際際滷shows by User: HunchNZ / http://www.slideshare.net/images/logo.gif 際際滷shows by User: HunchNZ / Wed, 01 Jan 2014 16:13:38 GMT 際際滷Share feed for 際際滷shows by User: HunchNZ Brand voice: a question of tone /slideshow/brand-voice-a-question-of-tone/29614893 aquestionoftone-140101161338-phpapp01
What's the difference between writing copy and writing for a brand? What are the things you need to think about? How do you go about it? It's all a question of tone. ]]>
What's the difference between writing copy and writing for a brand? What are the things you need to think about? How do you go about it? It's all a question of tone. ]]> Wed, 01 Jan 2014 16:13:38 GMT /slideshow/brand-voice-a-question-of-tone/29614893 HunchNZ@slideshare.net(HunchNZ) Brand voice: a question of tone HunchNZ What's the difference between writing copy and writing for a brand? What are the things you need to think about? How do you go about it? It's all a question of tone. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aquestionoftone-140101161338-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What&#39;s the difference between writing copy and writing for a brand? What are the things you need to think about? How do you go about it? It&#39;s all a question of tone.
Brand voice: a question of tone from Hunch
]]> 2382 8 https://cdn.slidesharecdn.com/ss_thumbnails/aquestionoftone-140101161338-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-HunchNZ-48x48.jpg?cb=1535312278 I love the buzz of taking stuff that seems complicated and making it feel simple. Sometimes that's about making communications work harder, other times it's about zooming out to see the big picture and checking that business goals line up with strategy and tactics in a way that makes sense for customers. My background is writing. I love words. If you get them right you can not only tell someone what they need to know, but you can do it in a way that makes them feel something as well. These days I run an agency called Hunch. We help some of New Zealand's biggest brands to look after their customers and solve problems. Sometimes we help with strategy, sometimes it's about crafting conte... www.hunch.co.nz