際際滷shows by User: KenMadden / http://www.slideshare.net/images/logo.gif 際際滷shows by User: KenMadden / Fri, 25 Jul 2014 16:25:22 GMT 際際滷Share feed for 際際滷shows by User: KenMadden SXSW - Designing the new experience /slideshow/sxsw-shopper-relativity/37369556 shopperrelativityexample-140725162522-phpapp02
The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers build the brand. The idea of retail as a finite space no longer stands. Shoppers are enabled by technology and so are retailers. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it makes sense for the shopper.]]>
The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers build the brand. The idea of retail as a finite space no longer stands. Shoppers are enabled by technology and so are retailers. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it makes sense for the shopper.]]> Fri, 25 Jul 2014 16:25:22 GMT /slideshow/sxsw-shopper-relativity/37369556 KenMadden@slideshare.net(KenMadden) SXSW - Designing the new experience KenMadden The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers build the brand. The idea of retail as a finite space no longer stands. Shoppers are enabled by technology and so are retailers. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it makes sense for the shopper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shopperrelativityexample-140725162522-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers build the brand. The idea of retail as a finite space no longer stands. Shoppers are enabled by technology and so are retailers. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it makes sense for the shopper.
SXSW - Designing the new experience from Ken Madden
]]> 192 3 https://cdn.slidesharecdn.com/ss_thumbnails/shopperrelativityexample-140725162522-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-KenMadden-48x48.jpg?cb=1523307383 I am a geek, technologist, strategist, analyst and creative pragmatist. I am comfortable being uncomfortable. I have dedicated my career to the creative use of technology and data driven insights to solve problems, adept at packaging solutions to make them easy to understand, easy to communicate, strategically positioned and enticing to clients and end users. Drawing from a diverse personal and professional background, I am able to bridge seemingly wide gaps in ideas and personalities. I foster innovation and manage the organizational change necessary to bring new ideas to life. I flourish in diverse environments, where my passionate curiosity helps me build opportunities out of challe... goshoptology.com