ºÝºÝߣshows by User: MarketReach / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MarketReach / Mon, 20 Apr 2015 08:56:01 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MarketReach Trending: The post-digital revolution /slideshow/trending-the-postdigital-revolution/47196338 2648-22rmarticleresizea3awhr-150420085601-conversion-gate02
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]]> Mon, 20 Apr 2015 08:56:01 GMT /slideshow/trending-the-postdigital-revolution/47196338 MarketReach@slideshare.net(MarketReach) Trending: The post-digital revolution MarketReach <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2648-22rmarticleresizea3awhr-150420085601-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Trending: The post-digital revolution from Royal Mail MarketReach
]]> 486 3 https://cdn.slidesharecdn.com/ss_thumbnails/2648-22rmarticleresizea3awhr-150420085601-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Private Life of Mail at Advertising Week Europe - A critique by Les Binet & Peter Field /slideshow/private-life-of-mail-les-peter-final/46176062 privatelifeofmaillespeterfinal-150323104042-conversion-gate01
If you attended Advertising Week Europe 2015, you will have heard Les Binet, Head of Effectiveness, adam&eveDDB, and Peter Field, renowned author on media effectiveness, critique the results of The Private Life of Mail; 18 months of unprecedented research into mail in the home, heart and head. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true. Learn what they think this means for the way mail is planned and measured in the digital age.]]>
If you attended Advertising Week Europe 2015, you will have heard Les Binet, Head of Effectiveness, adam&eveDDB, and Peter Field, renowned author on media effectiveness, critique the results of The Private Life of Mail; 18 months of unprecedented research into mail in the home, heart and head. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true. Learn what they think this means for the way mail is planned and measured in the digital age.]]> Mon, 23 Mar 2015 10:40:42 GMT /slideshow/private-life-of-mail-les-peter-final/46176062 MarketReach@slideshare.net(MarketReach) The Private Life of Mail at Advertising Week Europe - A critique by Les Binet & Peter Field MarketReach If you attended Advertising Week Europe 2015, you will have heard Les Binet, Head of Effectiveness, adam&eveDDB, and Peter Field, renowned author on media effectiveness, critique the results of The Private Life of Mail; 18 months of unprecedented research into mail in the home, heart and head. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true. Learn what they think this means for the way mail is planned and measured in the digital age. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/privatelifeofmaillespeterfinal-150323104042-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you attended Advertising Week Europe 2015, you will have heard Les Binet, Head of Effectiveness, adam&amp;eveDDB, and Peter Field, renowned author on media effectiveness, critique the results of The Private Life of Mail; 18 months of unprecedented research into mail in the home, heart and head. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true. Learn what they think this means for the way mail is planned and measured in the digital age.
The Private Life of Mail at Advertising Week Europe - A critique by Les Binet & Peter Field from Royal Mail MarketReach
]]> 1972 7 https://cdn.slidesharecdn.com/ss_thumbnails/privatelifeofmaillespeterfinal-150323104042-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Royal Mail Wholesale - Customer Growth Incentive /MarketReach/royal-mail-wholesale-customer-growth-incentive-power-point-presentation-v1-final customergrowthincentivepowerpointpresentationv1final-150320082405-conversion-gate01
Welcome to our Customer Growth Incentive Promotion, a great opportunity designed to help you to grow your business. This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign. By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.]]>
Welcome to our Customer Growth Incentive Promotion, a great opportunity designed to help you to grow your business. This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign. By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.]]> Fri, 20 Mar 2015 08:24:05 GMT /MarketReach/royal-mail-wholesale-customer-growth-incentive-power-point-presentation-v1-final MarketReach@slideshare.net(MarketReach) Royal Mail Wholesale - Customer Growth Incentive MarketReach Welcome to our Customer Growth Incentive Promotion, a great opportunity designed to help you to grow your business. This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign. By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customergrowthincentivepowerpointpresentationv1final-150320082405-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Welcome to our Customer Growth Incentive Promotion, a great opportunity designed to help you to grow your business. This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign. By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.
