ºÝºÝߣshows by User: Margot_Lester / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Margot_Lester / Tue, 25 Apr 2023 16:05:51 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Margot_Lester Balancing Data & Prose in Environmental Writing https://pt.slideshare.net/Margot_Lester/balancing-data-prose-in-environmental-writing 230421dataproseslides-230425160551-37af444a
This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data.]]>
This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data.]]> Tue, 25 Apr 2023 16:05:51 GMT https://pt.slideshare.net/Margot_Lester/balancing-data-prose-in-environmental-writing Margot_Lester@slideshare.net(Margot_Lester) Balancing Data & Prose in Environmental Writing Margot_Lester This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/230421dataproseslides-230425160551-37af444a-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data.
from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 11 0 https://cdn.slidesharecdn.com/ss_thumbnails/230421dataproseslides-230425160551-37af444a-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 9 revision strategies to make your writing stronger /slideshow/9-revision-strategies-to-make-your-writing-stronger/252325697 2022-revisions-220726202541-18c0ea27
Improve your writing dramatically with these easy-to-implement revision strategies from award-winning journalist and author Margot Lester of The Word Factory. ]]>
Improve your writing dramatically with these easy-to-implement revision strategies from award-winning journalist and author Margot Lester of The Word Factory. ]]> Tue, 26 Jul 2022 20:25:41 GMT /slideshow/9-revision-strategies-to-make-your-writing-stronger/252325697 Margot_Lester@slideshare.net(Margot_Lester) 9 revision strategies to make your writing stronger Margot_Lester Improve your writing dramatically with these easy-to-implement revision strategies from award-winning journalist and author Margot Lester of The Word Factory. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2022-revisions-220726202541-18c0ea27-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Improve your writing dramatically with these easy-to-implement revision strategies from award-winning journalist and author Margot Lester of The Word Factory.
9 revision strategies to make your writing stronger from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 240 0 https://cdn.slidesharecdn.com/ss_thumbnails/2022-revisions-220726202541-18c0ea27-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Persuasive Writing: Capture the Power of Your Ideas /slideshow/persuasive-writing-capture-the-power-of-your-ideas/237548084 2020powerofyourideas-slides-200804160435
Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on ºÝºÝߣShare! Thanks, folks!]]>
Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on ºÝºÝߣShare! Thanks, folks!]]> Tue, 04 Aug 2020 16:04:35 GMT /slideshow/persuasive-writing-capture-the-power-of-your-ideas/237548084 Margot_Lester@slideshare.net(Margot_Lester) Persuasive Writing: Capture the Power of Your Ideas Margot_Lester Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on ºÝºÝߣShare! Thanks, folks! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020powerofyourideas-slides-200804160435-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on ºÝºÝߣShare! Thanks, folks!
Persuasive Writing: Capture the Power of Your Ideas from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 313 0 https://cdn.slidesharecdn.com/ss_thumbnails/2020powerofyourideas-slides-200804160435-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Smart Starts: 2 Strategies to Create Relevant Content Fast /slideshow/smart-starts-2-strategies-to-create-relevant-content-fast/237331515 dnc-smartstarts-200728151502
Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content.]]>
Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content.]]> Tue, 28 Jul 2020 15:15:02 GMT /slideshow/smart-starts-2-strategies-to-create-relevant-content-fast/237331515 Margot_Lester@slideshare.net(Margot_Lester) Smart Starts: 2 Strategies to Create Relevant Content Fast Margot_Lester Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dnc-smartstarts-200728151502-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content.
