ºÝºÝߣshows by User: ManHangYip / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ManHangYip / Thu, 31 Jul 2014 02:29:50 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ManHangYip Characterizing product-service systems in the healthcare industry (PICMET 2014) /slideshow/pss-characterisation-2014-picmet-man-hangyip/37525825 psscharacterisation2014picmet-manhangyip-140731022950-phpapp02
These slides were presented on July 30, 2014 at PICMET'2014 conference, Kanazawa, Japan Abstract of the paper: Since the 1970s, marketing and innovation management communities have been investigating how to incorporate customer-desired functions into new product and service designs. These wide-ranging enquiries have shed light on the impact of lead-user engagement in new product development, demonstrated ways to examine service production and delivery, such as the use of ‘line of visibility’ in service blueprints and the modeling of ‘service encounters’, and have created new terms such as ‘value co-creation’. Despite these efforts, recent reviews have identified the lack of an holistic approach to new product-service system (PSS) development. This deficiency needs to be rectified, especially for complex PSS developments in regulated industries such as healthcare, as often there are multiple stakeholders posing conflicting priorities to the development team. This paper describes a PSS characterization approach that supports the early-stage new PSS development process. The approach is generated from eleven healthcare case studies, involving twenty-five new products, services and PSSs. Following the methodology of action research, further cases are selected for the application of the approach to a new product, service or PSS concept in facilitated workshops. Initial implications of employing this approach in three cases are discussed in this paper.]]>

These slides were presented on July 30, 2014 at PICMET'2014 conference, Kanazawa, Japan Abstract of the paper: Since the 1970s, marketing and innovation management communities have been investigating how to incorporate customer-desired functions into new product and service designs. These wide-ranging enquiries have shed light on the impact of lead-user engagement in new product development, demonstrated ways to examine service production and delivery, such as the use of ‘line of visibility’ in service blueprints and the modeling of ‘service encounters’, and have created new terms such as ‘value co-creation’. Despite these efforts, recent reviews have identified the lack of an holistic approach to new product-service system (PSS) development. This deficiency needs to be rectified, especially for complex PSS developments in regulated industries such as healthcare, as often there are multiple stakeholders posing conflicting priorities to the development team. This paper describes a PSS characterization approach that supports the early-stage new PSS development process. The approach is generated from eleven healthcare case studies, involving twenty-five new products, services and PSSs. Following the methodology of action research, further cases are selected for the application of the approach to a new product, service or PSS concept in facilitated workshops. Initial implications of employing this approach in three cases are discussed in this paper.]]>
Thu, 31 Jul 2014 02:29:50 GMT /slideshow/pss-characterisation-2014-picmet-man-hangyip/37525825 ManHangYip@slideshare.net(ManHangYip) Characterizing product-service systems in the healthcare industry (PICMET 2014) ManHangYip These slides were presented on July 30, 2014 at PICMET'2014 conference, Kanazawa, Japan Abstract of the paper: Since the 1970s, marketing and innovation management communities have been investigating how to incorporate customer-desired functions into new product and service designs. These wide-ranging enquiries have shed light on the impact of lead-user engagement in new product development, demonstrated ways to examine service production and delivery, such as the use of ‘line of visibility’ in service blueprints and the modeling of ‘service encounters’, and have created new terms such as ‘value co-creation’. Despite these efforts, recent reviews have identified the lack of an holistic approach to new product-service system (PSS) development. This deficiency needs to be rectified, especially for complex PSS developments in regulated industries such as healthcare, as often there are multiple stakeholders posing conflicting priorities to the development team. This paper describes a PSS characterization approach that supports the early-stage new PSS development process. The approach is generated from eleven healthcare case studies, involving twenty-five new products, services and PSSs. Following the methodology of action research, further cases are selected for the application of the approach to a new product, service or PSS concept in facilitated workshops. Initial implications of employing this approach in three cases are discussed in this paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psscharacterisation2014picmet-manhangyip-140731022950-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These slides were presented on July 30, 2014 at PICMET&#39;2014 conference, Kanazawa, Japan Abstract of the paper: Since the 1970s, marketing and innovation management communities have been investigating how to incorporate customer-desired functions into new product and service designs. These wide-ranging enquiries have shed light on the impact of lead-user engagement in new product development, demonstrated ways to examine service production and delivery, such as the use of ‘line of visibility’ in service blueprints and the modeling of ‘service encounters’, and have created new terms such as ‘value co-creation’. Despite these efforts, recent reviews have identified the lack of an holistic approach to new product-service system (PSS) development. This deficiency needs to be rectified, especially for complex PSS developments in regulated industries such as healthcare, as often there are multiple stakeholders posing conflicting priorities to the development team. This paper describes a PSS characterization approach that supports the early-stage new PSS development process. The approach is generated from eleven healthcare case studies, involving twenty-five new products, services and PSSs. Following the methodology of action research, further cases are selected for the application of the approach to a new product, service or PSS concept in facilitated workshops. Initial implications of employing this approach in three cases are discussed in this paper.
Characterizing product-service systems in the healthcare industry (PICMET 2014) from Man Hang Yip
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Stakeholder engagement in early stage new product-service system development /slideshow/mh-yip-presentationpicmet2013revised/24791926 mhyip-presentation-picmet2013-revised-130731024922-phpapp01
A presentation for PICMET 2013]]>

A presentation for PICMET 2013]]>
Wed, 31 Jul 2013 02:49:22 GMT /slideshow/mh-yip-presentationpicmet2013revised/24791926 ManHangYip@slideshare.net(ManHangYip) Stakeholder engagement in early stage new product-service system development ManHangYip A presentation for PICMET 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mhyip-presentation-picmet2013-revised-130731024922-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation for PICMET 2013
Stakeholder engagement in early stage new product-service system development from Man Hang Yip
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