Royal Mail Wholesale - Customer Growth Incentive from Royal Mail MarketReach
]]> 1191 4 https://cdn.slidesharecdn.com/ss_thumbnails/customergrowthincentivepowerpointpresentationv1final-150320082405-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mail and Email Sales Presenter (May 2014) /slideshow/mail-and-email-sales-presenter-may-2014/45934947 mailandemailsalespresenter-150317070131-conversion-gate01
At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships. However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing. So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating. It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to. Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email. So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not. He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix.]]>
At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships. However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing. So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating. It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to. Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email. So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not. He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix.]]> Tue, 17 Mar 2015 07:01:31 GMT /slideshow/mail-and-email-sales-presenter-may-2014/45934947 MarketReach@slideshare.net(MarketReach) Mail and Email Sales Presenter (May 2014) MarketReach At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships. However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing. So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating. It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to. Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email. So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not. He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mailandemailsalespresenter-150317070131-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships. However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing. So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating. It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to. Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email. So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not. He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix.
Mail and Email Sales Presenter (May 2014) from Royal Mail MarketReach
]]> 853 5 https://cdn.slidesharecdn.com/ss_thumbnails/mailandemailsalespresenter-150317070131-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Telco sector deck (Private Life of Mail) /slideshow/telco-sector-deck-private-life-of-mail/45317242 24febtelcossectordeckplom-150302074024-conversion-gate02
Mail's evolving role in today's telecoms marketplace.]]>
Mail's evolving role in today's telecoms marketplace.]]> Mon, 02 Mar 2015 07:40:24 GMT /slideshow/telco-sector-deck-private-life-of-mail/45317242 MarketReach@slideshare.net(MarketReach) Telco sector deck (Private Life of Mail) MarketReach Mail's evolving role in today's telecoms marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/24febtelcossectordeckplom-150302074024-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s telecoms marketplace.
Telco sector deck (Private Life of Mail) from Royal Mail MarketReach
]]> 668 2 https://cdn.slidesharecdn.com/ss_thumbnails/24febtelcossectordeckplom-150302074024-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Multi channel retail sector deck (Private Life of Mail) /slideshow/multi-channel-retail-sector-deck-private-life-of-mail/45316210 25febmulti-channelhighstreetretailsectordeckplom-150302071840-conversion-gate01
Mail's evolving role in today's multi-channel retail marketplace.]]>
Mail's evolving role in today's multi-channel retail marketplace.]]> Mon, 02 Mar 2015 07:18:40 GMT /slideshow/multi-channel-retail-sector-deck-private-life-of-mail/45316210 MarketReach@slideshare.net(MarketReach) Multi channel retail sector deck (Private Life of Mail) MarketReach Mail's evolving role in today's multi-channel retail marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25febmulti-channelhighstreetretailsectordeckplom-150302071840-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s multi-channel retail marketplace.
Multi channel retail sector deck (Private Life of Mail) from Royal Mail MarketReach
]]> 1330 7 https://cdn.slidesharecdn.com/ss_thumbnails/25febmulti-channelhighstreetretailsectordeckplom-150302071840-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Distance selling retail sector deck (Private Life of Mail) /slideshow/distance-selling-retail-sector-deck-private-life-of-mail/45315834 25febremotesellingretailsectordeck-150302070945-conversion-gate01
Mail's evolving role in today's distance selling marketplace.]]>
Mail's evolving role in today's distance selling marketplace.]]> Mon, 02 Mar 2015 07:09:45 GMT /slideshow/distance-selling-retail-sector-deck-private-life-of-mail/45315834 MarketReach@slideshare.net(MarketReach) Distance selling retail sector deck (Private Life of Mail) MarketReach Mail's evolving role in today's distance selling marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25febremotesellingretailsectordeck-150302070945-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s distance selling marketplace.
Distance selling retail sector deck (Private Life of Mail) from Royal Mail MarketReach
]]> 813 6 https://cdn.slidesharecdn.com/ss_thumbnails/25febremotesellingretailsectordeck-150302070945-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Retail banking sector deck (Private Life of Mail) /slideshow/retail-banking-sector-deck-private-life-of-mail/45315437 25febretailbankingsectordeckplom-150302065819-conversion-gate01
Mail's evolving role in today's retail banking marketplace.]]>
Mail's evolving role in today's retail banking marketplace.]]> Mon, 02 Mar 2015 06:58:19 GMT /slideshow/retail-banking-sector-deck-private-life-of-mail/45315437 MarketReach@slideshare.net(MarketReach) Retail banking sector deck (Private Life of Mail) MarketReach Mail's evolving role in today's retail banking marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25febretailbankingsectordeckplom-150302065819-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s retail banking marketplace.