Smart Starts: 2 Strategies to Create Relevant Content Fast from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 84 0 https://cdn.slidesharecdn.com/ss_thumbnails/dnc-smartstarts-200728151502-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advice for brand communication during the pandemic /slideshow/advice-for-brand-communication-during-the-pandemic/231580610 brandinnovatorstakeaways-200407192356
Here are my top takeaways from the Brand Innovators event on April 3 featuring Scott Monty, Jennifer Sey, Brigette Wolf, Chad Mitchell, Matt Repicky and Paul Polman]]>
Here are my top takeaways from the Brand Innovators event on April 3 featuring Scott Monty, Jennifer Sey, Brigette Wolf, Chad Mitchell, Matt Repicky and Paul Polman]]> Tue, 07 Apr 2020 19:23:56 GMT /slideshow/advice-for-brand-communication-during-the-pandemic/231580610 Margot_Lester@slideshare.net(Margot_Lester) Advice for brand communication during the pandemic Margot_Lester Here are my top takeaways from the Brand Innovators event on April 3 featuring Scott Monty, Jennifer Sey, Brigette Wolf, Chad Mitchell, Matt Repicky and Paul Polman <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandinnovatorstakeaways-200407192356-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are my top takeaways from the Brand Innovators event on April 3 featuring Scott Monty, Jennifer Sey, Brigette Wolf, Chad Mitchell, Matt Repicky and Paul Polman
Advice for brand communication during the pandemic from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 358 1 https://cdn.slidesharecdn.com/ss_thumbnails/brandinnovatorstakeaways-200407192356-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Smart Starts: Strategies for organizing your thoughts /slideshow/smart-starts-strategies-for-organizing-your-thoughts/220380272 dnc-smartstarts-200114165549
This set of proven strategies helps you think before you write so can writer faster, more effectively and with more impact.]]>
This set of proven strategies helps you think before you write so can writer faster, more effectively and with more impact.]]> Tue, 14 Jan 2020 16:55:49 GMT /slideshow/smart-starts-strategies-for-organizing-your-thoughts/220380272 Margot_Lester@slideshare.net(Margot_Lester) Smart Starts: Strategies for organizing your thoughts Margot_Lester This set of proven strategies helps you think before you write so can writer faster, more effectively and with more impact. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dnc-smartstarts-200114165549-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This set of proven strategies helps you think before you write so can writer faster, more effectively and with more impact.
Smart Starts: Strategies for organizing your thoughts from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 171 4 https://cdn.slidesharecdn.com/ss_thumbnails/dnc-smartstarts-200114165549-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Write a Public Service Announcement /slideshow/how-to-write-a-public-service-announcement-96553124/96553124 180509-writingpsas-180509192700
The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey]]>
The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey]]> Wed, 09 May 2018 19:27:00 GMT /slideshow/how-to-write-a-public-service-announcement-96553124/96553124 Margot_Lester@slideshare.net(Margot_Lester) How to Write a Public Service Announcement Margot_Lester The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/180509-writingpsas-180509192700-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Word Factory&#39;s easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey
How to Write a Public Service Announcement from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 4139 15 https://cdn.slidesharecdn.com/ss_thumbnails/180509-writingpsas-180509192700-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Journalism: How to get sources talking /slideshow/journalism-how-to-get-sources-talking/93968000 2018nhsjc-gettingsourcestalking-180416123641
Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing. ]]>
Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing. ]]> Mon, 16 Apr 2018 12:36:41 GMT /slideshow/journalism-how-to-get-sources-talking/93968000 Margot_Lester@slideshare.net(Margot_Lester) Journalism: How to get sources talking Margot_Lester Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018nhsjc-gettingsourcestalking-180416123641-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing.
Journalism: How to get sources talking from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 775 8 https://cdn.slidesharecdn.com/ss_thumbnails/2018nhsjc-gettingsourcestalking-180416123641-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 8 Tasks for Digital Journalists /slideshow/8-tasks-for-digital-journalists/74729322 nhsjc-8waysdigitalisdifferent-170408153734
This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not. ]]>
This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not. ]]> Sat, 08 Apr 2017 15:37:34 GMT /slideshow/8-tasks-for-digital-journalists/74729322 Margot_Lester@slideshare.net(Margot_Lester) 8 Tasks for Digital Journalists Margot_Lester This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-8waysdigitalisdifferent-170408153734-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not.
8 Tasks for Digital Journalists from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 272 4 https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-8waysdigitalisdifferent-170408153734-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Doing Credible Background Research in a Fake News World /slideshow/doing-credible-background-research-in-a-fake-news-world/74729165 nhsjc-fakenews-170408153413
This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable. ]]>
This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable. ]]> Sat, 08 Apr 2017 15:34:13 GMT /slideshow/doing-credible-background-research-in-a-fake-news-world/74729165 Margot_Lester@slideshare.net(Margot_Lester) Doing Credible Background Research in a Fake News World Margot_Lester This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-fakenews-170408153413-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable.
