SXSW - Designing the new experience
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The marketing funnel is dead. Shoppers interact with brands on their own terms, without constraints. Strong brands lay foundations upon which their consumers build the brand. The idea of retail as a finite space no longer stands. Shoppers are enabled by technology and so are retailers. Good UX is no longer a digital activity; it is about creating an experience that engages shoppers when and where it makes sense for the shopper.
SXSW - Designing the new experience
- 2. REVEAL we study shoppers to discover insights that matter CO-LAB we get to better solutions faster by doing it together DESIGN we design every program to create meaningful bonds with shoppers ENGAGE we know what it takes to turn an idea into a reality Our Process
- 5. activation example 5CAPTURE CONVERT SERVE SHARE OOH media Mobile web Mobile app buy Joyride
- 6. activation example 6 safe progress Road to savings surprise rewards social buy web CAPTURE CONVERT SERVE SHARE
- 7. activation example 7CAPTURE CONVERT SERVE SHARE mobile app quote tool social joyride mobile web buy web