際際滷shows by User: JwAlfonzo / http://www.slideshare.net/images/logo.gif 際際滷shows by User: JwAlfonzo / Wed, 01 Sep 2010 16:44:43 GMT 際際滷Share feed for 際際滷shows by User: JwAlfonzo The Nueva Latina /slideshow/the-nueva-latina/5109225 nuevalatinapresentationv-jwa-100901164454-phpapp02
The Nueva Latina continues to maintain characteristics common to the unacculturated, traditional Latina, like being emotional, instinctive and family oriented. But this time, she sees her success not through the accomplishments of others, but rather through her own personal achievements. The Nueva Latina not only is the main decision maker for most CPG products, she is also a primary decision maker or a strong influential within insurance, banking, and even the auto categories among others. ]]>
The Nueva Latina continues to maintain characteristics common to the unacculturated, traditional Latina, like being emotional, instinctive and family oriented. But this time, she sees her success not through the accomplishments of others, but rather through her own personal achievements. The Nueva Latina not only is the main decision maker for most CPG products, she is also a primary decision maker or a strong influential within insurance, banking, and even the auto categories among others. ]]> Wed, 01 Sep 2010 16:44:43 GMT /slideshow/the-nueva-latina/5109225 JwAlfonzo@slideshare.net(JwAlfonzo) The Nueva Latina JwAlfonzo The Nueva Latina continues to maintain characteristics common to the unacculturated, traditional Latina, like being emotional, instinctive and family oriented. But this time, she sees her success not through the accomplishments of others, but rather through her own personal achievements. The Nueva Latina not only is the main decision maker for most CPG products, she is also a primary decision maker or a strong influential within insurance, banking, and even the auto categories among others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nuevalatinapresentationv-jwa-100901164454-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Nueva Latina continues to maintain characteristics common to the unacculturated, traditional Latina, like being emotional, instinctive and family oriented. But this time, she sees her success not through the accomplishments of others, but rather through her own personal achievements. The Nueva Latina not only is the main decision maker for most CPG products, she is also a primary decision maker or a strong influential within insurance, banking, and even the auto categories among others.
The Nueva Latina from John Alfonzo
]]> 702 11 https://cdn.slidesharecdn.com/ss_thumbnails/nuevalatinapresentationv-jwa-100901164454-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-JwAlfonzo-48x48.jpg?cb=1522888137 My innate curiousity has driven me to pursue a career in market research. Which has allowed me to obtain a better understanding of consumer's attitudes and behaviors towards brands and industry categories and what influence their preferences. As a bilingual/bicultural Hispanic, I decided to labor in a Hispanic advertising agency as a Dir. of Research to gain even a deeper understanding on how "We," as experts of the Hispanic market, advice Corporate America on how to best position their products/services to increase their profits by engaging Hispanic consumers in culturally sensitive approach that addresses our distintive or similar needs and wants. www.linkedin.com/in/johnwalfonzo