Doing Credible Background Research in a Fake News World from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 703 8 https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-fakenews-170408153413-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Diverse Thinking Produces Better Reporting /slideshow/how-diverse-thinking-produces-better-reporting/74664047 nhsjc-newsroomdiversity-170407180028
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting. ]]>
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting. ]]> Fri, 07 Apr 2017 18:00:28 GMT /slideshow/how-diverse-thinking-produces-better-reporting/74664047 Margot_Lester@slideshare.net(Margot_Lester) How Diverse Thinking Produces Better Reporting Margot_Lester This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-newsroomdiversity-170407180028-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting.
How Diverse Thinking Produces Better Reporting from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 521 9 https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-newsroomdiversity-170407180028-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Improve Source Diversity /slideshow/how-to-improve-source-diversity-74663966/74663966 nhsjc-sourcediversity-170407175912
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources.]]>
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources.]]> Fri, 07 Apr 2017 17:59:12 GMT /slideshow/how-to-improve-source-diversity-74663966/74663966 Margot_Lester@slideshare.net(Margot_Lester) How to Improve Source Diversity Margot_Lester This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-sourcediversity-170407175912-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources.
How to Improve Source Diversity from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 489 4 https://cdn.slidesharecdn.com/ss_thumbnails/nhsjc-sourcediversity-170407175912-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 6 Traits of Effective Digital Writing /slideshow/6-traits-of-effective-digital-writing/73731727 twfblog-6-traits-digital-writing-170327172255
Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me)]]>
Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me)]]> Mon, 27 Mar 2017 17:22:55 GMT /slideshow/6-traits-of-effective-digital-writing/73731727 Margot_Lester@slideshare.net(Margot_Lester) 6 Traits of Effective Digital Writing Margot_Lester Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/twfblog-6-traits-digital-writing-170327172255-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me)
6 Traits of Effective Digital Writing from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 746 6 https://cdn.slidesharecdn.com/ss_thumbnails/twfblog-6-traits-digital-writing-170327172255-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Revision & Editing: Strategies for Making Copy Better /slideshow/revision-editing-strategies-for-making-copy-better/68622385 revisionss-161111014218
This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.]]>
This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.]]> Fri, 11 Nov 2016 01:42:18 GMT /slideshow/revision-editing-strategies-for-making-copy-better/68622385 Margot_Lester@slideshare.net(Margot_Lester) Revision & Editing: Strategies for Making Copy Better Margot_Lester This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/revisionss-161111014218-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.
Revision & Editing: Strategies for Making Copy Better from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 1019 6 https://cdn.slidesharecdn.com/ss_thumbnails/revisionss-161111014218-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ledes & Nut Grafs: New Tools for Better Beginnings /slideshow/ledes-nut-grafs-new-tools-for-better-beginnings/68622380 ledes-nutgrafsss-161111014207
This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me.]]>
This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me.]]> Fri, 11 Nov 2016 01:42:07 GMT /slideshow/ledes-nut-grafs-new-tools-for-better-beginnings/68622380 Margot_Lester@slideshare.net(Margot_Lester) Ledes & Nut Grafs: New Tools for Better Beginnings Margot_Lester This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ledes-nutgrafsss-161111014207-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me.
Ledes & Nut Grafs: New Tools for Better Beginnings from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 971 6 https://cdn.slidesharecdn.com/ss_thumbnails/ledes-nutgrafsss-161111014207-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Opinion & Editorial Writing: The Power of Your Ideas /slideshow/editorials-the-power-of-your-ideas/68622373 editorialsss-161111014156
This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy. ]]>
This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy. ]]> Fri, 11 Nov 2016 01:41:56 GMT /slideshow/editorials-the-power-of-your-ideas/68622373 Margot_Lester@slideshare.net(Margot_Lester) Opinion & Editorial Writing: The Power of Your Ideas Margot_Lester This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/editorialsss-161111014156-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy.
Opinion & Editorial Writing: The Power of Your Ideas from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 664 6 https://cdn.slidesharecdn.com/ss_thumbnails/editorialsss-161111014156-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Communicating for Change: Focus, Clarity, Transparency /slideshow/communicating-for-change-focus-clarity-transparency/33221206 bsipresentation2014-03-31finalpublic-140407081734-phpapp01
Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.]]>
Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.]]> Mon, 07 Apr 2014 08:17:34 GMT /slideshow/communicating-for-change-focus-clarity-transparency/33221206 Margot_Lester@slideshare.net(Margot_Lester) Communicating for Change: Focus, Clarity, Transparency Margot_Lester Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsipresentation2014-03-31finalpublic-140407081734-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.
