際際滷shows by User: LeoBurnettWorldwide / http://www.slideshare.net/images/logo.gif 際際滷shows by User: LeoBurnettWorldwide / Wed, 25 Jan 2017 16:37:18 GMT 際際滷Share feed for 際際滷shows by User: LeoBurnettWorldwide Navigating the Big Food Labyrinth /slideshow/navigating-the-big-food-labyrinth/71384090 bigfoodemarketeraslorespdf-170125163718
A food marketing study conducted by Leo Burnett that focuses on six types of grocery shoppers and their purchasing behaviors.]]>
A food marketing study conducted by Leo Burnett that focuses on six types of grocery shoppers and their purchasing behaviors.]]> Wed, 25 Jan 2017 16:37:18 GMT /slideshow/navigating-the-big-food-labyrinth/71384090 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Navigating the Big Food Labyrinth LeoBurnettWorldwide A food marketing study conducted by Leo Burnett that focuses on six types of grocery shoppers and their purchasing behaviors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bigfoodemarketeraslorespdf-170125163718-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A food marketing study conducted by Leo Burnett that focuses on six types of grocery shoppers and their purchasing behaviors.
Navigating the Big Food Labyrinth from Leo Burnett
]]> 5207 13 https://cdn.slidesharecdn.com/ss_thumbnails/bigfoodemarketeraslorespdf-170125163718-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 London Predictions 2017 /slideshow/london-predictions-2017/70884028 lbpredictions2017-170110223521
Leo Burnett Londons in-house experts and partners present Predictions: 2017, a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.]]>
Leo Burnett Londons in-house experts and partners present Predictions: 2017, a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.]]> Tue, 10 Jan 2017 22:35:21 GMT /slideshow/london-predictions-2017/70884028 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) London Predictions 2017 LeoBurnettWorldwide Leo Burnett Londons in-house experts and partners present Predictions: 2017, a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lbpredictions2017-170110223521-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leo Burnett Londons in-house experts and partners present Predictions: 2017, a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
London Predictions 2017 from Leo Burnett
]]> 4411 22 https://cdn.slidesharecdn.com/ss_thumbnails/lbpredictions2017-170110223521-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On: Why Do Instagram Stories Matter? /slideshow/eye-on-why-do-instagram-stories-matter/65093305 lreyeoninstagramstorieshoriz081016v1-160817161817
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchats Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising ]]>
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchats Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising ]]> Wed, 17 Aug 2016 16:18:17 GMT /slideshow/eye-on-why-do-instagram-stories-matter/65093305 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On: Why Do Instagram Stories Matter? LeoBurnettWorldwide On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchats Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lreyeoninstagramstorieshoriz081016v1-160817161817-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchats Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Eye On: Why Do Instagram Stories Matter? from Leo Burnett
]]> 3848 5 https://cdn.slidesharecdn.com/ss_thumbnails/lreyeoninstagramstorieshoriz081016v1-160817161817-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Buying Acceleration and Incentive Tool (B.A.I.T.) /slideshow/the-buying-acceleration-and-incentive-tool-bait/61148407 baitstudyfinal-160420142521
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.]]>
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.]]> Wed, 20 Apr 2016 14:25:21 GMT /slideshow/the-buying-acceleration-and-incentive-tool-bait/61148407 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) The Buying Acceleration and Incentive Tool (B.A.I.T.) LeoBurnettWorldwide A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/baitstudyfinal-160420142521-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
The Buying Acceleration and Incentive Tool (B.A.I.T.) from Leo Burnett
]]> 6770 8 https://cdn.slidesharecdn.com/ss_thumbnails/baitstudyfinal-160420142521-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On: Instagram's Feed Gains Order /slideshow/eye-on-instagrams-feed-gains-order/59954536 eyeoninstagramalgorithmhorizontal3-160323204439
The latest Eye On explores Instagrams new algorithm and what it means for users and brands.]]>
The latest Eye On explores Instagrams new algorithm and what it means for users and brands.]]> Wed, 23 Mar 2016 20:44:39 GMT /slideshow/eye-on-instagrams-feed-gains-order/59954536 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On: Instagram's Feed Gains Order LeoBurnettWorldwide The latest Eye On explores Instagrams new algorithm and what it means for users and brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eyeoninstagramalgorithmhorizontal3-160323204439-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The latest Eye On explores Instagrams new algorithm and what it means for users and brands.
