![Yip, M.H. 息 2014
12
If you are interested in this paper, it is in the PICMET2014 conference proceeding.
The title of the paper is: Characterizing Product-Service Systems in the Healthcare Industry
Suggested reference to this presentation:
Yip, M. H. (2014). Characterizing Product-Service Systems (PSS) in the Healthcare
Industry [PowerPoint slides]. Retrieved from http://www.shlideshare.net/pss-
characterisation-presentation-post-presentation](https://image.slidesharecdn.com/psscharacterisation2014picmet-manhangyip-140731022950-phpapp02/85/Characterizing-product-service-systems-in-the-healthcare-industry-PICMET-2014-12-320.jpg)
More Related Content
Similar to Characterizing product-service systems in the healthcare industry (PICMET 2014) (20)
Recently uploaded (20)
Characterizing product-service systems in the healthcare industry (PICMET 2014)
- 1. Characterizing Product-Service Systems (PSS) in the Healthcare Industry Authors: Man Hang Yip, Robert Phaal, David R. Probert Centre for Technology Management, Department of Engineering, University of Cambridge, U.K. Presentation by Man Hang Yip at PICMET14 at Kanazawa, Japan July 30, 2014
- 2. Content ≒ Motivations & objectives ≒ Literature highlights ≒ The PSS Characterization Approach in brief ≒ The implications of this approach ≒ Conclusions ≒ Limitations 2 Yip, M.H. 息 2014
- 3. Motivations & objectives 3 $ 贈 ;) Hospital Healthcare service effectiveness How and what to innovate? A new PSS characterization scheme to support the early stage new PSS development process Manufacturers Yip, M.H. 息 2014
- 4. Literature highlights P, S, and PSS 4 A service cannot be stocked without losing its identity and requires both producer and consumer; hence is constrained by time and location (Hill, 1999). A product exists independently of its owner and preserves its identity through time (Hill, 1999, pp. 437), and can be intangible (e.g. a digital sound track). Product, Service, and PSS A PSS is a combination of products and services, jointly fulfilling a users needs (Goedkoop, van Halan, te Riele, & Rommens, 1999) PSS classification Frequently used: product-oriented, use-oriented, and result-oriented, which was extended to include integration-oriented and service-oriented (Neely, 2009) Issues: built using the traditional reference of product being tangible, and the classifications are more useful for business modelling than for new PSS development Yip, M.H. 息 2014
- 5. Literature highlights contextual influence 5 From business ecosystem literature companies to look beyond the extended enterprise boundary to include government, regulatory bodies, competitors, and other stakeholders interests (Moore, 2006) Context From actor-network theory provides the theoretical basis to allow connections among actors, that includes both human and non-human, to be brought out and examined through flattening levels and placing actors side-by-side (Latour, 2005; Law, 1992) From value-in-use literature Service-Dominant Logic urges companies to focus on customer value and proposes the concept that the context of value creation is network of networks (Vargo & Lusch, 2004; 2008) Yip, M.H. 息 2014
- 6. The PSS Characterization Approach (in brief) 6 Step 4: PSS Representation Step 1: PSS Depiction Step 5: PSS Characterisation Step 3: PSS Decomposition Step 2: PSS Abstract Representation Companys strategy on new product and service Step 0: Stakeholder identification Yip, M.H. 息 2014 The Four PSS Characteristics: - potential customer perceived value level - type and degree of connectivity - connectivity number - PSS configuration type
- 7. 7 Yip, M.H. 息 2014 Step 1 Step 2 Step 3 Step 3 Step 4 Step 5
- 8. The implications of this approach 8 PSS Definition Customer value Environmental impact Product & service content Strategy for NPSSD Process for NPSSD Yip, M.H. 息 2014
- 9. The applicability of this approach to support the early stage of NPSSD 9 Applicability Findings Feasibility Stakeholder identification & PSS abstraction steps could possibly be completed without a trained facilitator Usability Needs refinement, but the approach is robust enough to be applied in different scenarios Utility ≒ Useful for identifying stakeholders, relevant existing and new product and service elements for the new PSS ≒ Encouraged participants to think about which element within the PSS potentially more valued by the customers ≒ Meaningfully showed how the product and service elements interact within the PSS, and how they are to connect with the operating environment Yip, M.H. 息 2014
- 10. Conclusions 10 Is an applicable approach to support the early stage of NPSSD. Allows the four PSS characteristics to be obtained in a systematic and repeatable manner. Clarifies the PSS definition: 1) What do the customer value? 2) How does it impact the environment? Who are the key stakeholders? 3) What are the more important elements, how do they interact? Informs the NPSSD strategy and process: 4) Where does the complexity of the development come from? 5) What is the main focus, what is supplementary? Yip, M.H. 息 2014
- 11. Limitations 11 After this paper was written 7 more workshops targeting new PSS ideas in both healthcare and non-healthcare were completed. An independent observer was used in three workshops to enrich the assessment of the approach. The PSS characteristics proposed are generated from healthcare cases, and may be limited to NPSSD in the healthcare industry only. Only three workshop results are included in this paper for producing the assessment of the applicability of the PSS characterization approach and its implications to the PSS definition. As action research is used as the methodology, the feasibility of the approach is influenced by the facilitation skills of the researcher. The interpretation of the workshop findings is biased by the researchers culture, background, and knowledge of the PSS in discussion. Yip, M.H. 息 2014
- 12. Yip, M.H. 息 2014 12 If you are interested in this paper, it is in the PICMET2014 conference proceeding. The title of the paper is: Characterizing Product-Service Systems in the Healthcare Industry Suggested reference to this presentation: Yip, M. H. (2014). Characterizing Product-Service Systems (PSS) in the Healthcare Industry [PowerPoint slides]. Retrieved from http://www.shlideshare.net/pss- characterisation-presentation-post-presentation