Communicating for Change: Focus, Clarity, Transparency from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 1570 4 https://cdn.slidesharecdn.com/ss_thumbnails/bsipresentation2014-03-31finalpublic-140407081734-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Social Media Primer for Non-Profits /slideshow/a-social-media-primer-for-nonprofits/32197615 nonprofit-social-media-primer-140311184925-phpapp02
This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/. Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1]]>
This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/. Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1]]> Tue, 11 Mar 2014 18:49:25 GMT /slideshow/a-social-media-primer-for-nonprofits/32197615 Margot_Lester@slideshare.net(Margot_Lester) A Social Media Primer for Non-Profits Margot_Lester This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/. Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nonprofit-social-media-primer-140311184925-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/. Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1
A Social Media Primer for Non-Profits from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 987 9 https://cdn.slidesharecdn.com/ss_thumbnails/nonprofit-social-media-primer-140311184925-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Hold on to Freelance Writing Talent /slideshow/8-tipsforthepropercarefeedingoffreelancewriters/31031223 8-tips-for-the-proper-care-feeding-of-freelance-writers-140210065502-phpapp02
8 easy ways to hold on to the top freelance writers you need for your marketing, PR and content operation.]]>
8 easy ways to hold on to the top freelance writers you need for your marketing, PR and content operation.]]> Mon, 10 Feb 2014 06:55:02 GMT /slideshow/8-tipsforthepropercarefeedingoffreelancewriters/31031223 Margot_Lester@slideshare.net(Margot_Lester) How to Hold on to Freelance Writing Talent Margot_Lester 8 easy ways to hold on to the top freelance writers you need for your marketing, PR and content operation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/8-tips-for-the-proper-care-feeding-of-freelance-writers-140210065502-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 8 easy ways to hold on to the top freelance writers you need for your marketing, PR and content operation.
How to Hold on to Freelance Writing Talent from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 1624 7 https://cdn.slidesharecdn.com/ss_thumbnails/8-tips-for-the-proper-care-feeding-of-freelance-writers-140210065502-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Write Better Cover Letters With Less Pain and Suffering /slideshow/how-to-write-better-cover-letters-without-pain-and-suffering/30341902 coverletterswithoutpity-140123055941-phpapp02
I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters.]]>
I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters.]]> Thu, 23 Jan 2014 05:59:41 GMT /slideshow/how-to-write-better-cover-letters-without-pain-and-suffering/30341902 Margot_Lester@slideshare.net(Margot_Lester) How to Write Better Cover Letters With Less Pain and Suffering Margot_Lester I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/coverletterswithoutpity-140123055941-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters.
How to Write Better Cover Letters With Less Pain and Suffering from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
]]> 2312 9 https://cdn.slidesharecdn.com/ss_thumbnails/coverletterswithoutpity-140123055941-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Margot_Lester-48x48.jpg?cb=1704837226 I help folks like you at B2B and B2C brands tell stronger stories with less pesky friction, faster production times and more internal and audience satisfaction. Here's how: Quality Improvement & Operational Efficiency • Design/improve workflows for content creation and newsroom/department operations • Create quality standards and content supply chains • Develop processes to work more effectively with freelancers and contractors • Produce models and quality criteria for content-heavy organizations Brand Journalism & Content Marketing • Develop brand journalism and content marketing programs and content • Refresh, resurface and repurpose (atomize) existing and evergreen content www.thewordfactory.com https://cdn.slidesharecdn.com/ss_thumbnails/230421dataproseslides-230425160551-37af444a-thumbnail.jpg?width=320&height=320&fit=bounds Margot_Lester/balancing-data-prose-in-environmental-writing Balancing Data &amp; Prose... https://cdn.slidesharecdn.com/ss_thumbnails/2022-revisions-220726202541-18c0ea27-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/9-revision-strategies-to-make-your-writing-stronger/252325697 9 revision strategies ... https://cdn.slidesharecdn.com/ss_thumbnails/2020powerofyourideas-slides-200804160435-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/persuasive-writing-capture-the-power-of-your-ideas/237548084 Persuasive Writing: Ca...