Eye On: Instagram's Feed Gains Order from Leo Burnett
]]> 2352 10 https://cdn.slidesharecdn.com/ss_thumbnails/eyeoninstagramalgorithmhorizontal3-160323204439-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Arc Presents the Must Have Guide to GlobalShop /slideshow/arc-presents-the-must-have-guide-to-globalshop/59904356 yourguidetoglobalshop-160322212236
Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference. ]]>
Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference. ]]> Tue, 22 Mar 2016 21:22:36 GMT /slideshow/arc-presents-the-must-have-guide-to-globalshop/59904356 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Arc Presents the Must Have Guide to GlobalShop LeoBurnettWorldwide Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yourguidetoglobalshop-160322212236-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference.
Arc Presents the Must Have Guide to GlobalShop from Leo Burnett
]]> 2572 9 https://cdn.slidesharecdn.com/ss_thumbnails/yourguidetoglobalshop-160322212236-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On Reactions: Facebook Goes Beyond Likes /slideshow/eye-on-reactions-facebook-goes-beyond-likes/59341460 eyeonfacebookreactionshorizontal3-160309222908
Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.]]>
Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.]]> Wed, 09 Mar 2016 22:29:08 GMT /slideshow/eye-on-reactions-facebook-goes-beyond-likes/59341460 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On Reactions: Facebook Goes Beyond Likes LeoBurnettWorldwide Read what the new Reaction buttons mean and how they will affect performance measuring and reporting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfacebookreactionshorizontal3-160309222908-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.
Eye On Reactions: Facebook Goes Beyond Likes from Leo Burnett
]]> 2478 7 https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfacebookreactionshorizontal3-160309222908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On: Twitters Alternate Timeline /slideshow/eye-on-twitters-alternate-timeline/58481070 eyeontwittertimealgohorizontal21716dc-160219205412
Twitters new algorithm ranks tweets based on users past engagements. The new timeline can increase visibility of a brands tweets hours after they have been published.]]>
Twitters new algorithm ranks tweets based on users past engagements. The new timeline can increase visibility of a brands tweets hours after they have been published.]]> Fri, 19 Feb 2016 20:54:11 GMT /slideshow/eye-on-twitters-alternate-timeline/58481070 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On: Twitters Alternate Timeline LeoBurnettWorldwide Twitters new algorithm ranks tweets based on users past engagements. The new timeline can increase visibility of a brands tweets hours after they have been published. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eyeontwittertimealgohorizontal21716dc-160219205412-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Twitters new algorithm ranks tweets based on users past engagements. The new timeline can increase visibility of a brands tweets hours after they have been published.
Eye On: Twitters Alternate Timeline from Leo Burnett
]]> 1926 6 https://cdn.slidesharecdn.com/ss_thumbnails/eyeontwittertimealgohorizontal21716dc-160219205412-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 London Predictions 2016 /slideshow/london-predictions-2016-56760682/56760682 predictions-2016-160106224927
Where is this years mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Lets explore with Leo Burnett Londons annual predictions a collection of thoughts about future trends of 2016. ]]>
Where is this years mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Lets explore with Leo Burnett Londons annual predictions a collection of thoughts about future trends of 2016. ]]> Wed, 06 Jan 2016 22:49:27 GMT /slideshow/london-predictions-2016-56760682/56760682 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) London Predictions 2016 LeoBurnettWorldwide Where is this years mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Lets explore with Leo Burnett Londons annual predictions a collection of thoughts about future trends of 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/predictions-2016-160106224927-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Where is this years mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Lets explore with Leo Burnett Londons annual predictions a collection of thoughts about future trends of 2016.
