has to do with coca-cola - final /slideshow/i-ie-x-north-america-what-the-godfather-has-to-do-with-cocacola-final-76882273/76882273 iiexnorthamerica-whatthegodfatherhastodowithcoca-cola-final-170612222705
What The Godfather has to do with Coca-Cola. Presented 12 June 2017 at IIeX North America.]]>
What The Godfather has to do with Coca-Cola. Presented 12 June 2017 at IIeX North America.]]> Mon, 12 Jun 2017 22:27:05 GMT /slideshow/i-ie-x-north-america-what-the-godfather-has-to-do-with-cocacola-final-76882273/76882273 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) I ie x north america - what the godfather has to do with coca-cola - final HorstFeldhaeuser What The Godfather has to do with Coca-Cola. Presented 12 June 2017 at IIeX North America. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iiexnorthamerica-whatthegodfatherhastodowithcoca-cola-final-170612222705-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What The Godfather has to do with Coca-Cola. Presented 12 June 2017 at IIeX North America.
I ie x north america - what the godfather has to do with coca-cola - final from Horst Feldhaeuser
]]> 139 5 https://cdn.slidesharecdn.com/ss_thumbnails/iiexnorthamerica-whatthegodfatherhastodowithcoca-cola-final-170612222705-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Real People, Real Stories /slideshow/real-people-real-stories/68020691 leannekhorandhorstfeldhaeuserrealpeoplerealstories-161102015331
Driving cultural change through a live customer experience management program - a Fantastic Furniture case study presented at the MRSNZ conference in Auckland.]]>
Driving cultural change through a live customer experience management program - a Fantastic Furniture case study presented at the MRSNZ conference in Auckland.]]> Wed, 02 Nov 2016 01:53:31 GMT /slideshow/real-people-real-stories/68020691 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) Real People, Real Stories HorstFeldhaeuser Driving cultural change through a live customer experience management program - a Fantastic Furniture case study presented at the MRSNZ conference in Auckland. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leannekhorandhorstfeldhaeuserrealpeoplerealstories-161102015331-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Driving cultural change through a live customer experience management program - a Fantastic Furniture case study presented at the MRSNZ conference in Auckland.
Real People, Real Stories from Horst Feldhaeuser
]]> 86 3 https://cdn.slidesharecdn.com/ss_thumbnails/leannekhorandhorstfeldhaeuserrealpeoplerealstories-161102015331-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to be a multiplier, not a Diminisher - Research News Nov 2012 /slideshow/how-to-be-a-multiplier-not-a-diminisher-research-news-nov-2012/61842482 howtobeamultipliernotadiminisher-researchnewsnov2012-160510033949
Ok, so this is not a book about market research methodologies, statistics, cool new qualitative tools or how to deal with social media monitoring or ‘big data’. But if you want to know whether you are an ‘accidental Diminisher’ or how you can double your workforce by becoming a ‘Multiplier’ (now I have your attention), this book has great value for everyone who works with or leads others.]]>
Ok, so this is not a book about market research methodologies, statistics, cool new qualitative tools or how to deal with social media monitoring or ‘big data’. But if you want to know whether you are an ‘accidental Diminisher’ or how you can double your workforce by becoming a ‘Multiplier’ (now I have your attention), this book has great value for everyone who works with or leads others.]]> Tue, 10 May 2016 03:39:49 GMT /slideshow/how-to-be-a-multiplier-not-a-diminisher-research-news-nov-2012/61842482 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) How to be a multiplier, not a Diminisher - Research News Nov 2012 HorstFeldhaeuser Ok, so this is not a book about market research methodologies, statistics, cool new qualitative tools or how to deal with social media monitoring or ‘big data’. But if you want to know whether you are an ‘accidental Diminisher’ or how you can double your workforce by becoming a ‘Multiplier’ (now I have your attention), this book has great value for everyone who works with or leads others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtobeamultipliernotadiminisher-researchnewsnov2012-160510033949-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ok, so this is not a book about market research methodologies, statistics, cool new qualitative tools or how to deal with social media monitoring or ‘big data’. But if you want to know whether you are an ‘accidental Diminisher’ or how you can double your workforce by becoming a ‘Multiplier’ (now I have your attention), this book has great value for everyone who works with or leads others.
