�ݺ�ߣshows by User: JeffFromm

�ݺ�ߣshows by User: JeffFromm / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JeffFromm / Sat, 23 Nov 2013 11:43:48 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JeffFromm Millennials: Now Seating 80,000,000 /slideshow/fast-casual-summit-gv/28556975 fastcasualsummitgv-131123114348-phpapp01
If brand marketers want to succeed with the Millennial consumer, they’ll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25 percent of the population. Within this presentation, Millennial research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic. Such tools will help measure brand consumer engagement and provide a prospective as to what’s coming next in technology that will prove relevant with Millennials. Likewise, best practices of brands that are getting it right with Millennials will be highlighted as well as those who aren't quite hitting the mark.]]>
If brand marketers want to succeed with the Millennial consumer, they’ll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25 percent of the population. Within this presentation, Millennial research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic. Such tools will help measure brand consumer engagement and provide a prospective as to what’s coming next in technology that will prove relevant with Millennials. Likewise, best practices of brands that are getting it right with Millennials will be highlighted as well as those who aren't quite hitting the mark.]]> Sat, 23 Nov 2013 11:43:48 GMT /slideshow/fast-casual-summit-gv/28556975 JeffFromm@slideshare.net(JeffFromm) Millennials: Now Seating 80,000,000 JeffFromm If brand marketers want to succeed with the Millennial consumer, they’ll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25 percent of the population. Within this presentation, Millennial research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic. Such tools will help measure brand consumer engagement and provide a prospective as to what’s coming next in technology that will prove relevant with Millennials. Likewise, best practices of brands that are getting it right with Millennials will be highlighted as well as those who aren't quite hitting the mark. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fastcasualsummitgv-131123114348-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> If brand marketers want to succeed with the Millennial consumer, they’ll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25 percent of the population. Within this presentation, Millennial research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic. Such tools will help measure brand consumer engagement and provide a prospective as to what’s coming next in technology that will prove relevant with Millennials. Likewise, best practices of brands that are getting it right with Millennials will be highlighted as well as those who aren't quite hitting the mark.

Millennials: Now Seating 80,000,000 from Jeff Fromm

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0 Kohl's Department Stores Center for Retailing Excellence Keynote Speaking Event /slideshow/kohls-department-stores-center-for-retailing-excellence-keynote-speaking-event/27301236 madisonv1pdf-131017110136-phpapp02
On October 2, 2013 I spoke to the University of Wisconsin-Madison at the Kohl's Department Stores Center for Retailing Excellence. Their center is dedicated to nurturing relationships between the retail industry and the faculty, staff and students on campus. ]]>
On October 2, 2013 I spoke to the University of Wisconsin-Madison at the Kohl's Department Stores Center for Retailing Excellence. Their center is dedicated to nurturing relationships between the retail industry and the faculty, staff and students on campus. ]]> Thu, 17 Oct 2013 11:01:36 GMT /slideshow/kohls-department-stores-center-for-retailing-excellence-keynote-speaking-event/27301236 JeffFromm@slideshare.net(JeffFromm) Kohl's Department Stores Center for Retailing Excellence Keynote Speaking Event JeffFromm On October 2, 2013 I spoke to the University of Wisconsin-Madison at the Kohl's Department Stores Center for Retailing Excellence. Their center is dedicated to nurturing relationships between the retail industry and the faculty, staff and students on campus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/madisonv1pdf-131017110136-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> On October 2, 2013 I spoke to the University of Wisconsin-Madison at the Kohl's Department Stores Center for Retailing Excellence. Their center is dedicated to nurturing relationships between the retail industry and the faculty, staff and students on campus.

Kohl's Department Stores Center for Retailing Excellence Keynote Speaking Event from Jeff Fromm

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0 Marketing to Millennials Top Trends and Ways to Reach This Elusive Group /slideshow/ana-deck/25060467 anadeck-130808092227-phpapp01
If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."]]>
If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."]]> Thu, 08 Aug 2013 09:22:27 GMT /slideshow/ana-deck/25060467 JeffFromm@slideshare.net(JeffFromm) Marketing to Millennials Top Trends and Ways to Reach This Elusive Group JeffFromm If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anadeck-130808092227-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."

Marketing to Millennials Top Trends and Ways to Reach This Elusive Group from Jeff Fromm

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0 JCC Presentation /slideshow/jcc-presentation-ppt/24498420 jccpresentationppt-130722094852-phpapp01
Last week, the Jewish Community Center of Kansas City hosted an exclusive book signing and speaking event. I've used versions of this deck before but each event I speak at has certain edits for the appropriate audience.]]>
Last week, the Jewish Community Center of Kansas City hosted an exclusive book signing and speaking event. I've used versions of this deck before but each event I speak at has certain edits for the appropriate audience.]]> Mon, 22 Jul 2013 09:48:51 GMT /slideshow/jcc-presentation-ppt/24498420 JeffFromm@slideshare.net(JeffFromm) JCC Presentation JeffFromm Last week, the Jewish Community Center of Kansas City hosted an exclusive book signing and speaking event. I've used versions of this deck before but each event I speak at has certain edits for the appropriate audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jccpresentationppt-130722094852-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Last week, the Jewish Community Center of Kansas City hosted an exclusive book signing and speaking event. I've used versions of this deck before but each event I speak at has certain edits for the appropriate audience.

JCC Presentation from Jeff Fromm

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0 https://cdn.slidesharecdn.com/profile-photo-JeffFromm-48x48.jpg?cb=1526323198 I personally believe we are living in a new era where sharing and participation are part of a new economy. Future brand value will be defined by functional + emotional + participative benefits divided by the total cost of your goods and or services. We have to unlearn the old rules of marketing to create new and more powerful schemas that will create engagement with today's empowered consumer that's a prosumer or consumer partner not a traditional consumer. Further, a Millennial Mindset is something that has begun to take hold with "older" generations that aspire to be tech-savvy, culturally on trend and maintain their "youthful" mindset in an innovation age. Millennials aren't simp... www.millennialmarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/fastcasualsummitgv-131123114348-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fast-casual-summit-gv/28556975 Millennials: Now Seati... https://cdn.slidesharecdn.com/ss_thumbnails/madisonv1pdf-131017110136-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/kohls-department-stores-center-for-retailing-excellence-keynote-speaking-event/27301236 Kohl's Department Stor... https://cdn.slidesharecdn.com/ss_thumbnails/anadeck-130808092227-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ana-deck/25060467 Marketing to Millennia...