London Predictions 2016 from Leo Burnett
]]> 81932 10 https://cdn.slidesharecdn.com/ss_thumbnails/predictions-2016-160106224927-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 4Q15 GPC, Indonesia /slideshow/4q15-gpc-indonesia/56212293 4q15pencilshavingspress-151216172620
A recap of Leo Burnetts 4Q15 Global Product Committee (GPC) meeting in Indonesia, including links.]]>
A recap of Leo Burnetts 4Q15 Global Product Committee (GPC) meeting in Indonesia, including links.]]> Wed, 16 Dec 2015 17:26:20 GMT /slideshow/4q15-gpc-indonesia/56212293 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) 4Q15 GPC, Indonesia LeoBurnettWorldwide A recap of Leo Burnetts 4Q15 Global Product Committee (GPC) meeting in Indonesia, including links. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4q15pencilshavingspress-151216172620-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A recap of Leo Burnetts 4Q15 Global Product Committee (GPC) meeting in Indonesia, including links.
4Q15 GPC, Indonesia from Leo Burnett
]]> 4722 13 https://cdn.slidesharecdn.com/ss_thumbnails/4q15pencilshavingspress-151216172620-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Holiday Shopping Hacks /slideshow/holiday-shopping-hacks/56181570 holidayhacksinfographic-151215212419
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you dont want to miss.]]>
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you dont want to miss.]]> Tue, 15 Dec 2015 21:24:19 GMT /slideshow/holiday-shopping-hacks/56181570 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Holiday Shopping Hacks LeoBurnettWorldwide Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you dont want to miss. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidayhacksinfographic-151215212419-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you dont want to miss.
Holiday Shopping Hacks from Leo Burnett
]]> 18143 27 https://cdn.slidesharecdn.com/ss_thumbnails/holidayhacksinfographic-151215212419-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On: Facebook's Stories Have a Soundtrack /slideshow/eye-on-facebooks-stories-have-a-soundtrack/55223544 eyeonfacebookmusicstorieshorizontalfinal11-151117202432-lva1-app6892
The latest Eye On zooms in on the Facebook Mobile Pages new features and updates.]]>
The latest Eye On zooms in on the Facebook Mobile Pages new features and updates.]]> Tue, 17 Nov 2015 20:24:32 GMT /slideshow/eye-on-facebooks-stories-have-a-soundtrack/55223544 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On: Facebook's Stories Have a Soundtrack LeoBurnettWorldwide The latest Eye On zooms in on the Facebook Mobile Pages new features and updates. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfacebookmusicstorieshorizontalfinal11-151117202432-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The latest Eye On zooms in on the Facebook Mobile Pages new features and updates.
Eye On: Facebook's Stories Have a Soundtrack from Leo Burnett
]]> 2285 6 https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfacebookmusicstorieshorizontalfinal11-151117202432-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Eye On: Mobile Facebook Gets an Info-Lift /LeoBurnettWorldwide/eye-on-mobile-facebook-gets-an-infolift eyeonfbmobile-151022190716-lva1-app6892
The latest Eye On zooms in on the Facebook Mobile Pages new features and updates. ]]>
The latest Eye On zooms in on the Facebook Mobile Pages new features and updates. ]]> Thu, 22 Oct 2015 19:07:16 GMT /LeoBurnettWorldwide/eye-on-mobile-facebook-gets-an-infolift LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Eye On: Mobile Facebook Gets an Info-Lift LeoBurnettWorldwide The latest Eye On zooms in on the Facebook Mobile Pages new features and updates. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfbmobile-151022190716-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The latest Eye On zooms in on the Facebook Mobile Pages new features and updates.
Eye On: Mobile Facebook Gets an Info-Lift from Leo Burnett
]]> 2782 13 https://cdn.slidesharecdn.com/ss_thumbnails/eyeonfbmobile-151022190716-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Pencil Shavings: 3Q15 GPC, Costa Rica /LeoBurnettWorldwide/pencil-shavings-3q15-gpc-costa-rica 3q15pencilshavingspress1-150918142356-lva1-app6891
A recap of Leo Burnetts 3Q15 Global Product Committee (GPC) meeting in Costa Rica, including links.]]>
A recap of Leo Burnetts 3Q15 Global Product Committee (GPC) meeting in Costa Rica, including links.]]> Fri, 18 Sep 2015 14:23:56 GMT /LeoBurnettWorldwide/pencil-shavings-3q15-gpc-costa-rica LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Pencil Shavings: 3Q15 GPC, Costa Rica LeoBurnettWorldwide A recap of Leo Burnetts 3Q15 Global Product Committee (GPC) meeting in Costa Rica, including links. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3q15pencilshavingspress1-150918142356-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A recap of Leo Burnetts 3Q15 Global Product Committee (GPC) meeting in Costa Rica, including links.