How to be a multiplier, not a Diminisher - Research News Nov 2012 from Horst Feldhaeuser
]]> 130 7 https://cdn.slidesharecdn.com/ss_thumbnails/howtobeamultipliernotadiminisher-researchnewsnov2012-160510033949-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Visualizing a Coke and a Smile /slideshow/visualizing-a-coke-and-a-smile/52612576 cokeandasmile4sep2015final-150910040447-lva1-app6891
In the latest GRIT Spring 2015 report, Coca-Cola was recognised as 2nd most innovative market research client. From the GRIT report: Coke was recognized for its commitment to staying at the forefront of technology, techniques, and methodology. Commentators applauded Coke for its innovative ways to understanding consumers at a deeply emotional level and to then engage with them at that level. They understand the need, dos and don’ts behind MR, while constantly pushing for new ways of doing things better and smarter. The conference presentation won best paper and talked about what it means for Coca-Cola to be an innovative market research client and showed how we use technology to upgrade the most important piece of research, the global beverage tracker, to bring insights to stakeholders faster, better and cheaper. ]]>
In the latest GRIT Spring 2015 report, Coca-Cola was recognised as 2nd most innovative market research client. From the GRIT report: Coke was recognized for its commitment to staying at the forefront of technology, techniques, and methodology. Commentators applauded Coke for its innovative ways to understanding consumers at a deeply emotional level and to then engage with them at that level. They understand the need, dos and don’ts behind MR, while constantly pushing for new ways of doing things better and smarter. The conference presentation won best paper and talked about what it means for Coca-Cola to be an innovative market research client and showed how we use technology to upgrade the most important piece of research, the global beverage tracker, to bring insights to stakeholders faster, better and cheaper. ]]> Thu, 10 Sep 2015 04:04:47 GMT /slideshow/visualizing-a-coke-and-a-smile/52612576 HorstFeldhaeuser@slideshare.net(HorstFeldhaeuser) Visualizing a Coke and a Smile HorstFeldhaeuser In the latest GRIT Spring 2015 report, Coca-Cola was recognised as 2nd most innovative market research client. From the GRIT report: Coke was recognized for its commitment to staying at the forefront of technology, techniques, and methodology. Commentators applauded Coke for its innovative ways to understanding consumers at a deeply emotional level and to then engage with them at that level. They understand the need, dos and don’ts behind MR, while constantly pushing for new ways of doing things better and smarter. The conference presentation won best paper and talked about what it means for Coca-Cola to be an innovative market research client and showed how we use technology to upgrade the most important piece of research, the global beverage tracker, to bring insights to stakeholders faster, better and cheaper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cokeandasmile4sep2015final-150910040447-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the latest GRIT Spring 2015 report, Coca-Cola was recognised as 2nd most innovative market research client. From the GRIT report: Coke was recognized for its commitment to staying at the forefront of technology, techniques, and methodology. Commentators applauded Coke for its innovative ways to understanding consumers at a deeply emotional level and to then engage with them at that level. They understand the need, dos and don’ts behind MR, while constantly pushing for new ways of doing things better and smarter. The conference presentation won best paper and talked about what it means for Coca-Cola to be an innovative market research client and showed how we use technology to upgrade the most important piece of research, the global beverage tracker, to bring insights to stakeholders faster, better and cheaper.
Visualizing a Coke and a Smile from Horst Feldhaeuser
]]> 400 9 https://cdn.slidesharecdn.com/ss_thumbnails/cokeandasmile4sep2015final-150910040447-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-HorstFeldhaeuser-48x48.jpg?cb=1513550337 So you got lots of data and other customer information from multiple sources and markets, but struggle to see the insights not just the numbers? At Infotools we help clients such as Coca-Cola, McDonald’s, Microsoft and Humana to take their market research data to the next level and make it more actionable in the process. Horst is a passionate professional with over 15 years experience in market research, marketing, and business consulting. Horst is actively involved in the market research industry through the Research Association of New Zealand (RANZ formerly MRSNZ) and the Australian Market and Social Research Society (AMSRS). He is a Qualified Practicing Market Researcher (QPMR), re. http://www.potentiateglobal.com/ https://cdn.slidesharecdn.com/ss_thumbnails/iiexapac-whatthegodfatherhastodowithcoca-cola-171217223914-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-the-godfather-has-to-do-with-cocacola/84320935 What the Godfather has... https://cdn.slidesharecdn.com/ss_thumbnails/esomarcoca-colainfotoolspresentationfinalv3-170814030956-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wow-tracking-really/78813596 &#39;WOW&#39; Tracking - reall... https://cdn.slidesharecdn.com/ss_thumbnails/iiexnorthamerica-whatthegodfatherhastodowithcoca-cola-final-170612222705-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/i-ie-x-north-america-what-the-godfather-has-to-do-with-cocacola-final-76882273/76882273 I ie x north america -...