�ݺ�ߣshows by User: MarcHartog

�ݺ�ߣshows by User: MarcHartog / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MarcHartog / Tue, 24 Mar 2015 09:25:16 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MarcHartog SIIA Smart content for smart devices /MarcHartog/siia-smart-content-for-smart-devices dib-150324092517-conversion-gate01
The world has gone content crazy so delivering amazing content in an amazing way is more important than ever. This slideshare looks at one particular case study, which can be applied to a multitude of content types.]]>
The world has gone content crazy so delivering amazing content in an amazing way is more important than ever. This slideshare looks at one particular case study, which can be applied to a multitude of content types.]]> Tue, 24 Mar 2015 09:25:16 GMT /MarcHartog/siia-smart-content-for-smart-devices MarcHartog@slideshare.net(MarcHartog) SIIA Smart content for smart devices MarcHartog The world has gone content crazy so delivering amazing content in an amazing way is more important than ever. This slideshare looks at one particular case study, which can be applied to a multitude of content types. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dib-150324092517-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The world has gone content crazy so delivering amazing content in an amazing way is more important than ever. This slideshare looks at one particular case study, which can be applied to a multitude of content types.

SIIA Smart content for smart devices from Marc Hartog

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1 Seeing is believing: using video as a promotional vehicle /slideshow/seeing-is-believing-using-video-as-a-promotional-vehicle/42530268 seeingisbelieving-141209115606-conversion-gate02
Video is the most powerful way to engage a social audience, tell a story, and sell yourself. We talk through some of our experiences and host a small experiment...]]>
Video is the most powerful way to engage a social audience, tell a story, and sell yourself. We talk through some of our experiences and host a small experiment...]]> Tue, 09 Dec 2014 11:56:06 GMT /slideshow/seeing-is-believing-using-video-as-a-promotional-vehicle/42530268 MarcHartog@slideshare.net(MarcHartog) Seeing is believing: using video as a promotional vehicle MarcHartog Video is the most powerful way to engage a social audience, tell a story, and sell yourself. We talk through some of our experiences and host a small experiment... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seeingisbelieving-141209115606-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Video is the most powerful way to engage a social audience, tell a story, and sell yourself. We talk through some of our experiences and host a small experiment...

Seeing is believing: using video as a promotional vehicle from Marc Hartog

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1 Small is beautiful: #smartcontent for smartphones /slideshow/small-is-beautiful-smartcontent-for-smartphones/41958525 nrquqozssrcofi0gq7j2-signature-f1e1e65f1cbf27b4ba32068a2884a68a8c0ebf561ccd18414f1e3973404709aa-poli-141124102453-conversion-gate02
www.apptitudestudio.com This content marketing based presentation addresses how to deliver great content in a great way to achieve success. The presentation journey: 1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience. 2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise. How? 3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663. 4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology. 5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future. And we can help - say hello@apptitudemedia.co.uk www.apptitudestudio.com]]>
www.apptitudestudio.com This content marketing based presentation addresses how to deliver great content in a great way to achieve success. The presentation journey: 1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience. 2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise. How? 3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663. 4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology. 5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future. And we can help - say hello@apptitudemedia.co.uk www.apptitudestudio.com]]> Mon, 24 Nov 2014 10:24:53 GMT /slideshow/small-is-beautiful-smartcontent-for-smartphones/41958525 MarcHartog@slideshare.net(MarcHartog) Small is beautiful: #smartcontent for smartphones MarcHartog www.apptitudestudio.com This content marketing based presentation addresses how to deliver great content in a great way to achieve success. The presentation journey: 1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience. 2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise. How? 3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663. 4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology. 5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future. And we can help - say hello@apptitudemedia.co.uk www.apptitudestudio.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nrquqozssrcofi0gq7j2-signature-f1e1e65f1cbf27b4ba32068a2884a68a8c0ebf561ccd18414f1e3973404709aa-poli-141124102453-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> www.apptitudestudio.com This content marketing based presentation addresses how to deliver great content in a great way to achieve success. The presentation journey: 1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience. 2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise. How? 3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663. 4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology. 5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future. And we can help - say hello@apptitudemedia.co.uk www.apptitudestudio.com

Small is beautiful: #smartcontent for smartphones from Marc Hartog

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1 Small is beautiful: Smart publishing for smart phones /slideshow/small-is-beautiful-smart-publishing-for-smart-phones/31837197 mh-20presentation-20-20publishing-20expo-140303040743-phpapp01
There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way. More about Apptitude here: http://vimeo.com/85234900]]>
There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way. More about Apptitude here: http://vimeo.com/85234900]]> Mon, 03 Mar 2014 04:07:43 GMT /slideshow/small-is-beautiful-smart-publishing-for-smart-phones/31837197 MarcHartog@slideshare.net(MarcHartog) Small is beautiful: Smart publishing for smart phones MarcHartog There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way. More about Apptitude here: http://vimeo.com/85234900 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mh-20presentation-20-20publishing-20expo-140303040743-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way. More about Apptitude here: http://vimeo.com/85234900

Small is beautiful: Smart publishing for smart phones from Marc Hartog

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1 https://cdn.slidesharecdn.com/profile-photo-MarcHartog-48x48.jpg?cb=1523807994 In February 2013 I led a successful management buyout from Incisive Media and subsequent private investment funding round, to form Apptitude Media Ltd. With four brands in our portfolio and a hand picked award-winning team of 18 talented individuals, we are a new digital media company combining old-world publishing expertise with a proven talent for publishing to tablets and smartphones. And ambitious plans to help re-invent the magazine. We are also helping clients of all types to create fabulous digital content-centric apps, and now assisting all the way from conception to production to visibility & marketing. Please visit our website at www.apptitudemedia.co.uk to see what we are a... http://www.apptitudemedia.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/dib-150324092517-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds MarcHartog/siia-smart-content-for-smart-devices SIIA Smart content for... https://cdn.slidesharecdn.com/ss_thumbnails/seeingisbelieving-141209115606-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seeing-is-believing-using-video-as-a-promotional-vehicle/42530268 Seeing is believing: u... https://cdn.slidesharecdn.com/ss_thumbnails/nrquqozssrcofi0gq7j2-signature-f1e1e65f1cbf27b4ba32068a2884a68a8c0ebf561ccd18414f1e3973404709aa-poli-141124102453-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/small-is-beautiful-smartcontent-for-smartphones/41958525 Small is beautiful: #s...