Pencil Shavings: 3Q15 GPC, Costa Rica from Leo Burnett
]]> 3532 13 https://cdn.slidesharecdn.com/ss_thumbnails/3q15pencilshavingspress1-150918142356-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Howard and the Amazing Eye Exam /slideshow/howard-and-the-amazing-eye-exam/51554197 finalalconiosversion1-150812172603-lva1-app6891
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about childrens eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/]]>
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about childrens eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/]]> Wed, 12 Aug 2015 17:26:03 GMT /slideshow/howard-and-the-amazing-eye-exam/51554197 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Howard and the Amazing Eye Exam LeoBurnettWorldwide Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about childrens eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalalconiosversion1-150812172603-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about childrens eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Howard and the Amazing Eye Exam from Leo Burnett
]]> 8286 1602 https://cdn.slidesharecdn.com/ss_thumbnails/finalalconiosversion1-150812172603-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Be Unstoppable #LikeAGirl /slideshow/lag-20-infographic-final/50265002 lag2-150707163214-lva1-app6892
]]>
]]> Tue, 07 Jul 2015 16:32:14 GMT /slideshow/lag-20-infographic-final/50265002 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) #LikeAGirl Unstoppable LeoBurnettWorldwide <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lag2-150707163214-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
#LikeAGirl Unstoppable from Leo Burnett
]]> 22971 29 https://cdn.slidesharecdn.com/ss_thumbnails/lag2-150707163214-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Frisk May 2015: Election /slideshow/pages-47744640/47744640 pages-150504153052-conversion-gate02
Hi there. Welcome to the latest Frisk special! Weve got a rather chewy edition for you this month. You see, theres a general election happening - youll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. Its kind of a big deal. The Big Three Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of fourth credible option. A subjective notion, of course. Free democratic elections are the ultimate expression of modern fairness if you dont put an X in the box, you dont have the right to complain about whoevers in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how theyre all the same or none of them are worth voting for) so will this general election be any different to those of recent-ish years? Have the televised leaders debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla. Flipping through these colourful pages youll find insight from all corners of Leo Burnett London what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. Theres much to intrigue here. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this punchy wordism. Daniel Bevis Senior Knowledge Editor Leo Burnett London]]>
Hi there. Welcome to the latest Frisk special! Weve got a rather chewy edition for you this month. You see, theres a general election happening - youll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. Its kind of a big deal. The Big Three Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of fourth credible option. A subjective notion, of course. Free democratic elections are the ultimate expression of modern fairness if you dont put an X in the box, you dont have the right to complain about whoevers in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how theyre all the same or none of them are worth voting for) so will this general election be any different to those of recent-ish years? Have the televised leaders debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla. Flipping through these colourful pages youll find insight from all corners of Leo Burnett London what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. Theres much to intrigue here. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this punchy wordism. Daniel Bevis Senior Knowledge Editor Leo Burnett London]]> Mon, 04 May 2015 15:30:52 GMT /slideshow/pages-47744640/47744640 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Frisk May 2015: Election LeoBurnettWorldwide Hi there. Welcome to the latest Frisk special! Weve got a rather chewy edition for you this month. You see, theres a general election happening - youll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. Its kind of a big deal. The Big Three Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of fourth credible option. A subjective notion, of course. Free democratic elections are the ultimate expression of modern fairness if you dont put an X in the box, you dont have the right to complain about whoevers in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how theyre all the same or none of them are worth voting for) so will this general election be any different to those of recent-ish years? Have the televised leaders debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla. Flipping through these colourful pages youll find insight from all corners of Leo Burnett London what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. Theres much to intrigue here. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this punchy wordism. Daniel Bevis Senior Knowledge Editor Leo Burnett London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pages-150504153052-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hi there. Welcome to the latest Frisk special! Weve got a rather chewy edition for you this month. You see, theres a general election happening - youll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. Its kind of a big deal. The Big Three Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of fourth credible option. A subjective notion, of course. Free democratic elections are the ultimate expression of modern fairness if you dont put an X in the box, you dont have the right to complain about whoevers in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how theyre all the same or none of them are worth voting for) so will this general election be any different to those of recent-ish years? Have the televised leaders debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla. Flipping through these colourful pages youll find insight from all corners of Leo Burnett London what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. Theres much to intrigue here. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this punchy wordism. Daniel Bevis Senior Knowledge Editor Leo Burnett London
Frisk May 2015: Election from Leo Burnett
]]> 1824 6 https://cdn.slidesharecdn.com/ss_thumbnails/pages-150504153052-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Frisk February 2015: Loyalty /slideshow/frisk-45144235/45144235 friskfeb2015-loyalty-150225152718-conversion-gate02
Howdy. Welcome to the latest Frisk special. Were deep into 2015 now still not quite sure how that happened, something to do with the Higgs Boson probably and its been making us think a lot about the subject of Loyalty. Did you make a new years resolution? And if so, did you stick to it? Weve found a fairly even split between people whove remained loyal to their self-imposed vows and those who gave up after about fifteen minutes... Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedgers Admap piece, which youll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. Weve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, weve picked the brains of the Planning department to get their own entertainingly disparate views on the subject. So, plenty there to stimulate the ol grey cells. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this thoughtsmithery. Daniel Bevis Senior Knowledge Editor Leo Burnett London]]>
Howdy. Welcome to the latest Frisk special. Were deep into 2015 now still not quite sure how that happened, something to do with the Higgs Boson probably and its been making us think a lot about the subject of Loyalty. Did you make a new years resolution? And if so, did you stick to it? Weve found a fairly even split between people whove remained loyal to their self-imposed vows and those who gave up after about fifteen minutes... Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedgers Admap piece, which youll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. Weve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, weve picked the brains of the Planning department to get their own entertainingly disparate views on the subject. So, plenty there to stimulate the ol grey cells. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this thoughtsmithery. Daniel Bevis Senior Knowledge Editor Leo Burnett London]]> Wed, 25 Feb 2015 15:27:18 GMT /slideshow/frisk-45144235/45144235 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Frisk February 2015: Loyalty LeoBurnettWorldwide Howdy. Welcome to the latest Frisk special. Were deep into 2015 now still not quite sure how that happened, something to do with the Higgs Boson probably and its been making us think a lot about the subject of Loyalty. Did you make a new years resolution? And if so, did you stick to it? Weve found a fairly even split between people whove remained loyal to their self-imposed vows and those who gave up after about fifteen minutes... Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedgers Admap piece, which youll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. Weve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, weve picked the brains of the Planning department to get their own entertainingly disparate views on the subject. So, plenty there to stimulate the ol grey cells. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this thoughtsmithery. Daniel Bevis Senior Knowledge Editor Leo Burnett London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/friskfeb2015-loyalty-150225152718-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Howdy. Welcome to the latest Frisk special. Were deep into 2015 now still not quite sure how that happened, something to do with the Higgs Boson probably and its been making us think a lot about the subject of Loyalty. Did you make a new years resolution? And if so, did you stick to it? Weve found a fairly even split between people whove remained loyal to their self-imposed vows and those who gave up after about fifteen minutes... Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedgers Admap piece, which youll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. Weve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, weve picked the brains of the Planning department to get their own entertainingly disparate views on the subject. So, plenty there to stimulate the ol grey cells. I do hope that you enjoy what you read. If so or indeed, if not be sure to fire some feedback into the Twittersphere: the handles @LeoBurnettLDN. See you next month for more of this thoughtsmithery. Daniel Bevis Senior Knowledge Editor Leo Burnett London
Frisk February 2015: Loyalty from Leo Burnett