Retail banking sector deck (Private Life of Mail) from Royal Mail MarketReach
]]> 995 7 https://cdn.slidesharecdn.com/ss_thumbnails/25febretailbankingsectordeckplom-150302065819-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Credit Card Sector Deck (Private Life of Mail) /slideshow/credit-card-sector-deck-private-life-of-mail/45314592 25febcreditcardsectordeckplom-150302063516-conversion-gate01
Mail's evolving role in today's credit card marketplace.]]>
Mail's evolving role in today's credit card marketplace.]]> Mon, 02 Mar 2015 06:35:16 GMT /slideshow/credit-card-sector-deck-private-life-of-mail/45314592 MarketReach@slideshare.net(MarketReach) Credit Card Sector Deck (Private Life of Mail) MarketReach Mail's evolving role in today's credit card marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25febcreditcardsectordeckplom-150302063516-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s credit card marketplace.
Credit Card Sector Deck (Private Life of Mail) from Royal Mail MarketReach
]]> 1271 4 https://cdn.slidesharecdn.com/ss_thumbnails/25febcreditcardsectordeckplom-150302063516-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Charities Sector Deck (Private Life of Mail) /slideshow/charities-sector-deck-private-life-of-mail/45314087 25febcharitiessectordeckplom-150302062237-conversion-gate02
Mail's evolving role in today's charity marketplace.]]>
Mail's evolving role in today's charity marketplace.]]> Mon, 02 Mar 2015 06:22:37 GMT /slideshow/charities-sector-deck-private-life-of-mail/45314087 MarketReach@slideshare.net(MarketReach) Charities Sector Deck (Private Life of Mail) MarketReach Mail's evolving role in today's charity marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/25febcharitiessectordeckplom-150302062237-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mail&#39;s evolving role in today&#39;s charity marketplace.
Charities Sector Deck (Private Life of Mail) from Royal Mail MarketReach
]]> 698 9 https://cdn.slidesharecdn.com/ss_thumbnails/25febcharitiessectordeckplom-150302062237-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Salvation Army Case Study: Mail's ability to bring in the money. /slideshow/salvation-army-case-study-44552084/44552084 4625casestudypdfsalvationarmy1-150211094144-conversion-gate01
The Salvation Army grew new donors by 262% in 5 years with direct mail driving the core of an integrated campaign.]]>
The Salvation Army grew new donors by 262% in 5 years with direct mail driving the core of an integrated campaign.]]> Wed, 11 Feb 2015 09:41:44 GMT /slideshow/salvation-army-case-study-44552084/44552084 MarketReach@slideshare.net(MarketReach) The Salvation Army Case Study: Mail's ability to bring in the money. MarketReach The Salvation Army grew new donors by 262% in 5 years with direct mail driving the core of an integrated campaign. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4625casestudypdfsalvationarmy1-150211094144-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Salvation Army grew new donors by 262% in 5 years with direct mail driving the core of an integrated campaign.
The Salvation Army Case Study: Mail's ability to bring in the money. from Royal Mail MarketReach
]]> 1154 6 https://cdn.slidesharecdn.com/ss_thumbnails/4625casestudypdfsalvationarmy1-150211094144-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Private Life of Mail Summary /slideshow/the-private-life-of-mail-summary/44351383 salespresenter26-150206083008-conversion-gate02
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]]> Fri, 06 Feb 2015 08:30:08 GMT /slideshow/the-private-life-of-mail-summary/44351383 MarketReach@slideshare.net(MarketReach) The Private Life of Mail Summary MarketReach <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salespresenter26-150206083008-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The Private Life of Mail Summary from Royal Mail MarketReach
]]> 1665 12 https://cdn.slidesharecdn.com/ss_thumbnails/salespresenter26-150206083008-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Private Life of Mail - Facts & Figures /slideshow/the-private-life-of-mail-facts-figures/44269804 plomfactsfigures-150204111522-conversion-gate01
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]>
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]> Wed, 04 Feb 2015 11:15:22 GMT /slideshow/the-private-life-of-mail-facts-figures/44269804 MarketReach@slideshare.net(MarketReach) The Private Life of Mail - Facts & Figures MarketReach Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plomfactsfigures-150204111522-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.
