�ݺ�ߣshows by User: JimSulecki

�ݺ�ߣshows by User: JimSulecki / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: JimSulecki / Fri, 10 Apr 2015 16:11:09 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: JimSulecki A Dozen (Or More) New Revenue Ideas for Publishers -- And Tips for How to Pull Them Off /slideshow/a-dozen-or-more-new-revenue-ideas-for-publishers-and-tips-for-how-to-pull-them-off/46870353 nichemedia-150410161109-conversion-gate01
Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market. In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products: * Advertiser services – custom content / native advertising, direct-to-audience marketing * Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc. * Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education]]>
Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market. In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products: * Advertiser services – custom content / native advertising, direct-to-audience marketing * Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc. * Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education]]> Fri, 10 Apr 2015 16:11:09 GMT /slideshow/a-dozen-or-more-new-revenue-ideas-for-publishers-and-tips-for-how-to-pull-them-off/46870353 JimSulecki@slideshare.net(JimSulecki) A Dozen (Or More) New Revenue Ideas for Publishers -- And Tips for How to Pull Them Off JimSulecki Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market. In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products: * Advertiser services – custom content / native advertising, direct-to-audience marketing * Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc. * Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nichemedia-150410161109-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market. In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products: * Advertiser services – custom content / native advertising, direct-to-audience marketing * Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc. * Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education

A Dozen (Or More) New Revenue Ideas for Publishers -- And Tips for How to Pull Them Off from Jim Sulecki

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0 Social Media and Branding /slideshow/social-media-and-branding/11391122 socialmediaandbranding-maca-2-1-12-120202133346-phpapp01
Presentation to the board of the Mid-America CropLife Association, February 1, 2012.]]>
Presentation to the board of the Mid-America CropLife Association, February 1, 2012.]]> Thu, 02 Feb 2012 13:33:42 GMT /slideshow/social-media-and-branding/11391122 JimSulecki@slideshare.net(JimSulecki) Social Media and Branding JimSulecki Presentation to the board of the Mid-America CropLife Association, February 1, 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaandbranding-maca-2-1-12-120202133346-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Presentation to the board of the Mid-America CropLife Association, February 1, 2012.

Social Media and Branding from Jim Sulecki

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0 10 Trends That Could Make (or Break) Our Editorial Careers /slideshow/10-trends-that-could-make-or-break-our-editorial-careers/3980924 asbpe-10trends-042910-100505140305-phpapp01
Webinar presentation to membership of the American Society of Business Publication Editors, April 29, 2010.]]>
Webinar presentation to membership of the American Society of Business Publication Editors, April 29, 2010.]]> Wed, 05 May 2010 14:02:59 GMT /slideshow/10-trends-that-could-make-or-break-our-editorial-careers/3980924 JimSulecki@slideshare.net(JimSulecki) 10 Trends That Could Make (or Break) Our Editorial Careers JimSulecki Webinar presentation to membership of the American Society of Business Publication Editors, April 29, 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asbpe-10trends-042910-100505140305-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Webinar presentation to membership of the American Society of Business Publication Editors, April 29, 2010.

10 Trends That Could Make (or Break) Our Editorial Careers from Jim Sulecki

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0 Leveraging the Power of B2B Social Communities /slideshow/leveraging-the-power-of-b2b-social-communities/2828657 suleckiasbpedigital-12626459869791-phpapp01
Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009.]]>
Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009.]]> Mon, 04 Jan 2010 17:01:07 GMT /slideshow/leveraging-the-power-of-b2b-social-communities/2828657 JimSulecki@slideshare.net(JimSulecki) Leveraging the Power of B2B Social Communities JimSulecki Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/suleckiasbpedigital-12626459869791-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009.

Leveraging the Power of B2B Social Communities from Jim Sulecki

]]> 336 2 https://cdn.slidesharecdn.com/ss_thumbnails/suleckiasbpedigital-12626459869791-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-JimSulecki-48x48.jpg?cb=1527871073 Following successful stints in publishing management and emedia, returned to editorial management to fill a newly crafted position: leading all content, editorial and custom, for print, digital and programming of events; and to build audience-derived revenue. Oversee 25+ full-time editors across four locations plus a stable of freelancers and outside contributors. Develop and safeguard journalistic procedures, policies, ethics and standards. Member of the company’s senior management team setting longer-term strategic direction. www.meistermedia.com https://cdn.slidesharecdn.com/ss_thumbnails/nichemedia-150410161109-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-dozen-or-more-new-revenue-ideas-for-publishers-and-tips-for-how-to-pull-them-off/46870353 A Dozen (Or More) New ... https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaandbranding-maca-2-1-12-120202133346-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-and-branding/11391122 Social Media and Branding https://cdn.slidesharecdn.com/ss_thumbnails/asbpe-10trends-042910-100505140305-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/10-trends-that-could-make-or-break-our-editorial-careers/3980924 10 Trends That Could M...