]]> 2776 6 https://cdn.slidesharecdn.com/ss_thumbnails/friskfeb2015-loyalty-150225152718-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Hugs and Disses: Valentine's Day Insights from Arc /slideshow/v-day-infographicfinal/44455665 vdayinfographicfinal-150209122948-conversion-gate01
Have you ever felt like your partner missed the mark on Valentines Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupids arrow hits its target. A new survey reveals the truth about how people really feel about Valentines Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, Hugs and Disses uncovers the differences between how men and women approach Valentines Day as well as statistics specific to different generations. Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentines Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. Its a study on the changing face of humanity in culture, society, emotion, values and the human condition. As marketers, were always seeking to better understand how people think and behave in the real world, said Nick Jones, EVP, retail practice lead, Arc Chicago. The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday. ]]>
Have you ever felt like your partner missed the mark on Valentines Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupids arrow hits its target. A new survey reveals the truth about how people really feel about Valentines Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, Hugs and Disses uncovers the differences between how men and women approach Valentines Day as well as statistics specific to different generations. Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentines Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. Its a study on the changing face of humanity in culture, society, emotion, values and the human condition. As marketers, were always seeking to better understand how people think and behave in the real world, said Nick Jones, EVP, retail practice lead, Arc Chicago. The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday. ]]> Mon, 09 Feb 2015 12:29:48 GMT /slideshow/v-day-infographicfinal/44455665 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Hugs and Disses: Valentine's Day Insights from Arc LeoBurnettWorldwide Have you ever felt like your partner missed the mark on Valentines Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupids arrow hits its target. A new survey reveals the truth about how people really feel about Valentines Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, Hugs and Disses uncovers the differences between how men and women approach Valentines Day as well as statistics specific to different generations. Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentines Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. Its a study on the changing face of humanity in culture, society, emotion, values and the human condition. As marketers, were always seeking to better understand how people think and behave in the real world, said Nick Jones, EVP, retail practice lead, Arc Chicago. The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vdayinfographicfinal-150209122948-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Have you ever felt like your partner missed the mark on Valentines Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupids arrow hits its target. A new survey reveals the truth about how people really feel about Valentines Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, Hugs and Disses uncovers the differences between how men and women approach Valentines Day as well as statistics specific to different generations. Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentines Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. Its a study on the changing face of humanity in culture, society, emotion, values and the human condition. As marketers, were always seeking to better understand how people think and behave in the real world, said Nick Jones, EVP, retail practice lead, Arc Chicago. The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.
Hugs and Disses: Valentine's Day Insights from Arc from Leo Burnett
]]> 11736 16 https://cdn.slidesharecdn.com/ss_thumbnails/vdayinfographicfinal-150209122948-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Frisk: Predictions 2015 /slideshow/pages-43254411/43254411 pages-150106131121-conversion-gate01
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.]]>
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.]]> Tue, 06 Jan 2015 13:11:21 GMT /slideshow/pages-43254411/43254411 LeoBurnettWorldwide@slideshare.net(LeoBurnettWorldwide) Frisk: Predictions 2015 LeoBurnettWorldwide The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pages-150106131121-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The special edition of Leo Burnett London&#39;s Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Frisk: Predictions 2015 from Leo Burnett
]]> 3229 11 https://cdn.slidesharecdn.com/ss_thumbnails/pages-150106131121-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-LeoBurnettWorldwide-48x48.jpg?cb=1625172522 www.leoburnett.com https://cdn.slidesharecdn.com/ss_thumbnails/bigfoodemarketeraslorespdf-170125163718-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/navigating-the-big-food-labyrinth/71384090 Navigating the Big Foo... https://cdn.slidesharecdn.com/ss_thumbnails/lbpredictions2017-170110223521-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/london-predictions-2017/70884028 London Predictions 2017 https://cdn.slidesharecdn.com/ss_thumbnails/lreyeoninstagramstorieshoriz081016v1-160817161817-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/eye-on-why-do-instagram-stories-matter/65093305 Eye On: Why Do Instagr...