The Private Life of Mail - Facts & Figures from Royal Mail MarketReach
]]> 642 1 https://cdn.slidesharecdn.com/ss_thumbnails/plomfactsfigures-150204111522-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Private Life of Mail - Methodology and the making of the story - January 2015 /slideshow/the-private-life-of-mail-methodology-and-the-making-of-the-story-january-2015/43990123 theprivatelifeofmail-methodologyandmakingofthestory-january2015-150128061501-conversion-gate02
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]>
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]> Wed, 28 Jan 2015 06:15:01 GMT /slideshow/the-private-life-of-mail-methodology-and-the-making-of-the-story-january-2015/43990123 MarketReach@slideshare.net(MarketReach) The Private Life of Mail - Methodology and the making of the story - January 2015 MarketReach Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theprivatelifeofmail-methodologyandmakingofthestory-january2015-150128061501-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.
The Private Life of Mail - Methodology and the making of the story - January 2015 from Royal Mail MarketReach
]]> 2118 7 https://cdn.slidesharecdn.com/ss_thumbnails/theprivatelifeofmail-methodologyandmakingofthestory-january2015-150128061501-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Private Life of Mail /slideshow/the-private-life-of-mail/43962475 10914622privatelifeofmailresearchbooka41-150127140047-conversion-gate02
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]>
Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.]]> Tue, 27 Jan 2015 14:00:47 GMT /slideshow/the-private-life-of-mail/43962475 MarketReach@slideshare.net(MarketReach) The Private Life of Mail MarketReach Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10914622privatelifeofmailresearchbooka41-150127140047-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means for you. We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We’ve looked into their hearts and uncovered the deep emotional responses that are triggered by sensations of touch. And we’ve literally looked into their heads, using the latest neuroscience techniques to discover that mail has a profound and direct impact on the brain. It’s an unprecedented look at what happens after mail enters the home, which is why we’ve called it, The Private Life of Mail.
The Private Life of Mail from Royal Mail MarketReach
]]> 1443 9 https://cdn.slidesharecdn.com/ss_thumbnails/10914622privatelifeofmailresearchbooka41-150127140047-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mail and Email Research Report 2014 /slideshow/mail-and-email-research-report-2014/43731536 mailandemailresearchreport2014-150121032014-conversion-gate02
Research shows that mail and email work more effectively when used together, producing better results than when either medium is used on their own. Mail also triggers action, including driving people to connect with businesses online.]]>
Research shows that mail and email work more effectively when used together, producing better results than when either medium is used on their own. Mail also triggers action, including driving people to connect with businesses online.]]> Wed, 21 Jan 2015 03:20:13 GMT /slideshow/mail-and-email-research-report-2014/43731536 MarketReach@slideshare.net(MarketReach) Mail and Email Research Report 2014 MarketReach Research shows that mail and email work more effectively when used together, producing better results than when either medium is used on their own. Mail also triggers action, including driving people to connect with businesses online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mailandemailresearchreport2014-150121032014-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research shows that mail and email work more effectively when used together, producing better results than when either medium is used on their own. Mail also triggers action, including driving people to connect with businesses online.
Mail and Email Research Report 2014 from Royal Mail MarketReach
]]> 1093 8 https://cdn.slidesharecdn.com/ss_thumbnails/mailandemailresearchreport2014-150121032014-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MarketReach-48x48.jpg?cb=1523453541 We help clients and their agencies get better returns from their investment in mail. www.royalmail.com/marketreach https://cdn.slidesharecdn.com/ss_thumbnails/2648-22rmarticleresizea3awhr-150420085601-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/trending-the-postdigital-revolution/47196338 Trending: The post-dig... https://cdn.slidesharecdn.com/ss_thumbnails/privatelifeofmaillespeterfinal-150323104042-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/private-life-of-mail-les-peter-final/46176062 The Private Life of Ma... https://cdn.slidesharecdn.com/ss_thumbnails/customergrowthincentivepowerpointpresentationv1final-150320082405-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds MarketReach/royal-mail-wholesale-customer-growth-incentive-power-point-presentation-v1-final Royal Mail Wholesale -...